What does it look like to go all-in on your private practice—without lingering in agency life or taking insurance? In this inspiring conversation, I’m joined by Erin, a second-career therapist who made a bold transition from the world of marketing analytics to a thriving private-pay therapy practice.
Erin shares how she filled her caseload within six months of launching, the mindset shifts that helped her stay the course, and the systems that supported her along the way. You’ll hear how she used her business background (and support from Confident Copy!) to build a website that truly speaks to her ideal clients—and how she leans on local Facebook groups to keep her practice visible.
If you’re early in your practice, or feeling discouraged by those who don’t “get” your vision, Erin’s story will remind you that it is possible to do this on your terms—and see success.
Here’s what you’ll learn in this episode:
1️⃣ How Erin went from new grad to fully booked in six months (without taking insurance)
2️⃣ The quiet mindset shift that helped her ignore the naysayers and stay focused on her goals
3️⃣ Why a clear, client-centered website + local Facebook groups became her go-to marketing strategy
Resources & Links Mentioned:
Connect + Subscribe
Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.
Explore more marketing support for therapists: The Walker Strategy Co website: walkerstrategyco.com
About Marketing Therapy
Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.
Hey there.
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:Welcome back to Marketing Therapy.
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:Imagine what it would be like to launch
your practice fully private, pay from
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:the beginning and be ready to lease a
full-time space within six months because
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:you're getting the clients you need.
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:Your caseload is full, and
you're hearing from people who
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:are ready to work with you.
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:That is Erin's story.
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:Erin is a second career clinician,
so if you are one of those, I think
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:you'll really resonate with this.
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:But anyone who is early on in their
private practice journey, especially if
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:you feel like the people in your world
maybe don't think this is the best choice,
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:are gonna get a lot out of this one.
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:I think you'll be incredibly inspired
by what Erin has created for herself,
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:the mindset and habits she uses
regularly in order to continue seeing
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:success and the systems that are
ultimately serving her as she grows
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:her practice in the Nashville area.
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:Alright, enough for me.
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:Let's get into it.
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:Anna Walker: Erin, welcome to the show.
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:Will you tell us a little bit
about you and where you're located?
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:Erin Hunter: Yes, absolutely.
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:Um, hi Anna.
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:Thanks for having me.
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:This is exciting to be with you.
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:So I am located in the Nashville
area, so just south of you
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:here in Franklin, Tennessee.
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:My practice is in Franklin.
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:I have a Master's in
Marriage and Family Therapy.
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:Been in practice for about two years now.
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:Anna Walker: Okay.
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:Um, what were you doing prior to
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:Erin Hunter: launching your practice?
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:So this is a second career for me.
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:I was a consumer data strategist
which is, doesn't really say anything.
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:Um, I worked for an agency and our
clients would hire us to look at their
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:data and to kind of make sense on how
they could use the data that they have
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:better to market to their customers
and kind of improve some of their ROIs.
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:Anna Walker: Interesting.
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:And then what led you to decide to.
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:Totally change gears
and move into therapy.
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:Erin Hunter: Yeah, it's a great question.
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:Um, because it is so different.
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:I think that I was experiencing
some burnout prior to COVID.
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:You know, there was a Surgeon
General's report that talked about
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:basically our kids are not okay, and
this was, uh, pre COVID and I really
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:wanted to do something in that space.
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:You know, I, my role was to
find people market to them in a.
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:Bigger, better way so that they would
spend more money with the brands that
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:they were already spending money with.
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:And it started to feel a little bit
like, eh, do you need another lipstick?
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:I'm not sure.
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:Um, maybe but also maybe not.
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:So I wanted to get out of the
commercialism space and I felt
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:like that made so much sense.
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:I had a young daughter at the
time and I was just, was very
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:protective of that space.
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:In my clinical internship, however, I
started to work with kids and it was
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:just like, whoa, where are the parents?
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:Let's have a conversation
with the parents.
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:Yeah.
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:And so I really be drawn to the parents.
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:And so that's a long way of saying second
career for me, you know, wanted to get
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:into this space, but then immediately kind
of learned like, no, I, I really, I really
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:wanna be with, um, more of the adults.
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:Anna Walker: Interesting.
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:So I didn't realize that, that you
had started thinking you would serve
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:children and then shifting into adults.
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:Yeah.
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:Yeah.
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:Um, so today, what, what is your
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:Erin Hunter: niche?
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:So today, um, I help adult women and
couples, who are feeling disconnected and
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:stuck to help them feel less anxious, more
connected and able to kind of reengage
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:in things that make them feel kind of.
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:More alive, more like themselves.
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:Anna Walker: I mean, I imagine
some of those are parents of
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:those children you imagined that
you would see, but some not too.
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:They are.
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:Erin Hunter: Yeah.
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:I, I actually have some parenting,
um, modalities that I'm trained
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:in and have been able to
leverage that within the work.
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:My, my primary group is, it's probably
70% adult women from the age of 35
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:to 55 is, is typically where I serve.
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:And so those are women who are
dealing with all kinds of things.
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:Perimenopause, life transitions.
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:Parenting marriages, things like that.
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:So, um,
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:Anna Walker: yeah, there's it.
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:That's a rich season of change and need.
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:Certainly it is for that demographic.
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:No doubt about it.
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:Yeah.
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:Yeah.
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:So you decided to shift gears
into this career and then you
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:decided to open a private practice.
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:Um, and you did that pretty readily.
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:It's not like you were hanging
out in agency life or group
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:practice land for a while.
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:You got straight into this, right?
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:I did get straight
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:Erin Hunter: into it.
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:You know, luckily I was in the
marriage and family fair therapy
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:track, which allows clinicians
to, to hang a, a shingle.
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:I didn't realize going into
this that, you know, you, you
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:couldn't do that in other tracks.
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:And I, I did kind of look around at
a couple of different practices in
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:the area and while they were lovely.
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:The, the idea of.
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:Giving away 60% of your income as
you've just come out of, you know,
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:paying for your master's and not
getting paid for clinical internship.
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:And, you know, the, the financial
gravity of it is I think real.
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:So for me personally, I needed to be
able to have the work life balance
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:that I, I really was looking for.
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:And.
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:Be able to pay my bills, quite honestly.
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:Sure.
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:Private practice for me was always
the direction that I wanted to go in.
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:I did do about six months at a
group practice here in Nashville.
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:Which was a just a great, um, arrangement.
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:You know, he's super
supportive, um, person.
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:But, um, you know, always with the
intention that really where my heart is,
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:is building my own practice along the way.
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:And he was very encouraging
and, and helping me to do that.
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:So, after about six months, I took
on full lease space and really.
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:Shifted fully into the
private you jumped realm.
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:So yeah, it was, it was, it was
quick and slow all at the same time.
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:Anna Walker: Yeah.
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:One thing I have always appreciated
about you, Erin, is you decided ahead of
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:time that you were gonna make this work.
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:Like it, it was a non-negotiable.
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:You, you leased the space, you opened, you
hung the shingle, and it was time to go.
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:Um, and I, I think that there is so much
to be said for that attitude, and I, I
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:know it served you well in a lot of ways.
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:When you think back to those early
days, what challenges, if any,
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:did you, did you face or kind of
have to work through or overcome?
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:You know, honestly, the, this
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:Erin Hunter: is.
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:I think the biggest challenge was
really with a few notable exceptions.
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:Um, there was not encouragement for a
new graduate to go into private practice,
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:and I understood those concerns.
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:It was interesting to me though.
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:It was never the, the message
was never about skillset.
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:It wasn't about readiness as a clinician,
it was about, well, business is hard.
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:You need support and community,
you know, as if you're just
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:going to do this on your own.
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:So I think that, that was really the
biggest challenge was kind of getting
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:over that I idea of like, people don't
seem to think that I can and I should.
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:It just was not the right decision
for me to, to do anything else.
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:And that's not to say that everybody
is ready to go into private practice.
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:I mean, there are a lot of things that
come with it, but being that I had
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:spent, you know, almost 25 years in a,
in a separate career you know, I had
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:invested a lot in, um, advanced training.
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:I had really worked to kind of
cultivate that support system.
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:Not just from a networking standpoint,
but you know, I work with multiple.
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:A-A-M-F-T approved supervisors.
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:I have a peer group that I meet with
regularly, so, uh, you know, the,
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:the challenge was really getting over
the idea of like, wow, people really
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:don't think I should be doing this.
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:Um, again, there were some notable
exceptions and, and people that I
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:really trusted and, and felt like I
had their support and so they, they
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:kind of helped smooth that over, but
it was just that mental idea of like.
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:Am I doing something I shouldn't be doing?
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:Sure.
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:You would be
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:Anna Walker: silly not to, to
second guess yourself if everyone
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:around you is sort of indicating
that maybe this isn't a wise idea.
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:So you had some sort of marketing
background, you had a kind of a business
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:mind, it sounds like, in some regard.
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:How do you feel like that
served you as you got started?
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:Erin Hunter: You know, it's interesting.
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:I think that it, it did and it didn't.
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:I mean, it did in the sense that it
gave me some level of confidence.
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:Like, I kind of understand
what a, what the goal is.
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:Maybe how you think about getting there.
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:I mean, obviously marketing and, and
therapy is very different, but we're
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:talking about building a practice and
so there's, there are some similarities
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:and I understood generally what SEO was.
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:I didn't know how to do it.
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:That's not what my skillset was.
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:Um, so there, there were some
things that that definitely helped.
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:But in terms of building a website
and branding and those types of things
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:it, it was very different for me.
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:And obviously then there's that whole
component of like, now I'm marketing
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:myself, now I'm putting myself out there.
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:And that Yeah, it's a different
ball game than lipstick.
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:Oh yeah.
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:Very.
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:Yeah.
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:So very different.
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:So in some ways I think there, it, it
really did help kind of create this
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:idea of like, I can go figure this out.
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:It's just how, what are the things that
I need to do in order to figure it out?
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:Anna Walker: Interesting.
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:And how, do you remember how you
first discovered Walker Strategy Co.
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:Or Confident Copy?
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:I don't recall that that part
of my memory is, is gone.
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:I don't know how we met originally.
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:Do you
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:Erin Hunter: mine too?
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:Mine too.
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:I think Anna, what I did is.
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:I recall looking at your website during
actually one of my last classes in
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:my final semester, and it was a MFT
professional class where they were kind
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:of going through all the things you could
do as an MFT and um, I think I was just
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:researching and came across your, maybe it
was like your intro video, and I watched
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:that and there was something about.
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:The messaging that resonated.
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:It just it clicked for me.
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:Like, I was like, okay, I got it.
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:I, we think the same way I,
this would make sense to me.
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:And then it was the idea of
this very curated experience.
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:This, this, the approach
felt very comforting to me.
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:So when I think about like, what
I didn't have in order to go
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:do this, it was like, oh, okay.
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:This is how, these are the
things that I find that then.
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:Fall into place so that I can
actually, you know, go along this,
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:this path to put things live and
in order and like ready to go.
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:Anna Walker: Yeah.
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:Um, as you think back on your time
at confid Copy, which has been a,
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:a handful of years since then, what
stands out to you about, you know, the
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:experience you had, the support the
tools, anything that really stands out
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:to you as you reflect back on that?
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:Honestly, it was just,
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:Erin Hunter: You know,
play on words, right?
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:But it.
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:It was that it gave me the
confidence to do the work.
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:And again, the way that it is
set up from the modules just
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:felt very attainable to me.
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:And so then it's like, okay if
I feel good about doing it, it's
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:clear to me what I need to be doing.
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:Then you think about the support,
not only of your team, but then also
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:of the other people that are kind
of going through the process and
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:hearing this real time discussion.
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:Was very helpful.
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:And so it, it just kind of made
all of the pieces fallen together.
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:Anna Walker: Yeah.
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:It's funny you say that because I, I
did name confident, copy mindfully.
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:There is, you know, the confident
element, but I hear that so often from
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:alumni that they, uh, that they emerged
more confident and yet on the front end.
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:No one's looking necessarily,
they're not buying a program
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:because they want confidence.
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:They're buying a program
'cause they want clients.
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:But the confidence is that
prerequisite, that is this intangible
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:that once you have it, you know
it, and when you lack it, you, you,
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:it's hard to know what's missing.
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:Erin Hunter: Yeah.
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:Anna Walker: Does that resonate
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:Erin Hunter: with you?
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:It does.
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:It does.
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:And I, you know.
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:I think again, it's like we,
there's this big idea of there's
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:so many things that are needed in
order to have a private practice.
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:How do you even start to
figure those things out?
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:It's like, well, this is it.
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:This is, this is the thing that shows you.
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:And so there were things that I, you
know, obviously knew I would need a
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:website and copy and things like that.
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:But the way that, you know, you, you kind
of explain and take people into different
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:tools in order to not only look at data,
but how do you even think about what
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:are people searching in my, in my zip
codes and the places that I'm serving?
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:It really did kind of make the work more
attainable, make the work, you know,
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:you just, you, you felt like you were
very much guided in what you're doing.
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:And if you got, you had resources.
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:Anna Walker: Yeah, absolutely.
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:That is, that is our hope that you're
not on an island doing that alone.
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:It's interesting you came into Confident
Copy as a quote unquote new clinician.
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:So what was the process like for
you, especially of defining a niche?
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:'cause that is a huge part of confident
copy, it's a huge part of excelling
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:in the private pay space, which
you have been from the beginning.
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:So what was that like for you as
someone who was earlier on in,
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:in your career as a therapist?
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:Erin Hunter: Yeah.
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:So if I think back about the timing
of all of this, and I probably brought
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:the program before I even graduated
or maybe it was within weeks, right?
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:So I had obviously completed my clinical
internship and I did know generally
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:who I wanted to be working with.
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:The problem in, in terms of
the niche that I had, was.
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:I felt like I was trying, and I,
and I still do sometimes think,
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:like I'm trying to pull too many
things into the statement, right?
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:Parents, couples, adult women.
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:And so when I pull that back at thinking
about just speaking to the adult female
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:and the couples still feels like kind
of a, a broad umbrella, but new from the
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:internship from that clinical experience.
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:Who I felt really good within the room
and the people that I resonated with and
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:the things that they were experiencing
and the words that they were using.
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:And so all of that really just rolled
right into the templates and the, the, you
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:know, the path that you provided to say
like, yeah, when I meet with somebody who
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:I just feel great with at the end of the
session, even if it's been hard, right.
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:What are the things that are coming
out of that dialogue and how do I
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:incorporate that into my marketing
messaging, because that's ultimately
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:who I wanna be working with.
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:And so, you know, we think about
some of those words that you know,
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:apply to adult females or couples
and what's that grounding source and,
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:and how do you kind of speak to both?
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:Anna Walker: Yeah, I remember, uh,
you as a student had such wonderful
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:insight into those clients and their
needs and those specific, as we say,
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:sticky examples and things like that.
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:And I know you've gotten feedback from
clients about what you've displayed there.
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:That's really, that's, that's
really wonderful to hear.
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:So you go through confident copy
that is at the very, you know,
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:kind of onset of your practice.
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:You launch your website,
you launch your practice.
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:What happened then?
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:Erin Hunter: So I.
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:Actually went back and looked at
some of the data, you know, from
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:the anticipation of this call.
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:And I, I launched my website, I
believe it was in October of 23.
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:I graduated in August and had a couple
clients that had come with me from my,
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:my internship experience, but really
launched the website in October.
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:It was by February that I said I
need to be leasing space full time.
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:And part of that, as you know, we get
random snowstorms and, you know, I had
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:two days a week at a place and we had
a random snowstorm come in and it just
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:wiped out that week's entire worth of
revenue, which, which was small at the
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:time, but it was enough to say, still
meaningful if I could put them into
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:another date at the end of the week.
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:I would be able to recoup all of that.
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:And in having done that, I
would've paid for the rent, right?
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:So it was kind of one of those things
like, okay, now you just gotta go.
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:So, launched the website in October
leased the space in February, and you
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:know, not sure where you went head with
all of this, but by like April, may,
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:I was pretty much at my revenue goal.
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:Anna Walker: Amazing.
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:Amazing.
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:Erin Hunter: And had left the private
practice that I was working at, you know,
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:right around February or so, and yeah.
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:Um, transitioned fully into,
to MySpace and my work.
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:Anna Walker: Cool.
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:And so you've been in that kind
of full ish, you know, there's
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:ebbs and flows no doubt, I'm sure.
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:But, um, you've, you've held
steady there, essentially for
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:going on a year and a half now.
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:Erin Hunter: That's correct,
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:Anna Walker: yeah.
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:How are your clients most
often finding you these days?
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:I do
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:Erin Hunter: a bad job
of, of asking this, right.
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:I think that the biggest driver of
getting people to my website right
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:is, um, responding to the Facebook
groups that I am in the local
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:Facebook groups, and I can, you know.
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:Look at the website data and the traffic,
and I see exactly what happens when
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:I respond to one of those requests.
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:And particularly last summer, you
know, somebody in in our area would
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:say that they were looking for
recommendation for a therapist.
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:And, you know, I would try to
put a little blurb in there about
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:like, this is what I specialize in.
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:Here's more about me.
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:Go to my website.
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:Um, and I would consistently
see traffic go up in the day.
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:And, and following days of responding
to one of those posts, I consistently
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:had consultations and 99% of the
time a new client after having done
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:that and I, I would have clients say.
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:That they saw me on that,
on the, on those groups.
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:So even though they weren't the
original poster that my name was still,
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:you know, in, in that thread mm-hmm.
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:They were, and it was
still driving traffic.
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:Anna Walker: That's one of
the coolest parts of, of using
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:Facebook groups as a strategy.
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:And you're such a wonderful
example of this, that one person
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:is, is sitting there writing the
post and asking for a referral.
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:Hundreds are watching.
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:Right.
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:And so the, the same woman that also is
looking for a couple's therapist, 'cause
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:her and her husband are like roommates.
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:Yeah.
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:She's, she's looking at that.
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:She may not have written the
post, but she has the need.
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:And I, it's, it's one of the really
cool ripple effects of that strategy.
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:And
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:Erin Hunter: I think that it, you know,
in using that strategy, going back to
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:your term sticky words, right, it's
really important to know what those
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:are because if you can incorporate
that into the response, then.
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:That other woman that is reading that
response it's, it's resonating with her.
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:Yeah.
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:And I think that that's what I
found probably more often than not,
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:that those are the people that are
coming in that maybe weren't even
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:looking in the beginning, but there's
something about those sticky words.
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:There's something about the
way that it's communicated.
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:It's causing them to go to the website and
then they go to the website and the, the
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:feedback that they're providing from the
website is just really, really powerful.
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:So.
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:Anna Walker: I remember getting a
message from you that you'd booked
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:another private pay client who had
said, like, I read the intro paragraph
385
:on your website and I knew I wanted to
work with you, or something like that.
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:Erin Hunter: I've had several
people say like, wow, it's like
387
:you're speaking to me, or this
is exactly what I'm looking for.
388
:And it's so, so that has been,
you know, talking, going back
389
:to that confidence, right?
390
:Like following that program,
thinking about it in a way that.
391
:Brings that dialogue into the
copy was just so impactful and
392
:you continue to hear that payout.
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:Anna Walker: I love that.
394
:That's really wonderful.
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:And you have never taken insurance, right?
396
:You've been private pay from the start.
397
:Erin Hunter: Yeah,
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:Anna Walker: I've
399
:Erin Hunter: never taken insurance.
400
:Yeah, it's just, it's not been
something that I've wanted to do.
401
:Or even some of these other
conglomerates that are kind
402
:of coming into the space now.
403
:It's unfortunate.
404
:I, you know, sometimes I wrestle with
that, but at the same time you know,
405
:our market can sustain it, at least
for right now, at least in the, the
406
:time period that I've been there.
407
:That's been something that I
haven't had to, to look at.
408
:Anna Walker: Yeah.
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:Um, I'm curious, one of the narratives
that we've heard a lot so far
410
:here in 2025 is things are hard.
411
:No one's paying for therapy.
412
:I, my caseload is, you know, my referrals
have slowed down or dried up or whatever.
413
:Um, that's obviously not the
experience of every clinician.
414
:You're a good example of that.
415
:But what has been your observation?
416
:Um, or do you have any comments
on that trend that some
417
:clinicians are experiencing?
418
:Erin Hunter: Yeah.
419
:I've experienced it as well.
420
:I've had, you know, again, it's number
one thing I've had people that have
421
:gone from weekly to biweekly simply
'cause they don't feel like they
422
:need the, that level of support.
423
:Um, which is great.
424
:I've had people say that they
are watching, you know, their
425
:finances and that they, you know,
are limiting because of that.
426
:And at the same time I guess
it was last week, I had to.
427
:Two people you know, come on.
428
:Um, again, full pay, private practice, no
insurance, types of, like, it's not even,
429
:it's not part of the dialogue really.
430
:Do you take insurance?
431
:And of course on the website, I, I, I talk
about that and I'm very clear about my
432
:rates and that I can provide a super bill.
433
:But so it's interesting.
434
:I do think that, you know, I, looking
through my own lens, summers are hard.
435
:I know my kids' schedule changes
every week to try to put something
436
:else on top of that feels like
I can't even think about it.
437
:So I think that that's
playing into it as well.
438
:And at the same time, last July was
my biggest, July and August were my
439
:biggest months, you know, one of the,
one of the biggest time periods also.
440
:So that ebb and flow, it's
just, people felt it last year.
441
:I didn't feel it last year.
442
:I'm feeling a little bit more this year.
443
:I've also had to cut back
my availability this year.
444
:So it's hard for me to really say what's,
what's true, at least in my experience.
445
:Yeah, it's a little bit of everything,
but, um, it has been a bit of
446
:a, a slower, a slower period.
447
:Anna Walker: How do you manage
the anxiety or unease that can so
448
:naturally pop up in those times?
449
:Erin Hunter: Yeah, I, it's,
450
:you know, one of the things that
we talked about previously was
451
:like, what's the mindset, right?
452
:Like what's.
453
:How do you, how do you
think about these things?
454
:And um, I just kind of go back to that
saying like, not to spoil the ending
455
:for you, but everything works out in
the end, you know, and, and just try to
456
:say like, if it's slower I, you know,
I'm actually gonna take a vacation.
457
:I'm taking a week off,
you know, this month.
458
:Good for you.
459
:I was too nervous to do
that before and now I am.
460
:And so it is just kind of understanding
that yes, there are ebbs and
461
:flows and you know, I think back
about my corporate experience.
462
:During COVID, nobody knew
what was gonna happen.
463
:And so like, there's no security
anywhere is is the reality.
464
:Unfortunately, and I know that there
are things that I can do that can help.
465
:Um, I haven't really chosen to do
those things this summer because
466
:again, I've been a little limited.
467
:But optimizing what I have, going back
to networking, going back to, you know,
468
:looking for what's out there in those
Facebook groups that I can respond to.
469
:Yeah.
470
:Uh, I feel like those are
things that I can do in order
471
:to kind of help mitigate that.
472
:And, and I actually did that
in the beginning of, of the
473
:month and it, it did pay off.
474
:So I try not to pull those
levers unless I have to.
475
:Um.
476
:So I, I know that there's more
that I can do and, uh, I, I
477
:trust that those things work.
478
:Yeah.
479
:I kind of go back to what I know.
480
:Anna Walker: I think even just knowing
that those levers are there, even
481
:if you don't have to pull 'em, but
to know if you're sitting there in a
482
:time where things feel slower, there
are things I can do if I need to.
483
:Uh, I think that's, that's huge.
484
:What I also really appreciate
about you is you don't, you
485
:trust yourself to figure it out.
486
:It's not, you're not putting your trust
in the economy or in anything else.
487
:It's like Erin's it and Erin's gonna
figure it out and that's why spoiler
488
:alert, everything's gonna be okay
at the end of the day, you know?
489
:And I think business owners, regardless of
industry, can sure learn a lot from that.
490
:That if you fundamentally trust
your own capability, everything
491
:will work out in the end.
492
:Erin Hunter: Yeah.
493
:Yeah.
494
:I think there's a lot of truth
that you can't keep chasing
495
:and you can't keep switching.
496
:Like the consistency I think is important.
497
:Otherwise, you're just trying to serve
everything and everybody, and you lose.
498
:You lose the impact.
499
:Anna Walker: Yeah, yeah.
500
:Um, looking ahead, I know we, we talked
about before pressing record that you're
501
:looking forward to some structure.
502
:What else are you excited about next,
either personally or professionally,
503
:when it comes to being a practice
owner and doing this, this great work?
504
:Honestly I think just
505
:Erin Hunter: taking a minute.
506
:I'm kind of looking, I'm, I'm
nearing the, the end of my
507
:licensure process and, you know.
508
:I really came out of the gates investing
in myself and what are the, you
509
:know, support mechanisms that I need?
510
:What are the advanced
trainings that I need?
511
:You know, what are the systems I need?
512
:All, all of the things that
I needed to have in place.
513
:And you know, my hope is
that we get back to school.
514
:Client hours tick up a little bit.
515
:Complete the licensure process, and then I
can just kind of see what feels good next
516
:and, and to not be on this thing that I'm
like, I've gotta go, I've gotta do this.
517
:And it's been a, an amazing experience.
518
:It's been terrific.
519
:But I am looking forward
to a little bit of a.
520
:Of a pause, if you will.
521
:Yeah.
522
:A
523
:Anna Walker: little cruise control maybe.
524
:Yeah,
525
:Erin Hunter: cruise control
sounds really good right now.
526
:Yeah.
527
:Anna Walker: Yeah.
528
:Uh, understandably so.
529
:Erin, I know that many people
are sitting here listening and
530
:resonating with parts of your story.
531
:Maybe they are second career
clinicians, uh, or maybe they're just
532
:new in the private practice space.
533
:Um, maybe they're deciding
what to do next, right.
534
:In order to grow their caseload.
535
:What would you say to them?
536
:Erin Hunter: I mean, honestly, and the,
the biggest thing is to have a strong
537
:website and so whatever you need in
order to do that, obviously my success
538
:came through the Confident Copy Program
and that really did provide me with what
539
:I feel to be a really strong website.
540
:And so my job then becomes
driving eyes to that website.
541
:So I think it's really about.
542
:How do you have that good, strong
foundation in place and what are the
543
:tools that you need in order to do that?
544
:And once you have that, then you
can figure out how do you layer in
545
:the leverage that we talked about.
546
:Anna Walker: Thank you for that.
547
:I don't know, I don't
know your answer to this.
548
:If you could go back and talk to Erin
two years ago, so about to graduate,
549
:you know, finishing up your last couple
classes, what would you say to her?
550
:Erin Hunter: Um, well, other
than everything works out
551
:in the end, I think that.
552
:You know, we, we kind of joke in this
industry of like, trust the process.
553
:Right.
554
:And I think it really is about trusting
the process, not in the therapy context
555
:that we usually use that, but it's,
it's, you know, it goes back to that,
556
:you know, trust investing in yourself.
557
:I continually ask myself that question,
if you couldn't fail, what would you do?
558
:Mm-hmm.
559
:What would you do next if you knew
that failure wasn't going to happen?
560
:Then what would you do?
561
:Because trying to get out of that fear
mindset is really important when you
562
:think about spending a lot of money
on top of money that you just spent.
563
:So I think it's really about
thinking if I take fear outta
564
:the equation, what happens?
565
:And for me it was trust that process.
566
:Anna Walker: Yeah.
567
:Erin Hunter: If that's what you
wanna do and you know, failure's
568
:not an option, then what do you do?
569
:What do you, how do you,
how do you get there?
570
:Anna Walker: I love that.
571
:Trust the process, trust yourself and
everything will work out in the end.
572
:Yeah.
573
:Awesome.
574
:Thanks for being here today, Erin.
575
:We really appreciate you.
576
:Yes.
577
:Good to be with you.