Depending on how you price your services or products, it will have both a positive and a negative impact on buyers' decisions. While staying at your current price point for so long reduces sales and profitability, how much more when you lower it? Those pricing decisions can be even more harmful over time. What's worse, you will always find that your clients and customers will look for the lowest price possible.

Throughout this episode, I'll discuss how your pricing impacts your customers and clients buying decisions, and what your pricing should be. 

Enjoy listening!    

Here are a few insights you’ll hear in today’s show… 

- Perception of price based on my personal experience.

- The reason why becoming involved in the lowest price war is not the way to go for your business.

- The impact of your buying decisions on your own business pricing decisions.

Connect with Annette Ferguson:

Website: https://annetteandco.co.uk/

Twitter and Instagram: @annetteandco_

Youtube: https://www.youtube.com/channel/UCkohh_X-4R5mKfEW9rBQ1qA