Shownotes
What in the world is going on with Meta advertising?
There is no better person to answer that question than one of Meta's former employees, Tevah El Emmet, "The Idea Man" and founder of Nspired Media. On today's episode, host Mark de Grasse and Tevah discuss the current state of Meta advertising and how marketers can maximize the full potential of Meta.
Tune in to learn how marketers can get ahead by developing a culture of producing fresh content and using all available tools to drive customer results. Discover why Tevah believes the best marketers do not depend on one advertising platform for success. Instead, they test out everything and are never afraid of pivoting to something else.
IN THIS EPISODE, YOU'LL LEARN:
- The changes to expect from Meta and digital advertising
- How to create evergreen content
- How Ad optimization influences ad campaign success
- Why marketers and small business owners need to create content
- What to do when Meta launches new features
- Simple marketing experiments and ad ideas
- The single biggest fear all marketers face
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