It's a 4/20 special! In this episode of Brand2Brand, Thomas sits down with Jesse Channon, Chief Growth Officer of Columbia Care, one of the largest fully integrated operators in the cannabis industry. Together, they discuss the increased demand for cannabis products, technology’s role in cannabis go-to-market strategies, and how the industry navigates a vast maze of marketing rules and regulations.

For a full transcript of the podcast audio, including research and reference materials, visit blog.stirlingbrandworks.com.