Elzie chats with the "Networking Queen," Toni Harris Taylor. Dive into Toni's journey from Cleveland to Houston at 16, and discover how this transformative move has shaped her understanding of diversity and relationships. Get valuable insights into the art of networking, with a spotlight on the importance of showing up, presenting a professional image, and mastering your elevator pitch.
Listen as Toni unravels the power of following up, underscored by a recent success story. Learn about the advantages of joining a networking franchise, particularly for minority entrepreneurs. Get a glimpse of Toni's unconventional marketing strategy, using love to drive business growth.
Find out how being part of a networking group can enhance your business through community, connections, collaborations, and referrals. Tune in for these and much more – a must-listen for entrepreneurs looking to build meaningful connections!
Episode Highlights:
12:06 - I was this close to shutting down the business and going to get a job because I couldn't figure out what my uniqueness was and what my passion was. And when I then started talking to a money mindset coach, she asked me, "What's your why?" And I told her, and she said, "You know, you've accomplished that. You need a new why."
18:08 - You have got show up and look the part. You want to be attractive, so people are like not repelled by you, but attracted to you. You have to have good brand tactics. You have to know your elevator pitch. Who are you? What do you do? What do you say?
21:57 - I want your audience to hear this, especially for brown entrepreneurs. I don't think I'll ever start another business from scratch. Franchising can save you time, money, and energy. You're going to spend that same $40,000 to build it from scratch. It may not be in a lump sum, but if you're going to build something and build it right, you're going to spend the exact same money. Why not plug into a franchise system?
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🔗 Resources:
Flame Starter Book: Flame Starter is necessary literature for any high-achieving entrepreneur looking to elevate to the next level without combustion! Utilizing the EMIT Principle (education x motivation x inspiration = transformation), Flame Starter provides practical insights for those who use their "mix" of creativity, innovation, and talents to achieve peak performance and ignite their flames. Get the book.
Zoho One: Over 40 integrated apps that cover a wide range of business needs, such as CRM, accounting, project management, HR, marketing, and more. Learn more.
Podcast Town: A comprehensive platform that offers services and resources to help podcasters grow, monetize, and elevate their shows through production, coaching, strategy, and community support. Learn more.
Canva: A user-friendly online design platform that allows individuals and businesses to create professional-quality graphics, presentations, and other visual content with ease, using a wide variety of templates and tools.
Disclaimer: I am an affiliate of Zoho One and Podcast Town.
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