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15. REVEALED: What Used to Work in Marketing Doesn't Work Anymore (+ what works now)
Episode 151st November 2021 • On Your Terms • Sam Vander Wielen
00:00:00 00:41:07

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Let’s take a trip back in time to when I first started my online business. What was the marketing landscaping looking like and what was going on in the online business world at that time? I’ll dig into the details in the episode, but I can tell you one thing for sure: things are so different today! I’m going to share what was working when I started my business, what’s no longer working, the marketing strategies that DO work now, and look ahead to predict where things are going. It’s the past, present, and future of marketing for online businesses!

In this episode, you'll hear…

  • 01:53 - Why you need to get cozy with constant change
  • 12:28 - The trends that dominated the online marketing scene when I first started
  • 19:19 - Why true authenticity is a winning strategy
  • 25:51 - The importance of community depth over audience size
  • 27:08 - Shifting from a launch-focused strategy to evergreen products and programs
  • 29:16 - Putting a face to the name of your business
  • 33:59 - How micro educational video content is the new hotness
  • 36:19 - Why doing things on your terms works best



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  • Kajabi // use Kajabi to sell your course, program, or even build your entire website. Get a 30-day free trial with my link.
  • SamCart // what I use for my checkout pages and payment processing and LOVE. And no, not because it’s my name.
  • ConvertKit // what I use to build my email list, send emails to my list, and create opt-in forms & pages.

DISCLAIMER: Although Sam is an attorney she doesn’t practice law and can’t give you legal advice. All episodes of On Your Terms are educational and informational only. The information discussed here isn’t legal advice and isn’t intended to be. The info you hear here isn’t a substitute for seeking legal advice from your own attorney.

On Your Terms is a production of Crate Media.