What does it look like to go all-in on your private practice—without lingering in agency life or taking insurance? In this inspiring conversation, I’m joined by Erin, a second-career therapist who made a bold transition from the world of marketing analytics to a thriving private-pay therapy practice.

Erin shares how she filled her caseload within six months of launching, the mindset shifts that helped her stay the course, and the systems that supported her along the way. You’ll hear how she used her business background (and support from Confident Copy!) to build a website that truly speaks to her ideal clients—and how she leans on local Facebook groups to keep her practice visible.

If you’re early in your practice, or feeling discouraged by those who don’t “get” your vision, Erin’s story will remind you that it is possible to do this on your terms—and see success.

Here’s what you’ll learn in this episode:

1️⃣ How Erin went from new grad to fully booked in six months (without taking insurance)

2️⃣ The quiet mindset shift that helped her ignore the naysayers and stay focused on her goals

3️⃣ Why a clear, client-centered website + local Facebook groups became her go-to marketing strategy

Resources & Links Mentioned:

• The Walker Strategy Co website: walkerstrategyco.com
• Erin's website: https://truenorthtn.net/ 
• Join the Confident Copy waitlist: https://walkerstrategyco.com/waitlist

Connect + Subscribe

Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.

Explore more marketing support for therapists: The Walker Strategy Co website: walkerstrategyco.com

About Marketing Therapy

Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

Hey there.

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Welcome back to Marketing Therapy.

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Imagine what it would be like to launch

your practice fully private, pay from

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the beginning and be ready to lease a

full-time space within six months because

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you're getting the clients you need.

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Your caseload is full, and

you're hearing from people who

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are ready to work with you.

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That is Erin's story.

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Erin is a second career clinician,

so if you are one of those, I think

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you'll really resonate with this.

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But anyone who is early on in their

private practice journey, especially if

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you feel like the people in your world

maybe don't think this is the best choice,

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are gonna get a lot out of this one.

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I think you'll be incredibly inspired

by what Erin has created for herself,

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the mindset and habits she uses

regularly in order to continue seeing

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success and the systems that are

ultimately serving her as she grows

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her practice in the Nashville area.

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Alright, enough for me.

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Let's get into it.

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Anna Walker: Erin, welcome to the show.

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Will you tell us a little bit

about you and where you're located?

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Erin Hunter: Yes, absolutely.

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Um, hi Anna.

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Thanks for having me.

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This is exciting to be with you.

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So I am located in the Nashville

area, so just south of you

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here in Franklin, Tennessee.

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My practice is in Franklin.

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I have a Master's in

Marriage and Family Therapy.

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Been in practice for about two years now.

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Anna Walker: Okay.

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Um, what were you doing prior to

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Erin Hunter: launching your practice?

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So this is a second career for me.

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I was a consumer data strategist

which is, doesn't really say anything.

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Um, I worked for an agency and our

clients would hire us to look at their

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data and to kind of make sense on how

they could use the data that they have

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better to market to their customers

and kind of improve some of their ROIs.

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Anna Walker: Interesting.

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And then what led you to decide to.

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Totally change gears

and move into therapy.

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Erin Hunter: Yeah, it's a great question.

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Um, because it is so different.

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I think that I was experiencing

some burnout prior to COVID.

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You know, there was a Surgeon

General's report that talked about

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basically our kids are not okay, and

this was, uh, pre COVID and I really

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wanted to do something in that space.

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You know, I, my role was to

find people market to them in a.

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Bigger, better way so that they would

spend more money with the brands that

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they were already spending money with.

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And it started to feel a little bit

like, eh, do you need another lipstick?

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I'm not sure.

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Um, maybe but also maybe not.

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So I wanted to get out of the

commercialism space and I felt

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like that made so much sense.

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I had a young daughter at the

time and I was just, was very

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protective of that space.

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In my clinical internship, however, I

started to work with kids and it was

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just like, whoa, where are the parents?

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Let's have a conversation

with the parents.

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Yeah.

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And so I really be drawn to the parents.

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And so that's a long way of saying second

career for me, you know, wanted to get

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into this space, but then immediately kind

of learned like, no, I, I really, I really

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wanna be with, um, more of the adults.

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Anna Walker: Interesting.

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So I didn't realize that, that you

had started thinking you would serve

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children and then shifting into adults.

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Yeah.

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Yeah.

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Um, so today, what, what is your

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Erin Hunter: niche?

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So today, um, I help adult women and

couples, who are feeling disconnected and

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stuck to help them feel less anxious, more

connected and able to kind of reengage

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in things that make them feel kind of.

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More alive, more like themselves.

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Anna Walker: I mean, I imagine

some of those are parents of

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those children you imagined that

you would see, but some not too.

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They are.

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Erin Hunter: Yeah.

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I, I actually have some parenting,

um, modalities that I'm trained

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in and have been able to

leverage that within the work.

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My, my primary group is, it's probably

70% adult women from the age of 35

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to 55 is, is typically where I serve.

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And so those are women who are

dealing with all kinds of things.

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Perimenopause, life transitions.

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Parenting marriages, things like that.

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So, um,

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Anna Walker: yeah, there's it.

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That's a rich season of change and need.

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Certainly it is for that demographic.

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No doubt about it.

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Yeah.

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Yeah.

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So you decided to shift gears

into this career and then you

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decided to open a private practice.

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Um, and you did that pretty readily.

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It's not like you were hanging

out in agency life or group

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practice land for a while.

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You got straight into this, right?

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I did get straight

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Erin Hunter: into it.

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You know, luckily I was in the

marriage and family fair therapy

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track, which allows clinicians

to, to hang a, a shingle.

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I didn't realize going into

this that, you know, you, you

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couldn't do that in other tracks.

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And I, I did kind of look around at

a couple of different practices in

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the area and while they were lovely.

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The, the idea of.

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Giving away 60% of your income as

you've just come out of, you know,

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paying for your master's and not

getting paid for clinical internship.

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And, you know, the, the financial

gravity of it is I think real.

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So for me personally, I needed to be

able to have the work life balance

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that I, I really was looking for.

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And.

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Be able to pay my bills, quite honestly.

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Sure.

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Private practice for me was always

the direction that I wanted to go in.

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I did do about six months at a

group practice here in Nashville.

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Which was a just a great, um, arrangement.

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You know, he's super

supportive, um, person.

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But, um, you know, always with the

intention that really where my heart is,

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is building my own practice along the way.

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And he was very encouraging

and, and helping me to do that.

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So, after about six months, I took

on full lease space and really.

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Shifted fully into the

private you jumped realm.

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So yeah, it was, it was, it was

quick and slow all at the same time.

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Anna Walker: Yeah.

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One thing I have always appreciated

about you, Erin, is you decided ahead of

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time that you were gonna make this work.

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Like it, it was a non-negotiable.

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You, you leased the space, you opened, you

hung the shingle, and it was time to go.

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Um, and I, I think that there is so much

to be said for that attitude, and I, I

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know it served you well in a lot of ways.

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When you think back to those early

days, what challenges, if any,

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did you, did you face or kind of

have to work through or overcome?

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You know, honestly, the, this

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Erin Hunter: is.

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I think the biggest challenge was

really with a few notable exceptions.

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Um, there was not encouragement for a

new graduate to go into private practice,

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and I understood those concerns.

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It was interesting to me though.

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It was never the, the message

was never about skillset.

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It wasn't about readiness as a clinician,

it was about, well, business is hard.

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You need support and community,

you know, as if you're just

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going to do this on your own.

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So I think that, that was really the

biggest challenge was kind of getting

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over that I idea of like, people don't

seem to think that I can and I should.

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It just was not the right decision

for me to, to do anything else.

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And that's not to say that everybody

is ready to go into private practice.

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I mean, there are a lot of things that

come with it, but being that I had

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spent, you know, almost 25 years in a,

in a separate career you know, I had

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invested a lot in, um, advanced training.

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I had really worked to kind of

cultivate that support system.

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Not just from a networking standpoint,

but you know, I work with multiple.

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A-A-M-F-T approved supervisors.

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I have a peer group that I meet with

regularly, so, uh, you know, the,

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the challenge was really getting over

the idea of like, wow, people really

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don't think I should be doing this.

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Um, again, there were some notable

exceptions and, and people that I

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really trusted and, and felt like I

had their support and so they, they

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kind of helped smooth that over, but

it was just that mental idea of like.

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Am I doing something I shouldn't be doing?

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Sure.

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You would be

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Anna Walker: silly not to, to

second guess yourself if everyone

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around you is sort of indicating

that maybe this isn't a wise idea.

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So you had some sort of marketing

background, you had a kind of a business

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mind, it sounds like, in some regard.

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How do you feel like that

served you as you got started?

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Erin Hunter: You know, it's interesting.

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I think that it, it did and it didn't.

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I mean, it did in the sense that it

gave me some level of confidence.

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Like, I kind of understand

what a, what the goal is.

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Maybe how you think about getting there.

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I mean, obviously marketing and, and

therapy is very different, but we're

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talking about building a practice and

so there's, there are some similarities

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and I understood generally what SEO was.

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I didn't know how to do it.

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That's not what my skillset was.

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Um, so there, there were some

things that that definitely helped.

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But in terms of building a website

and branding and those types of things

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it, it was very different for me.

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And obviously then there's that whole

component of like, now I'm marketing

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myself, now I'm putting myself out there.

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And that Yeah, it's a different

ball game than lipstick.

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Oh yeah.

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Very.

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Yeah.

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So very different.

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So in some ways I think there, it, it

really did help kind of create this

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idea of like, I can go figure this out.

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It's just how, what are the things that

I need to do in order to figure it out?

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Anna Walker: Interesting.

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And how, do you remember how you

first discovered Walker Strategy Co.

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Or Confident Copy?

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I don't recall that that part

of my memory is, is gone.

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I don't know how we met originally.

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Do you

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Erin Hunter: mine too?

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Mine too.

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I think Anna, what I did is.

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I recall looking at your website during

actually one of my last classes in

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my final semester, and it was a MFT

professional class where they were kind

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of going through all the things you could

do as an MFT and um, I think I was just

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researching and came across your, maybe it

was like your intro video, and I watched

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that and there was something about.

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The messaging that resonated.

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It just it clicked for me.

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Like, I was like, okay, I got it.

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I, we think the same way I,

this would make sense to me.

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And then it was the idea of

this very curated experience.

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This, this, the approach

felt very comforting to me.

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So when I think about like, what

I didn't have in order to go

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do this, it was like, oh, okay.

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This is how, these are the

things that I find that then.

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Fall into place so that I can

actually, you know, go along this,

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this path to put things live and

in order and like ready to go.

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Anna Walker: Yeah.

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Um, as you think back on your time

at confid Copy, which has been a,

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a handful of years since then, what

stands out to you about, you know, the

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experience you had, the support the

tools, anything that really stands out

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to you as you reflect back on that?

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Honestly, it was just,

225

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Erin Hunter: You know,

play on words, right?

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But it.

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It was that it gave me the

confidence to do the work.

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And again, the way that it is

set up from the modules just

229

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felt very attainable to me.

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And so then it's like, okay if

I feel good about doing it, it's

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clear to me what I need to be doing.

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Then you think about the support,

not only of your team, but then also

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of the other people that are kind

of going through the process and

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hearing this real time discussion.

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Was very helpful.

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And so it, it just kind of made

all of the pieces fallen together.

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Anna Walker: Yeah.

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It's funny you say that because I, I

did name confident, copy mindfully.

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There is, you know, the confident

element, but I hear that so often from

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alumni that they, uh, that they emerged

more confident and yet on the front end.

241

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No one's looking necessarily,

they're not buying a program

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because they want confidence.

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They're buying a program

'cause they want clients.

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But the confidence is that

prerequisite, that is this intangible

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that once you have it, you know

it, and when you lack it, you, you,

246

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it's hard to know what's missing.

247

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Erin Hunter: Yeah.

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Anna Walker: Does that resonate

249

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Erin Hunter: with you?

250

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It does.

251

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It does.

252

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And I, you know.

253

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I think again, it's like we,

there's this big idea of there's

254

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so many things that are needed in

order to have a private practice.

255

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How do you even start to

figure those things out?

256

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It's like, well, this is it.

257

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This is, this is the thing that shows you.

258

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And so there were things that I, you

know, obviously knew I would need a

259

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website and copy and things like that.

260

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But the way that, you know, you, you kind

of explain and take people into different

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tools in order to not only look at data,

but how do you even think about what

262

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are people searching in my, in my zip

codes and the places that I'm serving?

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It really did kind of make the work more

attainable, make the work, you know,

264

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you just, you, you felt like you were

very much guided in what you're doing.

265

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And if you got, you had resources.

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Anna Walker: Yeah, absolutely.

267

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That is, that is our hope that you're

not on an island doing that alone.

268

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It's interesting you came into Confident

Copy as a quote unquote new clinician.

269

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So what was the process like for

you, especially of defining a niche?

270

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'cause that is a huge part of confident

copy, it's a huge part of excelling

271

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in the private pay space, which

you have been from the beginning.

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So what was that like for you as

someone who was earlier on in,

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in your career as a therapist?

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Erin Hunter: Yeah.

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So if I think back about the timing

of all of this, and I probably brought

276

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the program before I even graduated

or maybe it was within weeks, right?

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So I had obviously completed my clinical

internship and I did know generally

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who I wanted to be working with.

279

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The problem in, in terms of

the niche that I had, was.

280

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I felt like I was trying, and I,

and I still do sometimes think,

281

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like I'm trying to pull too many

things into the statement, right?

282

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Parents, couples, adult women.

283

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And so when I pull that back at thinking

about just speaking to the adult female

284

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and the couples still feels like kind

of a, a broad umbrella, but new from the

285

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internship from that clinical experience.

286

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Who I felt really good within the room

and the people that I resonated with and

287

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the things that they were experiencing

and the words that they were using.

288

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And so all of that really just rolled

right into the templates and the, the, you

289

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know, the path that you provided to say

like, yeah, when I meet with somebody who

290

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I just feel great with at the end of the

session, even if it's been hard, right.

291

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What are the things that are coming

out of that dialogue and how do I

292

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incorporate that into my marketing

messaging, because that's ultimately

293

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who I wanna be working with.

294

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And so, you know, we think about

some of those words that you know,

295

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apply to adult females or couples

and what's that grounding source and,

296

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and how do you kind of speak to both?

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Anna Walker: Yeah, I remember, uh,

you as a student had such wonderful

298

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insight into those clients and their

needs and those specific, as we say,

299

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sticky examples and things like that.

300

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And I know you've gotten feedback from

clients about what you've displayed there.

301

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That's really, that's, that's

really wonderful to hear.

302

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So you go through confident copy

that is at the very, you know,

303

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kind of onset of your practice.

304

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You launch your website,

you launch your practice.

305

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What happened then?

306

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Erin Hunter: So I.

307

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Actually went back and looked at

some of the data, you know, from

308

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the anticipation of this call.

309

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And I, I launched my website, I

believe it was in October of 23.

310

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I graduated in August and had a couple

clients that had come with me from my,

311

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my internship experience, but really

launched the website in October.

312

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It was by February that I said I

need to be leasing space full time.

313

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And part of that, as you know, we get

random snowstorms and, you know, I had

314

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two days a week at a place and we had

a random snowstorm come in and it just

315

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wiped out that week's entire worth of

revenue, which, which was small at the

316

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time, but it was enough to say, still

meaningful if I could put them into

317

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another date at the end of the week.

318

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I would be able to recoup all of that.

319

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And in having done that, I

would've paid for the rent, right?

320

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So it was kind of one of those things

like, okay, now you just gotta go.

321

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So, launched the website in October

leased the space in February, and you

322

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know, not sure where you went head with

all of this, but by like April, may,

323

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I was pretty much at my revenue goal.

324

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Anna Walker: Amazing.

325

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Amazing.

326

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Erin Hunter: And had left the private

practice that I was working at, you know,

327

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right around February or so, and yeah.

328

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Um, transitioned fully into,

to MySpace and my work.

329

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Anna Walker: Cool.

330

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And so you've been in that kind

of full ish, you know, there's

331

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ebbs and flows no doubt, I'm sure.

332

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But, um, you've, you've held

steady there, essentially for

333

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going on a year and a half now.

334

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Erin Hunter: That's correct,

335

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Anna Walker: yeah.

336

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How are your clients most

often finding you these days?

337

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I do

338

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Erin Hunter: a bad job

of, of asking this, right.

339

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I think that the biggest driver of

getting people to my website right

340

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is, um, responding to the Facebook

groups that I am in the local

341

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Facebook groups, and I can, you know.

342

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Look at the website data and the traffic,

and I see exactly what happens when

343

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I respond to one of those requests.

344

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And particularly last summer, you

know, somebody in in our area would

345

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say that they were looking for

recommendation for a therapist.

346

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And, you know, I would try to

put a little blurb in there about

347

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like, this is what I specialize in.

348

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Here's more about me.

349

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Go to my website.

350

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Um, and I would consistently

see traffic go up in the day.

351

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And, and following days of responding

to one of those posts, I consistently

352

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had consultations and 99% of the

time a new client after having done

353

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that and I, I would have clients say.

354

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That they saw me on that,

on the, on those groups.

355

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So even though they weren't the

original poster that my name was still,

356

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you know, in, in that thread mm-hmm.

357

00:17:47,059 --> 00:17:48,499

They were, and it was

still driving traffic.

358

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Anna Walker: That's one of

the coolest parts of, of using

359

00:17:51,019 --> 00:17:52,309

Facebook groups as a strategy.

360

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And you're such a wonderful

example of this, that one person

361

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is, is sitting there writing the

post and asking for a referral.

362

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Hundreds are watching.

363

00:18:00,214 --> 00:18:00,634

Right.

364

00:18:00,694 --> 00:18:04,444

And so the, the same woman that also is

looking for a couple's therapist, 'cause

365

00:18:04,444 --> 00:18:06,244

her and her husband are like roommates.

366

00:18:06,604 --> 00:18:06,964

Yeah.

367

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She's, she's looking at that.

368

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She may not have written the

post, but she has the need.

369

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And I, it's, it's one of the really

cool ripple effects of that strategy.

370

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And

371

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Erin Hunter: I think that it, you know,

in using that strategy, going back to

372

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your term sticky words, right, it's

really important to know what those

373

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are because if you can incorporate

that into the response, then.

374

00:18:24,904 --> 00:18:29,024

That other woman that is reading that

response it's, it's resonating with her.

375

00:18:29,024 --> 00:18:29,084

Yeah.

376

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And I think that that's what I

found probably more often than not,

377

00:18:33,134 --> 00:18:36,314

that those are the people that are

coming in that maybe weren't even

378

00:18:36,314 --> 00:18:39,014

looking in the beginning, but there's

something about those sticky words.

379

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There's something about the

way that it's communicated.

380

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It's causing them to go to the website and

then they go to the website and the, the

381

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feedback that they're providing from the

website is just really, really powerful.

382

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So.

383

00:18:50,969 --> 00:18:52,649

Anna Walker: I remember getting a

message from you that you'd booked

384

00:18:52,649 --> 00:18:56,489

another private pay client who had

said, like, I read the intro paragraph

385

00:18:56,489 --> 00:18:58,949

on your website and I knew I wanted to

work with you, or something like that.

386

00:18:59,099 --> 00:19:01,679

Erin Hunter: I've had several

people say like, wow, it's like

387

00:19:01,679 --> 00:19:05,189

you're speaking to me, or this

is exactly what I'm looking for.

388

00:19:05,639 --> 00:19:08,944

And it's so, so that has been,

you know, talking, going back

389

00:19:09,149 --> 00:19:10,139

to that confidence, right?

390

00:19:10,139 --> 00:19:14,909

Like following that program,

thinking about it in a way that.

391

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Brings that dialogue into the

copy was just so impactful and

392

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you continue to hear that payout.

393

00:19:22,304 --> 00:19:22,814

Anna Walker: I love that.

394

00:19:22,814 --> 00:19:23,504

That's really wonderful.

395

00:19:23,504 --> 00:19:24,974

And you have never taken insurance, right?

396

00:19:24,974 --> 00:19:26,264

You've been private pay from the start.

397

00:19:26,594 --> 00:19:26,954

Erin Hunter: Yeah,

398

00:19:26,954 --> 00:19:27,134

Anna Walker: I've

399

00:19:27,134 --> 00:19:28,394

Erin Hunter: never taken insurance.

400

00:19:28,494 --> 00:19:32,544

Yeah, it's just, it's not been

something that I've wanted to do.

401

00:19:32,544 --> 00:19:34,554

Or even some of these other

conglomerates that are kind

402

00:19:34,554 --> 00:19:35,784

of coming into the space now.

403

00:19:36,699 --> 00:19:37,719

It's unfortunate.

404

00:19:37,779 --> 00:19:41,509

I, you know, sometimes I wrestle with

that, but at the same time you know,

405

00:19:41,779 --> 00:19:45,289

our market can sustain it, at least

for right now, at least in the, the

406

00:19:45,289 --> 00:19:46,489

time period that I've been there.

407

00:19:46,959 --> 00:19:49,660

That's been something that I

haven't had to, to look at.

408

00:19:50,244 --> 00:19:50,634

Anna Walker: Yeah.

409

00:19:51,744 --> 00:19:57,114

Um, I'm curious, one of the narratives

that we've heard a lot so far

410

00:19:57,114 --> 00:20:00,114

here in 2025 is things are hard.

411

00:20:00,114 --> 00:20:01,914

No one's paying for therapy.

412

00:20:01,914 --> 00:20:06,654

I, my caseload is, you know, my referrals

have slowed down or dried up or whatever.

413

00:20:06,924 --> 00:20:09,234

Um, that's obviously not the

experience of every clinician.

414

00:20:09,234 --> 00:20:10,554

You're a good example of that.

415

00:20:10,704 --> 00:20:12,714

But what has been your observation?

416

00:20:12,774 --> 00:20:16,014

Um, or do you have any comments

on that trend that some

417

00:20:16,014 --> 00:20:17,304

clinicians are experiencing?

418

00:20:17,964 --> 00:20:18,444

Erin Hunter: Yeah.

419

00:20:18,544 --> 00:20:20,284

I've experienced it as well.

420

00:20:20,284 --> 00:20:24,944

I've had, you know, again, it's number

one thing I've had people that have

421

00:20:24,944 --> 00:20:28,124

gone from weekly to biweekly simply

'cause they don't feel like they

422

00:20:28,124 --> 00:20:29,904

need the, that level of support.

423

00:20:30,504 --> 00:20:31,554

Um, which is great.

424

00:20:31,554 --> 00:20:35,184

I've had people say that they

are watching, you know, their

425

00:20:35,184 --> 00:20:38,964

finances and that they, you know,

are limiting because of that.

426

00:20:39,564 --> 00:20:43,224

And at the same time I guess

it was last week, I had to.

427

00:20:44,094 --> 00:20:45,834

Two people you know, come on.

428

00:20:45,924 --> 00:20:50,784

Um, again, full pay, private practice, no

insurance, types of, like, it's not even,

429

00:20:50,934 --> 00:20:52,614

it's not part of the dialogue really.

430

00:20:52,714 --> 00:20:53,614

Do you take insurance?

431

00:20:53,614 --> 00:20:57,274

And of course on the website, I, I, I talk

about that and I'm very clear about my

432

00:20:57,274 --> 00:20:59,674

rates and that I can provide a super bill.

433

00:20:59,674 --> 00:21:01,004

But so it's interesting.

434

00:21:01,034 --> 00:21:06,944

I do think that, you know, I, looking

through my own lens, summers are hard.

435

00:21:07,784 --> 00:21:11,354

I know my kids' schedule changes

every week to try to put something

436

00:21:11,354 --> 00:21:14,324

else on top of that feels like

I can't even think about it.

437

00:21:14,984 --> 00:21:16,844

So I think that that's

playing into it as well.

438

00:21:17,264 --> 00:21:21,734

And at the same time, last July was

my biggest, July and August were my

439

00:21:21,734 --> 00:21:26,184

biggest months, you know, one of the,

one of the biggest time periods also.

440

00:21:26,184 --> 00:21:31,014

So that ebb and flow, it's

just, people felt it last year.

441

00:21:31,014 --> 00:21:32,424

I didn't feel it last year.

442

00:21:32,474 --> 00:21:34,154

I'm feeling a little bit more this year.

443

00:21:34,904 --> 00:21:37,004

I've also had to cut back

my availability this year.

444

00:21:37,004 --> 00:21:42,164

So it's hard for me to really say what's,

what's true, at least in my experience.

445

00:21:42,194 --> 00:21:45,824

Yeah, it's a little bit of everything,

but, um, it has been a bit of

446

00:21:45,824 --> 00:21:47,804

a, a slower, a slower period.

447

00:21:48,494 --> 00:21:53,714

Anna Walker: How do you manage

the anxiety or unease that can so

448

00:21:53,714 --> 00:21:55,514

naturally pop up in those times?

449

00:21:55,574 --> 00:21:56,774

Erin Hunter: Yeah, I, it's,

450

00:21:58,784 --> 00:22:00,854

you know, one of the things that

we talked about previously was

451

00:22:00,854 --> 00:22:02,294

like, what's the mindset, right?

452

00:22:02,294 --> 00:22:02,744

Like what's.

453

00:22:03,269 --> 00:22:05,039

How do you, how do you

think about these things?

454

00:22:05,099 --> 00:22:09,719

And um, I just kind of go back to that

saying like, not to spoil the ending

455

00:22:09,719 --> 00:22:13,679

for you, but everything works out in

the end, you know, and, and just try to

456

00:22:13,679 --> 00:22:17,229

say like, if it's slower I, you know,

I'm actually gonna take a vacation.

457

00:22:17,289 --> 00:22:19,179

I'm taking a week off,

you know, this month.

458

00:22:19,179 --> 00:22:19,234

Good for you.

459

00:22:20,099 --> 00:22:22,819

I was too nervous to do

that before and now I am.

460

00:22:22,819 --> 00:22:25,669

And so it is just kind of understanding

that yes, there are ebbs and

461

00:22:25,669 --> 00:22:29,459

flows and you know, I think back

about my corporate experience.

462

00:22:30,464 --> 00:22:32,534

During COVID, nobody knew

what was gonna happen.

463

00:22:32,534 --> 00:22:35,894

And so like, there's no security

anywhere is is the reality.

464

00:22:35,974 --> 00:22:41,754

Unfortunately, and I know that there

are things that I can do that can help.

465

00:22:42,414 --> 00:22:46,224

Um, I haven't really chosen to do

those things this summer because

466

00:22:46,224 --> 00:22:47,664

again, I've been a little limited.

467

00:22:48,169 --> 00:22:53,989

But optimizing what I have, going back

to networking, going back to, you know,

468

00:22:54,439 --> 00:22:58,459

looking for what's out there in those

Facebook groups that I can respond to.

469

00:22:58,459 --> 00:22:58,519

Yeah.

470

00:22:58,969 --> 00:23:04,159

Uh, I feel like those are

things that I can do in order

471

00:23:04,159 --> 00:23:05,569

to kind of help mitigate that.

472

00:23:05,569 --> 00:23:08,299

And, and I actually did that

in the beginning of, of the

473

00:23:08,299 --> 00:23:09,959

month and it, it did pay off.

474

00:23:09,959 --> 00:23:13,739

So I try not to pull those

levers unless I have to.

475

00:23:13,739 --> 00:23:13,799

Um.

476

00:23:14,609 --> 00:23:19,349

So I, I know that there's more

that I can do and, uh, I, I

477

00:23:19,349 --> 00:23:20,699

trust that those things work.

478

00:23:21,029 --> 00:23:21,209

Yeah.

479

00:23:21,209 --> 00:23:22,439

I kind of go back to what I know.

480

00:23:22,979 --> 00:23:26,639

Anna Walker: I think even just knowing

that those levers are there, even

481

00:23:26,639 --> 00:23:29,339

if you don't have to pull 'em, but

to know if you're sitting there in a

482

00:23:29,339 --> 00:23:33,059

time where things feel slower, there

are things I can do if I need to.

483

00:23:33,599 --> 00:23:34,979

Uh, I think that's, that's huge.

484

00:23:35,159 --> 00:23:38,849

What I also really appreciate

about you is you don't, you

485

00:23:38,849 --> 00:23:40,619

trust yourself to figure it out.

486

00:23:41,024 --> 00:23:44,144

It's not, you're not putting your trust

in the economy or in anything else.

487

00:23:44,144 --> 00:23:48,344

It's like Erin's it and Erin's gonna

figure it out and that's why spoiler

488

00:23:48,344 --> 00:23:50,204

alert, everything's gonna be okay

at the end of the day, you know?

489

00:23:50,394 --> 00:23:55,374

And I think business owners, regardless of

industry, can sure learn a lot from that.

490

00:23:55,374 --> 00:23:59,104

That if you fundamentally trust

your own capability, everything

491

00:23:59,104 --> 00:24:00,034

will work out in the end.

492

00:24:00,574 --> 00:24:00,964

Erin Hunter: Yeah.

493

00:24:01,144 --> 00:24:01,324

Yeah.

494

00:24:01,324 --> 00:24:03,724

I think there's a lot of truth

that you can't keep chasing

495

00:24:04,084 --> 00:24:05,824

and you can't keep switching.

496

00:24:05,854 --> 00:24:08,944

Like the consistency I think is important.

497

00:24:08,944 --> 00:24:12,754

Otherwise, you're just trying to serve

everything and everybody, and you lose.

498

00:24:13,399 --> 00:24:14,479

You lose the impact.

499

00:24:14,749 --> 00:24:15,499

Anna Walker: Yeah, yeah.

500

00:24:16,099 --> 00:24:19,699

Um, looking ahead, I know we, we talked

about before pressing record that you're

501

00:24:19,699 --> 00:24:21,229

looking forward to some structure.

502

00:24:21,409 --> 00:24:24,649

What else are you excited about next,

either personally or professionally,

503

00:24:24,649 --> 00:24:27,979

when it comes to being a practice

owner and doing this, this great work?

504

00:24:28,069 --> 00:24:29,239

Honestly I think just

505

00:24:29,239 --> 00:24:30,469

Erin Hunter: taking a minute.

506

00:24:31,459 --> 00:24:34,259

I'm kind of looking, I'm, I'm

nearing the, the end of my

507

00:24:34,259 --> 00:24:37,319

licensure process and, you know.

508

00:24:38,264 --> 00:24:43,784

I really came out of the gates investing

in myself and what are the, you

509

00:24:43,784 --> 00:24:45,854

know, support mechanisms that I need?

510

00:24:45,854 --> 00:24:49,184

What are the advanced

trainings that I need?

511

00:24:49,634 --> 00:24:51,314

You know, what are the systems I need?

512

00:24:51,319 --> 00:24:53,714

All, all of the things that

I needed to have in place.

513

00:24:54,194 --> 00:25:00,584

And you know, my hope is

that we get back to school.

514

00:25:01,424 --> 00:25:02,839

Client hours tick up a little bit.

515

00:25:03,749 --> 00:25:07,589

Complete the licensure process, and then I

can just kind of see what feels good next

516

00:25:07,799 --> 00:25:12,239

and, and to not be on this thing that I'm

like, I've gotta go, I've gotta do this.

517

00:25:12,629 --> 00:25:14,939

And it's been a, an amazing experience.

518

00:25:14,939 --> 00:25:15,899

It's been terrific.

519

00:25:16,229 --> 00:25:18,240

But I am looking forward

to a little bit of a.

520

00:25:19,079 --> 00:25:20,219

Of a pause, if you will.

521

00:25:20,219 --> 00:25:20,279

Yeah.

522

00:25:20,279 --> 00:25:20,309

A

523

00:25:20,309 --> 00:25:21,539

Anna Walker: little cruise control maybe.

524

00:25:21,539 --> 00:25:21,599

Yeah,

525

00:25:21,929 --> 00:25:23,399

Erin Hunter: cruise control

sounds really good right now.

526

00:25:23,404 --> 00:25:23,684

Yeah.

527

00:25:23,879 --> 00:25:24,269

Anna Walker: Yeah.

528

00:25:24,389 --> 00:25:25,949

Uh, understandably so.

529

00:25:26,429 --> 00:25:29,579

Erin, I know that many people

are sitting here listening and

530

00:25:29,579 --> 00:25:30,839

resonating with parts of your story.

531

00:25:30,839 --> 00:25:33,719

Maybe they are second career

clinicians, uh, or maybe they're just

532

00:25:33,719 --> 00:25:35,639

new in the private practice space.

533

00:25:35,669 --> 00:25:39,059

Um, maybe they're deciding

what to do next, right.

534

00:25:39,059 --> 00:25:40,319

In order to grow their caseload.

535

00:25:40,319 --> 00:25:41,224

What would you say to them?

536

00:25:42,649 --> 00:25:45,819

Erin Hunter: I mean, honestly, and the,

the biggest thing is to have a strong

537

00:25:45,819 --> 00:25:50,229

website and so whatever you need in

order to do that, obviously my success

538

00:25:50,229 --> 00:25:55,329

came through the Confident Copy Program

and that really did provide me with what

539

00:25:55,329 --> 00:25:57,609

I feel to be a really strong website.

540

00:25:57,609 --> 00:26:01,179

And so my job then becomes

driving eyes to that website.

541

00:26:01,179 --> 00:26:03,429

So I think it's really about.

542

00:26:04,584 --> 00:26:09,024

How do you have that good, strong

foundation in place and what are the

543

00:26:09,024 --> 00:26:10,764

tools that you need in order to do that?

544

00:26:10,914 --> 00:26:14,244

And once you have that, then you

can figure out how do you layer in

545

00:26:14,734 --> 00:26:16,264

the leverage that we talked about.

546

00:26:16,354 --> 00:26:17,104

Anna Walker: Thank you for that.

547

00:26:17,284 --> 00:26:18,814

I don't know, I don't

know your answer to this.

548

00:26:18,844 --> 00:26:23,824

If you could go back and talk to Erin

two years ago, so about to graduate,

549

00:26:23,944 --> 00:26:27,394

you know, finishing up your last couple

classes, what would you say to her?

550

00:26:27,784 --> 00:26:29,374

Erin Hunter: Um, well, other

than everything works out

551

00:26:29,374 --> 00:26:31,534

in the end, I think that.

552

00:26:31,754 --> 00:26:34,904

You know, we, we kind of joke in this

industry of like, trust the process.

553

00:26:34,904 --> 00:26:35,264

Right.

554

00:26:35,744 --> 00:26:39,854

And I think it really is about trusting

the process, not in the therapy context

555

00:26:39,854 --> 00:26:45,284

that we usually use that, but it's,

it's, you know, it goes back to that,

556

00:26:45,284 --> 00:26:47,534

you know, trust investing in yourself.

557

00:26:47,564 --> 00:26:52,334

I continually ask myself that question,

if you couldn't fail, what would you do?

558

00:26:52,334 --> 00:26:52,424

Mm-hmm.

559

00:26:52,844 --> 00:26:56,414

What would you do next if you knew

that failure wasn't going to happen?

560

00:26:56,839 --> 00:26:57,919

Then what would you do?

561

00:26:57,919 --> 00:27:01,969

Because trying to get out of that fear

mindset is really important when you

562

00:27:01,969 --> 00:27:04,909

think about spending a lot of money

on top of money that you just spent.

563

00:27:05,389 --> 00:27:09,629

So I think it's really about

thinking if I take fear outta

564

00:27:09,629 --> 00:27:11,409

the equation, what happens?

565

00:27:11,409 --> 00:27:14,439

And for me it was trust that process.

566

00:27:14,679 --> 00:27:14,949

Anna Walker: Yeah.

567

00:27:14,954 --> 00:27:17,049

Erin Hunter: If that's what you

wanna do and you know, failure's

568

00:27:17,049 --> 00:27:19,899

not an option, then what do you do?

569

00:27:20,139 --> 00:27:21,424

What do you, how do you,

how do you get there?

570

00:27:22,389 --> 00:27:22,929

Anna Walker: I love that.

571

00:27:23,169 --> 00:27:26,139

Trust the process, trust yourself and

everything will work out in the end.

572

00:27:26,469 --> 00:27:26,709

Yeah.

573

00:27:27,309 --> 00:27:27,699

Awesome.

574

00:27:27,729 --> 00:27:28,909

Thanks for being here today, Erin.

575

00:27:28,929 --> 00:27:29,889

We really appreciate you.

576

00:27:29,889 --> 00:27:29,979

Yes.

577

00:27:30,579 --> 00:27:31,299

Good to be with you.