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The Best Way To Track Leads In Google Ads Dashboard
27th October 2023 • The Google Ads Podcast • Solutions 8
00:00:00 00:08:24

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Do you need help tracking your leads in Google Ads?

Regina reveals a nifty customization that helps you have total clarity on how many conversions are coming from each source, whether from web forms, calls, or lead magnets! This might be the best way to track leads in your Google ads dashboard so that you can make data-driven decisions quickly and efficiently.


With this powerful hack, marketing campaigns become easier to scale with confidence. See precisely which sources drive conversions without wasting energy or time wondering why something isn't meeting your expectations.


Listen to this episode now as Regina walks you through the Google Ads dashboard customization.


This video is from the StarterPPC channel. Learn from StarterPPC's YouTube channel to maximize ad spend & achieve better results. Subscribe here:   

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Transcripts

Kasim:

Hey guys, it's Regina here with starter PPC.

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Today.

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I want to show you a really cool work

around to see each of your conversion

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actions separated out and added into

the columns in the Google ads dashboard.

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It's really handy, especially in scenarios

where, you know, you might be capturing

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leads from a web form and you might also

be capturing leads from incoming calls.

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And you might also have a lead magnet.

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And you want to see how many

conversions did I get of each?

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It becomes especially handy in a two

different scenarios that we run into

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all the time, one is where, you know,

we're running call extensions, which is

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where people can just click on the phone

number straight, straight from the ad,

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and they actually never visit the site.

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Those tend to bring in lots of

leads, but also low quality leads.

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So it's really nice to be able to separate

those out and view them really quickly

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when we see them in the dashboard, like,

okay, we can see the total amount of

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conversions, but how many were call,

call extension leads, because those are

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probably like 80 percent low quality.

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I'm just throwing numbers around.

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I don't know if 80 percent is a realistic

number, but you know what I mean?

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If you're working on.

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Quality call extensions are always

going to be lower than the other leads.

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Another scenario where you would

really want to be able to quickly view

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different types of leads instead of

bundling them all into one is when

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you're running any local ads, right?

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So if you're a local business, you

have a Google My, business profile

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your business shows up on Google maps.

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And then you link that with Google ads.

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Google ads is going to run some

most campaigns will nowadays

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we'll run the local ads extension.

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And then it starts to automatically

track every single person who clicked on

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driving directions from the local ads.

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Every single person who clicked.

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To call from the local ads, every

single person who clicked over to the

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website from the local ads, right?

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So it views all of these people

as a local ads conversion.

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And then it starts to include

those in your conversions column.

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So it's nice to see how many people

did look up the driving directions,

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but you want to separate that out

and see that quickly in a column.

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Okay, so here's the workaround.

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Let's get started.

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I'm going to show you how this is built.

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First thing I'm going to do in this

account is show you guys by separating.

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I'm going to, I'm going to segment by

conversions and then conversion action.

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Now that I've turned on segment

by conversion action, I can see in

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each campaign in the conversions

column, which conversion action

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did the conversion come from.

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So, for example, this top campaign

had calls from ads was one conversion.

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contact form submissions, 19.

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calls from ads is the call

extension that I mentioned before.

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This is, you know, important

cause it brings in more leads, but

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it might be a low quality lead.

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I want to be able to see that.

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I want to see that one in a column

and I want to see 19 in a column.

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I don't want to have to do segment by

conversion actions because it's very

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cumbersome to have to look through and dig

through the conversion actions this way.

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here's how you can set this up.

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Okay, I'm going to first turn

off segment and then I'm going

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to go over to the columns area.

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in the columns area, scroll down and

under customize columns, we're going

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to just make ourselves a custom column.

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Actually, we're going to make two, one

for each of the conversion actions.

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the first one I'm going to make

is going to be called calls.

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From ads, right?

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Which is basically the call

extension, but I know what that means.

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We hear descriptional, right?

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Call extension.

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number is good because we're just

tracking the number of leads in this case.

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Alright, so what we want is

we want to do conversions.

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Now, I really like, I really like

the conversions by conversion time.

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Metric rather than just conversions

because it shows you it shows

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you the conversion on the day of

the conversion actually happened.

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Whereas the conversions.

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Column.

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We'll just show you the conversions

on the day of the first click, right?

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Which could have been months ago.

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I like this one.

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All we really want to see is

the amount of conversions, but

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we want to turn on a filter.

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Now this you guys, I have been working

with Google ads now for almost.

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And I never noticed this filter this

filter area over here on the right.

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This is why I'm making this video

because I'm assuming there are people

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out there like me who missed it as well.

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Maybe you guys are all just way more

observant than me and you've been

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using this for years and I'm the

only one who's been in the dark.

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But just in case, here's a video.

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All right.

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So what we're going to do is we're going

to filter by conversion action, right?

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So in this particular custom column, we

want to see conversions, but we only want

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to see conversions from calls from ads.

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Great.

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So it's named, it's filtered.

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We've got the metric in there.

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I'm going to save it.

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I'm going to make two columns, right?

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So let's go through this process

one more time because I have also

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the contact form submissions.

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So let's make contact form submissions.

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I'll just, I'll just put contact form.

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Yeah.

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And then again, conversions by conversion

time, conversions by conversion time.

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And I'm going to filter by

conversion action this time.

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From contact form.

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Now you can see here, by

the way local actions.

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This is what I was talking about before.

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If you're running local ads, trust me,

you'll have like 40 leads that of people

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that just looked up driving directions.

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Now it's really great that

people are looking up driving

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directions using the local ads.

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Great to track, but it kind of

throws off your cost per lead, right?

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If you have a 40, if you have 19,

Contact form submissions and 40 people

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who looked up driving directions.

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Well, contact form submissions are

going to be really high quality leads.

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They're in your address book.

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You're giving them phone calls.

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They're very interested, right?

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Whereas someone who just clicks

the driving directions button.

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Might have shown up in your office.

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They might've walked in.

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We'll never know.

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Maybe they just wanted to

see how far away you were.

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Maybe they clicked it by accident.

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Oftentimes that's how local ads are.

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Right?

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So it's unknown amounts of

leads, unknown quality as well.

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now that we have our two

columns, make sure that there's

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a checkbox next to both of them.

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Calls from ads, contact form.

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And what I'm going to do

is I'm going to bring.

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I'll just leave these here so you can

see here that they're under the your

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columns section, which means they're

going to show up in my dashboard.

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You can drag them around if you

want them to show up on the left

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side of the dashboard, put them

at the top of the list here.

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And then we're going to hit apply.

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There they are.

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Our new columns.

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Check it out.

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I've got one call from

ads, 19 from contact forms.

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I might want to rename these a little bit.

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Like I would put, actually, we

should probably have named them.

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conversions from call extensions and

conversions from contact form submissions,

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you know, so it's really descriptive.

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But when I hop in, I can see instead

of just seeing the total amount of

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conversions being 59 this past 30 days,

I can see the, the nine came from a call

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extension and 50 came from contact form.

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I just think this is super cool.

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I hope it helps you guys quickly and

easily glance through your numbers and

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see what's going on in your business.

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You know, knowing this, you might

say, Oh, okay, well, I really, I'm

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finding that the incoming call leads

are actually, we want more of those

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because we like talking to people.

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Right.

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So this number, now that you have it in

a column, you could really try to focus

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your ads on getting that number up.

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