Welcome back to Systems with Laura, the space where we talk about building businesses, creative work, and lives that feel intentional, sustainable, and aligned with who we are becoming.
Today’s conversation is a very special one for me.
I’m joined by Vedrana Sruk, founder of Sociallure, a Croatia-based marketing agency helping entrepreneurs approach social media with clarity, strategy, and intention, so it works for them, not against them.
But before Sociallure, before client work, before personal branding and storytelling…
Vedrana was a student employee at Proprium.
In this episode, we reflect on that full-circle journey, from her early days learning systems and operations, to becoming a founder who now helps others show up online with confidence and purpose.
In this conversation, we explore:
- How Vedrana transitioned from employee to entrepreneur
- The systems she put in place when launching Sociallure
- What most creators misunderstand about content and social media
- How she transforms client stories into strategic, resonant content
- The tools and workflows she uses to manage clients, editing, scheduling, and deliverables
- What surprised her most about running a marketing agency
- How she built the confidence to show up publicly and build her personal brand
- The behind-the-scenes realities of content production and client expectations
Vedrana shares honest insights into what it really takes to build a creative agency that is both strategic and sustainable, where content, branding, and systems work together instead of creating overwhelm.
📱 Whether you’re a creator, a service-based founder, or someone who feels exhausted by social media, this episode offers a grounded look at how clarity, structure, and storytelling can completely change your online presence.
🔗 Connect with Vedrana Sruk & Sociallure
- Instagram: https://www.instagram.com/vedrana.sruk/
- Website: https://sociallureagency.com/
🤝 Episode Sponsor: Proprium Agency
We help service-based businesses replace chaos with clarity through smart tools, automation, and intentional system design.
Book a 15-minute discovery call:
👉 https://connect.proprium.agency/discovery-call
Join the Proprium Digital Network for founders and operators who want better systems, smarter workflows, and sustainable growth:
👉 https://proprium.agency/proprium-digital-network
🧠 Stay connected with Laura Plantak
- Website: https://www.lauraplantak.com
- Newsletter: https://lauraplantak.com/newsletter
- LinkedIn: Systems With Laura Podcast
💬 If this episode helped you rethink how you approach content, social media, or building a creative business, share it with someone who needs to hear that social media doesn’t have to feel overwhelming. And subscribe for more calm, honest conversations about building meaningful work through better systems.
