For Giulia Panozzo, SEOs don’t have to compete with AI – rather, AI should be an effective working partner.

Giulia says: “Turn AI into your partner, not your problem.”

How do you do that?

“The industry as a whole has been panicking a little, ever since the AI revolution started taking over. There's been quite a lot of conversation about AI taking over our jobs and replacing us.

I don't think we're there yet. I don't know if we'll ever get there either, because I think we have some aces up our sleeves. The way that you turn AI into your partner is by knowing exactly where to use it versus where not to use it.”