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How to Use Placement Exclusions in Performance Max Campaigns
12th January 2023 • The Google Ads Podcast • Solutions 8
00:00:00 00:05:23

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Are you worried your ads are shown to the wrong people?

Placement Exclusions are a great way to make sure your ads only show up on the websites and apps you want them to. It can be a great way to improve the performance of your PMax campaigns and make sure they reach your target audience.


And in this episode, our Google Ads Specialist, Kavita Singh, is here to help you with this step-by-step guide on how to use Placement Exclusions in your Performance Max campaigns.


With Placement Exclusions, you have more control over where your ads show up. This means you can focus on the most significant websites and get better results for your campaigns.



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This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/


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Transcripts

Lisa:

we all know now, this placement exclusion option is

Lisa:

available in most of the pmax campaigns in most of the accounts.

Lisa:

If this option is available in your BMAX account, then you can follow the steps

Lisa:

to exclude apps from your pmax campaign.

Lisa:

So I'm gonna walk you through how exactly we can go about it.

Lisa:

If you're running multiple BMAX campaign, so you will see that you don't.

Lisa:

Do this like on all the campaigns one by one.

Lisa:

once you do it in one campaign, it'll extend from all the campaigns.

Lisa:

Hello everyone.

Lisa:

This is Kata from Solutions eight.

Lisa:

today I'm gonna discuss about placement exclusion or app

Lisa:

exclusion from PAX campaign.

Lisa:

we all know now, this placement exclusion option is available in most of the pax

Lisa:

campaigns in most of the accountants.

Lisa:

If this option is available in your PMAX account, then you can follow the steps

Lisa:

to exclude apps from your Pmax campaign.

Lisa:

So I'm gonna walk you through how exactly we can go about it.

Lisa:

we'll click on our Pax campaign, then we will see this option, we

Lisa:

click on content option.

Lisa:

After clicking on content option, we can click on this pencil icon.

Lisa:

So once we click on this pencil icon, you will see these options.

Lisa:

Under browse, you will see the website, YouTube channel, YouTube

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video apps, and app category.

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So when we click on app category, you will see two categor.

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At the app store and then Google Play.

Lisa:

So for now, we don't have any option to exclude apps in one go.

Lisa:

However, we have an option to select it one by one, maybe later.

Lisa:

We have that option to exclude all the apps in one go.

Lisa:

For now, I'm gonna select all these apps one by one.

Lisa:

this is how we have to do if we want to exclude apps from our Pay Max campaign.

Lisa:

So once it's done, So now once we click on save this is a placement exclusion screen.

Lisa:

in exclusion, it'll show you all the apps which are excluded.

Lisa:

And in type it'll show you mobile application category and in excluded

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from, it'll show you all campaigns.

Lisa:

So if you're running multiple BMAX campaign, And do this on

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all the campaigns one by one.

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once you do it on one campaign, it'll exclude from all the campaigns.

Lisa:

. So this is how it'll look like if you see, scroll to the bottom and

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there are like 54 rows if you see.

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now all the Pax campaign that I'm running all the apps are

Lisa:

excluded from all those campaigns.

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Now, if I want to see impact of this, maybe next week after seven days.

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After excluding the uh, mobile application category, I can go to

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reports and in reports I can go to predefined reports in predefined reports.

Lisa:

The last option is other.

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So in other you will see placement performance, snacks campaign.

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Placement.

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This is not a glitch.

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I'm interrupting the video you're watching because I need to remind

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you that I'm always looking for people to join our team.

Lisa:

So if you're passionate about Google Ads and you wanna work with the best

Lisa:

Google Ads agency on the planet, please go to so late.com/apply.

Lisa:

Speaking of working with the best Google Ads agency on the planet, if you're having

Lisa:

trouble with Google Ads and you want professional help, that's what we do.

Lisa:

You can go to so late.com, that's s o l eight.com to apply for your

Lisa:

free, no obligation action plan.

Lisa:

And if I've.

Lisa:

Any level of value at all.

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Maybe think about giving me a thumbs up.

Lisa:

And society, your channel.

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That's how we juice the YouTube algorithm so they actually know

Lisa:

that I know what I'm talking about.

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If you have questions, comments, concerns, or confessions,

Lisa:

hit me blowing the comments.

Lisa:

And now back to your regularly scheduled program.

Lisa:

It just shows only performance, match placement and impression.

Lisa:

Now we need to select campaign.

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Then we need to select performance.

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Max placement type.

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So in type it'll show you like what type of placement is it.

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So now if you see for previous seven days, it shows me for the campin for

Lisa:

which I have excluded the app for now.

Lisa:

So it'll show you like I got 1,713 impression in last seven days.

Lisa:

From mobile application.

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, if I move down, you will see in my another campaign it shows like

Lisa:

6 29, then 400 and something.

Lisa:

here you can see you have, may change today, maybe next week

Lisa:

you can check it over here.

Lisa:

This mobile application is still being shown, so this is how you can

Lisa:

check and this is a way to exclude apps from Performance Mac campaign.

Lisa:

So that's it for today.

Lisa:

Thank you so much.

Lisa:

Stay tuned.

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