To mark the episode 200 milestone, Oliver Banks has been reflecting on what the prior 199 episodes have revealed about the retail industry. He discovered that there have been a series of trends which have existed for years. And they continue to evolve. Learn about the 8 key mega trends or ever trends. Then we'll also think about why they continue to be a focus and consider what the next step is.

Listen to this episode to find out:

• What the 8 ever-trends are
• Why those trends have not yet been "completed"
• And how these theme might expand in the future.

Show notes at www.obandco.uk/200.