Empathy Marketing Strategy - The Best Way to Connect With Your Audience
#130: Are you struggling to convert leads on your website or attract the right clients in the first place?
It seems simple enough, write on your website what problem you solve and how you solve it. Make it look nice and elegant and the customers should be flowing in, right? However as our guest today explains in this episode, we often forget that we also need to reframe it from the customer's point of view. How would they describe their problem, ergo, what are they searching for on the internet when trying to solve their problem?
Robby Fowler is a branding and marketing strategist who specializes in helping personal brands create proﬁtable websites from the ground up. With a background in design and communication, he started his own personal brand in 2001. Robby’s work stretches across a range of clients and customers. From large corporate client work, to non-proﬁts…from SMBs to entrepreneurs and personal-brands—he’s plied his skills and honed his craft. Nowadays you’ll ﬁnd him helping personal brands clear the fog of marketing, branding, and business strategy shrouding proﬁtable websites. His knack for clarity and simpliﬁcation helps ideas stick and brings transformation—both for leaders and their businesses. He regularly shares his insights on his podcast, Brand ED.
So as you can see, he knows his stuff! In this episode, we delve into his background of music and working in the ministry, to working with startups in the early 2000s and building his own personal brand when such terms didn't even exist yet.
This episode is jam-packed full of great ideas, so let's get to it!
Learn How You Can Have a Profitable Website...
[03:01] Robby details his journey and how his background gave him all the tools he needs to successfully run his company
[6:11] Why you shouldn't feel pressured that you don't have that "perfect" background when starting a business
[12:12] Life-giving brand - what is it?
[18:11] Why websites from personal brands don't or often have trouble turning a profit
[27:38] 7Ps that will help you set up the perfect framework to write your website around
[34:59] Should you list your price on your website?