On my website, not only do I have the opportunity to serve through my resources page, I have the opportunity to sell all I want. In fact, this is why a website is critical to your business. It gives you the opportunity to educate your potential customers about your products and services AND sell to them. My website gives potential clients the full picture of who I am, what I do and the value I bring, whereas my social media posts give them a snapshot.

I can tell potential clients about all of my marketing experience, which boosts my credibility in the eyes of my potential clients. I can outline all of my packages in detail.

My website gives potential clients the full picture of who I am, what I do and the value I bring, whereas my social media posts give them a snapshot.

Consider using platforms like: Wix, Squarespace and Wordpress to build your site.

Download my free checklist to help you evaluate your website needs, choose a website platform and interview any professional you hire to help build it. Available at: getauthenticbranding.com/resources

Music: Tuesday, by Sasha Ende, Music.io