On this episode of The Data Storytellers podcast, we dive into the complex world of data analytics within the luxury hospitality sector with Alex Dragan, Senior Director of Data Science and Analytics at Four Seasons Hotels and Resorts. Alex discusses his extensive background and the evolutionary path of data practices at Four Seasons, from foundational data warehousing to leveraging advanced analytics for strategic decision-making. The conversation covers key topics such as the impact of AI and machine learning on guest experiences, the critical role of data governance, and the ethical considerations in data utilization. Alex also shares insights on the challenges of maintaining data quality, integrating diverse data systems, and the importance of building a data-literate culture to support the organization's strategic objectives.
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01:04 - Introduction to the role of data in luxury hospitality.
06:13 - Building a career in analytics and marketing at Four Seasons.
12:32 - Transforming guest experiences through data.
19:17 - Strategic decisions and technical innovations.
23:24 - Collaborative analytics within business units.
28:42 - Implementing data governance and quality management.
34:00 - Facing the challenges of data integration and privacy.
39:25 - Leveraging AI for predictive analytics in hospitality.
44:31 - The future of data-driven decision-making at Four Seasons.
51:16 - Concluding insights on data's role in business strategy.
