In the latest installment of EANation, Rich sits down with Annette Sonnenburg, President and Founder of Sonnenburg Consulting, to discuss important tax changes, bookkeeping strategies, and insights into her experience working with successful clients.

Annette has provided CFO services, business consulting, and outsourced accounting and bookkeeping services for more than 20 years. Now, through Sonnenburg Consulting, she works with a variety of clients, including product, service, and internet-based businesses. Additionally, Annette works hand-in-hand with high income and high net worth individuals.

This episode includes a wealth of information on how to proactively track profit and the importance of communication with your bookkeeper! So, sit back and enjoy another great conversation that's bound to leave you with some considerations for your own business.

Timecodes:

1:09 - Overview on the topic of the day

3:08 - Annette introduces herself and provides some background on her business 

6:20 - Working remote before COVID and the remote environment bookkeepers like to use

8:30 - What makes a firm a superstar in the eyes of an accountant?

11:30 - Annette begins her presentation and discusses what software all business owners should use

16:48 - Importance of monthly meetings to review numbers with your bookkeeper

24:30 - Profit first and proactively putting away money

33:55 - Treating employees like employees and independent contractors like independent contractors

38:18 - How to minimize penalties and where business owners are penalized the most

43:30 - How to get advice from advisors without going “rogue”

48:00 - End of year planning and the dream team mentality

57:30 - Closing remarks

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