Tim Rycroft joined the AHDB as CEO on 31 August 2021. He was formerly at the Food and Drink Federation (FDF) where he joined as Corporate Affairs Director in September 2015. In September 2018 he was promoted to Chief Operating Officer with responsibility for strategy and corporate affairs as well as overseeing the federation’s policy on diet & health and on competitiveness. Prior to FDF, Tim held senior corporate affairs roles with InterContinental Hotels Group plc (as Director of Communications, Europe); Diageo plc (as Corporate Relations Director, GB and then Corporate Relations Director, Global Duty Free) and Boots Healthcare International (as Head of Corporate Affairs). For three years Tim was a Special (political) Adviser in government, to the Minister without Portfolio and then to the Secretary of State for Health. Tim has also worked in corporate communications consultancy.
He has joined the AHDB at a time of significant change. As the AHDB chair, Nicholas Saphir has stated around Tim’s experience “In his previous commercial and FDF roles, his background makes him ideally equipped to lead the significant change that we have started to introduce to the organisation Tim will spearhead the ongoing programme of change within the AHDB”.
Tim stated at the time of his appointment: “It’s tremendously exciting to be asked to lead AHDB at this critical moment in its history. Nicholas Saphir and the team have set out a bold vision for change. Now this must be swiftly delivered so we can continue to play our vital role as a source of competitive advantage, underpinning a world class food and farming industry.”
We look to be one of the first media platforms to interview Tim live to find out more about his industry background to date, why the opportunity and positive challenges at the AHDB attracted to him and what we can all look to see from the positive development he and his colleagues are making both in the short and the long term.