The one about Steve Jobs’s two words strategy, Facebook outages and the film Jaws – TG55 

00:00:00 Introduction  

Here are your hosts, Roger and Pascal.   

00:01:41 In the News  

A selection of announcements and news releases from the world of marketing and technology that caught our attention. 

00:10:24 Content Spotlights  

ROGER: Steve Jobs Stole His Best Idea Ever From Nike's Brilliant 2-Word Marketing Strategy: Aspirational brands talk about people, not products by Jason Aten, Inc. https://www.inc.com/jason-aten/steve-jobs-stole-his-best-idea-ever-from-nikes-brilliant-2-word-marketing-strategy.html 

PASCAL: Facebook not working will be a case study for social media managers in how to maximize Brand Twitter by Jeff Beer for fastcompany.com https://www.fastcompany.com/90683100/facebook-not-working-will-be-a-case-study-for-social-media-managers-in-how-to-maximize-brand-twitter 

00:21:41 Marketing Tech and Apps   

ROGER: It’s all about writing: 

Werdsmith: https://werdsmith.com/ 

Writing Space: https://apps.apple.com/us/app/writing-space/id1532954998 

PASCAL: It’s all about bringing new life to your photos and videos 

CapCut Video & Photo Editor – animated your photos with music, 3D rendering and much more: 

For Android https://play.google.com/store/apps/details?id=com.lemon.lvoverseas&hl=en&gl=US 

For iPhones https://apps.apple.com/us/app/capcut-video-editor/id1500855883 

InstaQuote Editor - Create great looking online Quotes for your website and social media marketing: 

For Android https://play.google.com/store/apps/details?id=com.pic.instagram.instaquotus&hl=en&gl=US 

For iPhones https://apps.apple.com/us/app/instaquote-photos/id887236773 

00:29:42 This Week in History  

This week – we present a special focus on Clive Sinclair and his amazing inventions which shaped the modern world.  

00:34:14 Creator Shout Outs  

ROGER: Jo Miller, Andrew Wibberley and Katie Crook-Davies for the IP Awareness Week: https://iptf.co.uk/about/who-we-are/ 

PASCAL: David Dunn, CEO of Sunderland Software City, Chair of UK Tech Cluster, launched a shout out series on LinkedIn to highlight digital tech companies in the #northeast 

https://www.linkedin.com/posts/ddunn1_dontyne-job-description-activity-6849778729510678529-XZGq 

00:38:43 Film Marketing  

Jaws 1975 

When a killer shark unleashes chaos on beach community off Long Island, it's up to a local sheriff, a marine biologist, and an old seafarer to hunt the beast down. 

Director: Steven Spielberg 

Writers: Peter Benchley(screenplay) Carl Gottlieb(screenplay) 

Stars: Roy Scheider Robert Shaw Richard Dreyfuss 

A masterclass in suspense, story-telling and characterisation, Jaws still mesmerizes audiences nearly 50 years after its release and launched the career of Steven Spielberg into orbit. 

The marketing was a masterclass too, involving a simple but iconic poster, a book tie in and media/PR tour plus a series of TV slots. 

About Two Geeks and A Marketing Podcast    

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  

Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.   

Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.  

Every week we'll bring you the following segments.  

• In the News.  
• Content Spotlight  
• Marketing Tech and Apps  
• This Week in History  
• Creator Shout Outs  
• Film Marketing  

Please subscribe and leave comments and suggestions in the usual places.  

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  

Pascal Fintoni: https://pascalfintoni.com/  

Roger Edwards: https://rogeredwards.co.uk/services/