Shownotes
Writing persuasive sales copy that remains authentic and ethical can be really difficult. How do you move people emotionally to say yes to your offer? How do you do that while maintaining integrity and remaining true to you? If you’ve sat staring at a blank page, wondering how to effectively convey your offer without being too vague or too pushy, knowing some frameworks and strategies of the trade can help!
In this episode, I am excited to have Professional Copywriter, Kim Kiel with me to share how she constructs ethical sales copy that works. Along with numerous tips and insights, Kim shares three specific ways to make your copy more readable. We also discuss avoiding sales-speak, offering genuine limited-time promotions, being aware of stereotypes, and why asking for the sale is actually an act of love.
“When you can start to think of sales being of service and being an act of love and being an act of joy and an act of exchange… Then it gives us more permission to show up and sell in a way that actually feels authentic and true to our values and our purpose.” – Kim Kiel
What You’ll Learn
- Committing to ethical copywriting
- Avoid sales-speak and false scarcity
- Ethical and effective deadline setting
- Be mindful of digital blackface – beware of overlooking stereotypes
- Sales as an act of love and service
- How to make your copy more readable
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- Write to your bestie
- Go outside your bubble
- The rule of you
- Give appropriate time for a decision
- Ask for feedback
Contact Info and Recommended Resources Connect with Kim Kiel
Kim is a direct response strategist and founder of the boutique copywriting agency Kim Kiel Copy. With 15+ years of writing multi-6-figure campaigns for small businesses and nonprofits, Kim helps brainy brands and experts share their gifts and positive impact with the world. She has a knack for instantly capturing a client’s voice and writing elegantly persuasive copy. When she's not nerding out on sales psychology in her home of Edmonton, Alberta, you can find her tromping through the Canadian wilderness with her kids or continuing her quest to find her favourite whisky.
Connect with Molly Claire
Molly specializes in her mom-centric coaching. She’s working on a new certification course - Advanced Certification in Motherhood and Family Life Coaching - and that will be ready soon. Stay tuned for more details!
