What’s the latest in the demand gen world? The way that B2B marketers talk about demand gen often misses the boat and leaves people scratching their heads when low sales figures come through.
Jason Widup, VP of Marketing, and Mark Huber, Head of Brand & Product Marketing at Metadata, break down what marketers should be doing for demand gen, how it’s changed over the years, and which bad habits we could all do with throwing out.
The top demand gen tactics for 2022
What sales teams need to stop doing in demand gen
Why you should sell how people want to be sold to
Listen to the full session to learn more about creating a demand gen strategy fit for 2022 – and not one that belongs in the Dark Ages.
0:00 – 0:41 Introduction
0:41 – 2:23 How many B2B marketers talk about demand generation
2:24 – 4:07 Why demand gen is about more than just paid ads
4:08 – 7:43 Why you shouldn’t assume that everyone’s ready to buy
7:43 – 9:03 The five stages of customer awareness
9:04 – 16:05 Outdated demand gen tactics we should leave behind
16:06 – 18:43 The future of demand gen
18:43 – 20:16 Why signing up for a demo is about validating the customer’s research now
20:16 – 25:22 How to start demand gen and create an experience that buyers want
25:22 – 33:58 Metadata’s approach to demand gen in 2022
33:58 – 35:59 Jason and Mark’s favorite tactics in demand gen
36:00 – 38:28 Top predictions for the world of demand gen in 2022