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Using the iPhone to Shoot High Quality Video with Jules Watkins
Episode 229th August 2023 • The Online Hustle with Jake Hower • Jake Hower
00:00:00 00:32:28

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Full show notes can be found at https://jakehower.com/using-the-iphone-to-shoot-high-quality-video-with-jules-watkins/

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Jake Hower:

Hello podcast listener, welcome to episode number two, I'm

Jake Hower:

Jake Hower and you're listening to the Multimedia Marketing Show.

Jake Hower:

I'm glad to be back.

Jake Hower:

I'm really excited with our guests today.

Jake Hower:

I'll get to that in just a second, but first I want to just

Jake Hower:

touch on a couple of things.

Jake Hower:

Number one is I'd love you to the iTunes store if you're

Jake Hower:

listening to this on your iPhone.

Jake Hower:

Phone.

Jake Hower:

You'll be very interested in the interview guest today, but yeah, head across to

Jake Hower:

the store quickly leave some comments.

Jake Hower:

I'd love to hear your feedback.

Jake Hower:

And I will be reading out some of the feedback in future episodes.

Jake Hower:

Okay.

Jake Hower:

Let's get straight into this week's interview.

Jake Hower:

My guest today is Jules Watkins, who is the creator of iPhone video hero,

Jake Hower:

which is a an online video course.

Jake Hower:

It's in my opinion, in the.

Jake Hower:

Best video course of 2012.

Jake Hower:

He's doing some amazing things.

Jake Hower:

We're shooting some incredibly high high quality videos with just the iPhone.

Jake Hower:

So forget about DSLRs forget about the high tech gear and the high price gear.

Jake Hower:

If you've got an iPhone, you can produce awesome quality videos.

Jake Hower:

And today we're going to go into how you can do that with JOOL.

Jake Hower:

Without further ado, let's get stuck in.

Jake Hower:

Welcome Jules.

Jules Watkins:

Yeah.

Jules Watkins:

Hi Jake.

Jules Watkins:

How's it going in Australia today?

Jake Hower:

Really good.

Jake Hower:

Thank you.

Jake Hower:

It's a 9 p.

Jake Hower:

m.

Jake Hower:

and I'm sitting in the closet recording this with

Jules Watkins:

you.

Jules Watkins:

Whatever takes your fancy.

Jules Watkins:

It's it's 10 p.

Jules Watkins:

m.

Jules Watkins:

here in London, so yeah, great to connect with you anyway.

Jake Hower:

Yeah, absolutely.

Jake Hower:

I really appreciate you coming on the call today.

Jake Hower:

Okay.

Jake Hower:

Today, I'd like to discuss a few things with you Jules.

Jake Hower:

First, I think it'd be worthwhile for you to just touch on your

Jake Hower:

background, explain a little bit to the listeners how you got to where

Jake Hower:

you are now and then introduce this particular product, iPhone Video Hero.

Jake Hower:

And then we might go through a few of the steps and techniques our

Jake Hower:

listeners can implement themselves to improve their own web video.

Jules Watkins:

Yeah, sure.

Jules Watkins:

I'll give you the...

Jules Watkins:

The short story really was that about 11 years ago, I got a

Jules Watkins:

break into working in television.

Jules Watkins:

I was previous to that.

Jules Watkins:

I was a photographer.

Jules Watkins:

I was also a journalist as well, but I managed to get this break

Jules Watkins:

into TV, which was fantastic for me.

Jules Watkins:

And I managed to work my way up working in television for big channels here in

Jules Watkins:

the UK, like for BBC, Channel 4, for MTV.

Jules Watkins:

And I worked my way up to become a producer, director,

Jules Watkins:

who also was a shooter.

Jules Watkins:

That means that I had to be very multi skilled, produce shows, deal

Jules Watkins:

with all the talent, the experts, the contestants, script writing, directing,

Jules Watkins:

camera crews, and often self shooting.

Jules Watkins:

TV shows myself.

Jules Watkins:

And then I would sit in an edit suite with an editor for six,

Jules Watkins:

seven weeks editing these shows.

Jules Watkins:

So work my way up in TV and it was all fantastic.

Jules Watkins:

Amazing experience, but I started about two years ago, starting to

Jules Watkins:

take a big interest and looking at online and seeing people who were

Jules Watkins:

starting to create their own content.

Jules Watkins:

And actually owning it.

Jules Watkins:

One thing I never did in TV was own any of the shows that I created.

Jules Watkins:

So in essence, I was creating wealth for other people, but I started

Jules Watkins:

seeing people with their own video shows, creating video episodes,

Jules Watkins:

whatever kind of video it might be.

Jules Watkins:

And thinking that's really interesting to actually have ownership and to be able

Jules Watkins:

to do what you want to do without having.

Jules Watkins:

About five executive producers breathing down your neck, telling you what to do.

Jules Watkins:

So I got interested in that and started experimenting with online video

Jules Watkins:

and it found it really fascinating.

Jules Watkins:

And I was looking for a way really to transfer my skills into the online world.

Jules Watkins:

And it was a really natural fit that I discovered that there

Jules Watkins:

was a lot of people out there.

Jules Watkins:

In business entrepreneurs, small business owners, bloggers who wanted

Jules Watkins:

to really learn video skills that I had built up over a lot of years.

Jules Watkins:

So I decided to actually start teaching my video skills to other

Jules Watkins:

people and cut a long story short.

Jules Watkins:

I'm a big passionate eye iPhone and it just seems.

Jules Watkins:

That was the one camera that everybody seemed to own.

Jules Watkins:

Almost everybody, I think they've sold around about 250 million

Jules Watkins:

iPhone, something like that.

Jules Watkins:

And it was the one camera that was a amazing tool that

Jules Watkins:

a lot of entrepreneurs own.

Jules Watkins:

So I thought what better than actually.

Jules Watkins:

Teach people to use the camera that you already own.

Jules Watkins:

And that's how I gave birth to my program, which is called, as

Jules Watkins:

you mentioned, iPhone Video Hero.

Jake Hower:

That's fantastic.

Jake Hower:

I know it's certainly a very interesting niche to get into.

Jake Hower:

Particularly given that I guess one of the biggest barriers to entry

Jake Hower:

for many people is technology.

Jake Hower:

And so not having to go out.

Jake Hower:

And invest in a whole heap of expensive video equipment removes

Jake Hower:

one of those barriers for people.

Jake Hower:

I, yeah, from my perspective, learning to shoot with something

Jake Hower:

like a camera is a fantastic concept.

Jake Hower:

And I guess the iPhone is probably the first camera or the first phone that

Jake Hower:

we've seen, which is produced a quality, which has allowed us to actually do this.

Jules Watkins:

Yeah, absolutely.

Jules Watkins:

One thing I would say is that, when you're buying camera equipment and budgeting,

Jules Watkins:

you've got to think about the entire kits.

Jules Watkins:

It's not just about the camera.

Jules Watkins:

Some people will put all their money into a sort of 500, 600 camcorder and have

Jules Watkins:

none left or not invest any more in any of the other accessories and other kind of

Jules Watkins:

things that you need to do to make, need to own to make good videos because video

Jules Watkins:

is not just about The camera, it's about, audio and lighting and as well as sort

Jules Watkins:

of knowledge about how to create videos.

Jules Watkins:

So in a way, the fact that people already own this device means that

Jules Watkins:

they can then, if they're going to invest a bit more, can maybe pick up

Jules Watkins:

a microphone or some lights and create a really low cost overall total kit.

Jules Watkins:

That means that you can really up the quality of your videos.

Jules Watkins:

And at the end of the day, the iPhone is a high definition camera.

Jules Watkins:

And, as long as you use it within its limitations, you can create videos

Jules Watkins:

on a par with some of these sort of a 900 to one and a half thousand

Jules Watkins:

dollar DSLR cameras, for example.

Jake Hower:

Sure.

Jake Hower:

No problems.

Jake Hower:

That's fantastic.

Jake Hower:

Let's let's move into the product a little bit.

Jake Hower:

And I'd love for you To give us a little bit of an overview, A, of

Jake Hower:

of, what actually led the end of the day to you creating this product

Jake Hower:

and B, maybe a little bit about what you've put into it as well.

Jules Watkins:

Yeah, sure.

Jules Watkins:

For me, it's just all about leveraging my time, which again, if you're listening

Jules Watkins:

to this and you're interested in using video to answer people's questions that

Jules Watkins:

you keep on being asked all the time.

Jules Watkins:

So video is great because I describe it as your virtual workforce.

Jules Watkins:

You're like sending out your little workers out onto the internet

Jules Watkins:

and it's working for you, talking about your products, your services,

Jules Watkins:

bringing people back to your website.

Jules Watkins:

I wanted to leverage my time.

Jules Watkins:

I didn't want to just go from working crazy hours on in TV.

Jules Watkins:

to working crazy hours, producing videos for other people.

Jules Watkins:

Because, that would be pretty much similar to, how it was before.

Jules Watkins:

So what I wanted to do is leverage my time, create a training

Jules Watkins:

product that people go into wherever they are in the world.

Jules Watkins:

And I've got people from Australia, New Zealand, Japan, all the way

Jules Watkins:

through to Los Angeles, going into my product every day and learning.

Jules Watkins:

So I could basically leverage my time better.

Jules Watkins:

The reason I chose the iPhone, again, if you're creating any kind of product or

Jules Watkins:

service, you just got to really go and find your audience, find out where they

Jules Watkins:

are and see what they're talking about.

Jules Watkins:

And I spent quite a bit of time going into forums and groups and really getting into

Jules Watkins:

that community and in my particular niche, which is business owners and entrepreneurs

Jules Watkins:

and seeing what were they talking about when it came to creating videos.

Jules Watkins:

And I would go in and be very helpful as well and learn from them.

Jules Watkins:

And that just helped me.

Jules Watkins:

My, my niche and made me realize that people were discussing about

Jules Watkins:

their iPhones and their iPads in the context of making videos.

Jules Watkins:

So that gave me the clues and I had to go and create the product and

Jules Watkins:

I wanted to make it really good.

Jules Watkins:

And again, when you're creating a video product, I treated it like a TV show.

Jules Watkins:

Really?

Jules Watkins:

When I made TV shows, I would have, tight deadlines.

Jules Watkins:

And, with TV, if you miss a deadline, then you end up with

Jules Watkins:

a black screen, no TV show.

Jules Watkins:

And that's obviously not acceptable.

Jules Watkins:

So I'm quite good at working to deadlines.

Jules Watkins:

So I set a deadline.

Jules Watkins:

I figured, what would help people get from A to B and how could I

Jules Watkins:

make it engaging and not just lazy?

Jules Watkins:

There's quite a lot of lazy products, which are just all screen capture or

Jules Watkins:

all about the owner of the product sitting at their desk talking to you.

Jules Watkins:

Whereas I wanted to get out and about.

Jules Watkins:

Film real situations meet entrepreneurs and show them how to use their iPhone.

Jules Watkins:

So I made it quite engaging and I wanted to cover to just the second part of

Jules Watkins:

your question there really is to cover the main aspects, for example, the

Jules Watkins:

basic, how to really control your phone.

Jules Watkins:

Now you might think it's so simple.

Jules Watkins:

You open up the app and you hit a button, but in fact, there's a lot more controls

Jules Watkins:

that you can actually use, particularly.

Jules Watkins:

If you add in apps and things so controls, I wanted to go deep into all the various

Jules Watkins:

cool apps that you can get for the iPhone and that's what distinguishes

Jules Watkins:

it from so many other cameras like your regular camcorder is that you've got

Jules Watkins:

all these developers making really deep.

Jules Watkins:

Cool apps that will help you make more professional videos.

Jules Watkins:

So I go into that in great detail audio solutions, lighting solutions,

Jules Watkins:

some strategy, some training about how to be better on camera.

Jules Watkins:

A lot of people are frightened of getting on camera.

Jules Watkins:

Also how to basically infuse your videos with a bit more energy, a bit more.

Jules Watkins:

Entertainment value, because I think that, video isn't that new anymore.

Jules Watkins:

People are making videos, but it's really now about making better videos and making

Jules Watkins:

your videos much more engaging compared to what your competitors might be doing.

Jules Watkins:

That's

Jake Hower:

that's a fantastic overview and it gives it.

Jake Hower:

A good indication of what's in the product.

Jake Hower:

I've had a, I've had a look through it myself.

Jake Hower:

I must confess I'm not an iPhone owner.

Jake Hower:

I'm a, I'm an Android devotee, but I picked it up a lot, particularly

Jake Hower:

around some of the the composition information and just the basic

Jake Hower:

setup of how you're framing shots and with your lighting and stuff.

Jake Hower:

So there's a lot you'll get out of the actual product

Jules Watkins:

itself.

Jules Watkins:

Oh, yes.

Jules Watkins:

Basically, I think that getting these core video skills is just becoming

Jules Watkins:

a key part of doing online business.

Jules Watkins:

In the past, you think about word processing and maybe more recently

Jules Watkins:

how to set up a wordpress blog and, basically create pages and content.

Jules Watkins:

But now I think, video skills is becoming part and parcel of being online.

Jules Watkins:

I'm basically taking you through inside this training program,

Jules Watkins:

some basic video skills and some more intermediate skills as well.

Jules Watkins:

And just really getting you in a new mindset.

Jules Watkins:

Cause I've spent a lot of time getting my head around how to make content

Jules Watkins:

quickly and make it engaging in TV.

Jules Watkins:

There's no room for bad content or for dull content.

Jules Watkins:

Anything that is made that doesn't work gets immediately.

Jules Watkins:

So my, my idea was trying to get people thinking a little bit differently

Jules Watkins:

about the way they make videos and also doing videos with their iPhone.

Jules Watkins:

And when you show them to somebody online, they're going to say,

Jules Watkins:

wow, who did you pay to make that?

Jules Watkins:

How much did you spend on that video videos that people can

Jules Watkins:

actually believe that they were.

Jules Watkins:

They can't believe that they were actually shot with an iPhone.

Jake Hower:

Yeah that's exactly right.

Jake Hower:

Now that's a fantastic segue for for my next question, which is around

Jake Hower:

I guess what best types of videos can you shoot with the iPhone?

Jules Watkins:

Yes, definitely.

Jules Watkins:

Good point.

Jules Watkins:

Because I don't think I was mentioned right at the top.

Jules Watkins:

The iPhone is great.

Jules Watkins:

You need to understand its limitations as well.

Jules Watkins:

So what I don't recommend, for example, is trying to shoot like a football

Jules Watkins:

match or, say, let's imagine that your company has a football team, right?

Jules Watkins:

Don't try and shoot an amazing football video.

Jules Watkins:

I'm standing on the touch line with you with your iPhone.

Jules Watkins:

For that kind of video, you need A long zoom lens, the same if you're doing a

Jules Watkins:

conference and you want to shoot the speaker up on stage and you want to get

Jules Watkins:

nice close up shots of the audience.

Jules Watkins:

Those are not ideal, but the way you need to use your iPhone is in these ways.

Jules Watkins:

Firstly, it's great for your kind of home studio type video where you're in a very

Jules Watkins:

controlled environment where you can get a tripod mount and put it on a tripod.

Jules Watkins:

Basic lighting.

Jules Watkins:

And because as I mentioned, the quality is excellent.

Jules Watkins:

If you use your phone you can create some really high quality

Jules Watkins:

looking small studio type videos.

Jules Watkins:

So that will be one type.

Jules Watkins:

The other type, the social videos that don't have to be particularly Amazing.

Jules Watkins:

They have to be good content, but they're videos where you happen to,

Jules Watkins:

for example, stumble upon things.

Jules Watkins:

So say you're going to a lot of meetups, for example, or conferences, and you

Jules Watkins:

meet people who are in your peer group, people that you look up to, or even

Jules Watkins:

clients where you can do these really.

Jules Watkins:

Nice interviews, quick interviews with them.

Jules Watkins:

You can basically pull them aside and say, is it okay if we do a

Jules Watkins:

five minute interview, find a quiet spot and shoot an interview?

Jules Watkins:

It could be a content interview.

Jules Watkins:

It could be a testimonial, those kind of videos, particularly the content

Jules Watkins:

interviews work great on social media, on Facebook and things like that.

Jules Watkins:

People will stop.

Jules Watkins:

Watch a video on Facebook way beyond, just seeing a still image.

Jules Watkins:

They'll actually be a lot more engaged with the video.

Jules Watkins:

So those social videos.

Jules Watkins:

Also, the other one I quite like is what I call slice of life videos.

Jules Watkins:

That means open up the curtains a bit of your own life.

Jules Watkins:

And what are you about?

Jules Watkins:

So what do you stand for and what does your business stand for?

Jules Watkins:

And that, maybe you've got a hobby, a very visual hobby.

Jules Watkins:

Your business, you might think is not very visual.

Jules Watkins:

Not easy to cover on video, but if you've got a hobby, for example,

Jules Watkins:

I know people that do one business owner does a lot of bungee jumping.

Jules Watkins:

That's his hobby or another one does a lot of sailing.

Jules Watkins:

We'll try and bring that into your business message and show,

Jules Watkins:

what kind of person you are, how.

Jules Watkins:

You are and you can talk about your business in different

Jules Watkins:

locations, not just in your office.

Jules Watkins:

So you can get out on location and use that message, use the metaphor of the

Jules Watkins:

sailing or the bungee jumping and apply that to something you want to talk about.

Jules Watkins:

Related to your business and the fact that your iPhone is portable, it's the

Jules Watkins:

camera that you always have with you.

Jules Watkins:

That means you can leverage that at any time to create these really

Jules Watkins:

much personal engaging videos.

Jake Hower:

Yeah that's fantastic.

Jake Hower:

And that's absolutely spot on.

Jake Hower:

I know from the limited amount of video stuff that we've done since

Jake Hower:

initiating our video news updates with our audience, we found that The

Jake Hower:

engagement with us has increased tenfold and people don't expect 100% polish.

Jake Hower:

What they're looking for is a human connection.

Jake Hower:

And that's, the beauty of video.

Jake Hower:

It's the closest thing to having a one on one conversation with somebody.

Jules Watkins:

Absolutely.

Jules Watkins:

And I've got a direct example of this.

Jules Watkins:

Only recently, I was trying to contact the CEO of a big American company.

Jules Watkins:

I won't name names right here, but I basically was trying to figure

Jules Watkins:

out how could I contact them?

Jules Watkins:

And I went through the usual channel, which is, the contact

Jules Watkins:

us link on the website.

Jules Watkins:

Went through there, took me ages to get any kind of reply back.

Jules Watkins:

When I did, I got into, an email conversation with somebody working there

Jules Watkins:

and it just wasn't going the way I wanted to and I just thought I was basically hit

Jules Watkins:

a brick wall so what I did was I thought I'm going to go direct so I recorded a

Jules Watkins:

video I got on camera I recorded a video for the CEO explaining who I was what

Jules Watkins:

I've got to offer why I think I would be good for them they would be good for me

Jules Watkins:

and got on video I put it on YouTube and set it to unlisted meaning that nobody

Jules Watkins:

else could find it in search and I sent the CEO an email and the very important

Jules Watkins:

to put a good Subject line in your email.

Jules Watkins:

And I put simply from a fan in the UK, so it wasn't a kind of pitching email.

Jules Watkins:

It was just from a fan in the UK, which I thought would be quite intriguing.

Jules Watkins:

A little email in there saying I've made a video for you.

Jules Watkins:

It's unlisted, so it's only for you.

Jules Watkins:

Please check out my video.

Jules Watkins:

And a day later, I got an email directly back from the CEO saying love your video.

Jules Watkins:

Thanks for taking a fresh approach.

Jules Watkins:

I never see this kind of thing.

Jules Watkins:

Let's talk.

Jules Watkins:

And that basically started a direct response.

Jules Watkins:

Email correspondence with the CEO.

Jules Watkins:

So that's one example of what you're talking about there.

Jake Hower:

That's fantastic.

Jake Hower:

It wasn't it wasn't Tim cook at Apple, was it?

Jake Hower:

You were trying to get the inside word on the next iPhone release.

Jules Watkins:

That would be a great idea.

Jules Watkins:

No, it wasn't Tim Cook or it wasn't the it wasn't Mike Zuckerberg like

Jules Watkins:

that, but it was somebody pretty big.

Jules Watkins:

So yeah, no, that's just one example of what you're talking about there.

Jake Hower:

Yeah it's great.

Jake Hower:

It's it's, it just opens up the, I guess the line of communication to people and it

Jake Hower:

just, it really, I guess it gets people's guard down because they just know who

Jake Hower:

you are or they can connect with you at

Jules Watkins:

a deeper level.

Jules Watkins:

Yeah they can just see, they can just look, they can just see how you're coming

Jules Watkins:

over, how passionate you are because in an email, it just, everything looks the

Jules Watkins:

same, really, when they people see you and they see a little bit of, your background,

Jules Watkins:

where you happen to be and just everything about it makes you feel like you're

Jules Watkins:

talking to people and I've had the same when I've, as my products become quite

Jules Watkins:

famous, I've not myself personally, but my product, people tend to notice it and

Jules Watkins:

they stay, watch your video and things.

Jules Watkins:

And I've been to meetups here in London where People have come over to me

Jules Watkins:

and said, I know you from somewhere.

Jules Watkins:

Don't I?

Jules Watkins:

Or they spot you and they'll come up and say I've seen you on video.

Jules Watkins:

Let's talk.

Jules Watkins:

And it opens up this immediate dialogue.

Jules Watkins:

Whereas if you go unknown into a meetup, it's quite daunting.

Jules Watkins:

You don't, nobody knows.

Jules Watkins:

You don't know who to talk to first, but sometimes if you regulate with

Jules Watkins:

your videos, people will start to recognize you in your niche.

Jules Watkins:

And that just opens up these conversations in real world meetings as well.

Jake Hower:

Yeah, absolutely.

Jake Hower:

Who needs broadcast TV these days?

Jake Hower:

All right.

Jake Hower:

I'd like to pull it back a little bit.

Jake Hower:

We got a little bit off topic there, but let's go back.

Jake Hower:

So we've just touched on some of the best uses of video.

Jake Hower:

What are some some of the uses which aren't really suitable for

Jules Watkins:

the iPhone?

Jules Watkins:

Apart from the one I mentioned, which was shooting football, trying to, shoot

Jules Watkins:

zoom, zoom shots of football matches close up and that kind of stuff.

Jules Watkins:

That would be the one.

Jules Watkins:

I think there's not too many I think of really.

Jules Watkins:

I think it's, if you're doing real kind of documentary style

Jules Watkins:

filming, it's a bit of a challenge.

Jules Watkins:

You can do it though.

Jules Watkins:

There are actually in fact, journalists who are using iPhones

Jules Watkins:

for big American news organizations.

Jules Watkins:

They're using them.

Jules Watkins:

To actually capture news that actually gets broadcast on TV.

Jules Watkins:

But I think if you're trying to shoot more of a documentary style, which you

Jules Watkins:

might want to do for business as well it's quite hard sometimes just to be

Jules Watkins:

able to vary the shots by zooming a lot.

Jules Watkins:

And, if I was shooting a documentary, I'd be constantly shifting the zoom on, on

Jules Watkins:

a bigger camera to get like a face shot and then a wide shot and then a mid shot.

Jules Watkins:

So I think that can be challenging, but on the other hand, I think if you move.

Jules Watkins:

What I say is my tip is a zoom with your body, zoom with your

Jules Watkins:

feet, zoom with your feet.

Jules Watkins:

That means.

Jules Watkins:

In and out and move around the action getting close.

Jules Watkins:

Don't hang back and try and move in so it can be done It's just a little bit more

Jules Watkins:

a bit more challenging other than that though I think it's much better to shoot

Jules Watkins:

regular videos on your iphone that only Shoot one video on your proper camera

Jules Watkins:

or some people I know that I deal with they I say to them You know, you're going

Jules Watkins:

to get a video And they'll say, yeah, we're planning our video for next March.

Jules Watkins:

That's going to be our video.

Jules Watkins:

It's going to cost us about 10 grand.

Jules Watkins:

And I'm saying, that's great, that's not till next March.

Jules Watkins:

What are you going to do about video now?

Jules Watkins:

Because this is a revolution going on right now, and you're going to get left

Jules Watkins:

behind and you're better off making little shorter, easy to make videos now than

Jules Watkins:

just waiting and waiting to get your one.

Jules Watkins:

Big, huge video.

Jules Watkins:

And I'm not saying that having a great professional shot video is bad.

Jules Watkins:

Sometimes that can be ideal for a homepage or whatever that can work really well for

Jules Watkins:

you, but also have a, another approach as well to create more regular content.

Jules Watkins:

Okay.

Jules Watkins:

Absolutely.

Jake Hower:

All right.

Jake Hower:

I think we've convinced the listener that they need to go out and shoot some video.

Jake Hower:

So we've got we've already got the iPhone.

Jake Hower:

What other tools do we need to allow us to shoot good quality

Jules Watkins:

video?

Jules Watkins:

Getting your brain in gear that you're the way how you plan your shoot and what

Jules Watkins:

you, how you visualize what you shoot.

Jules Watkins:

That's the first thing that comes before anything.

Jules Watkins:

So developing some of those skills, very useful for whatever videos you're making.

Jules Watkins:

Secondly, in terms of, hardware and things like that, keeping the camera stable.

Jules Watkins:

So one mistake I see people make is they film things that don't

Jules Watkins:

need to be handheld, but they tend to hand, hand, hold it.

Jules Watkins:

For example, I've seen a fitness coach, one example, they're

Jules Watkins:

doing some kind of exercise.

Jules Watkins:

They're not moving around that much.

Jules Watkins:

They're in a frame.

Jules Watkins:

They're not moving out of frame.

Jules Watkins:

But they just hand their phone to somebody, like their

Jules Watkins:

boyfriend or whatever, their child, I don't know to hold it.

Jules Watkins:

And it's just wobbling around so much.

Jules Watkins:

It just makes you absolutely seasick when you watch it.

Jules Watkins:

And there's no reason why that phone shouldn't be on a tripod.

Jules Watkins:

There's a whole range of different cases you can get.

Jules Watkins:

I go into more about that in the training, but one example would be

Jules Watkins:

the glyph, G L I F, which you can look up on, on Google or in Amazon.

Jules Watkins:

And it's a low cost little case that the iPhone slides into, and that

Jules Watkins:

gives you a standard tripod thread.

Jules Watkins:

That means you can use it on pretty much any standard tripod.

Jules Watkins:

So that would be like a key equipment.

Jules Watkins:

Then you're going to start thinking about microphones and adapters.

Jules Watkins:

You can get an adapter that will enable you to plug in a lot of

Jules Watkins:

different microphones into your iPhone.

Jules Watkins:

That's again, a big advantage over some of the older pocket cameras

Jules Watkins:

that had no microphone input socket.

Jules Watkins:

So then you've got to decide which microphone.

Jules Watkins:

I won't go into that in too much detail, but you've got to think what

Jules Watkins:

kind of videos you're going to make.

Jules Watkins:

Are you making static videos?

Jules Watkins:

Are you going to be moving around in your videos?

Jules Watkins:

What kind of conditions are they going to be outside when you shoot videos?

Jules Watkins:

Is it going to be windy conditions, that kind of stuff.

Jules Watkins:

So getting a microphone and you can start off low cost, 25 at

Jules Watkins:

one end for a microphone upwards.

Jules Watkins:

So that's, that would be another handy accessory.

Jules Watkins:

Then as you get more into it, you're going to think about lighting.

Jules Watkins:

And what's amazing now for me is that the cost of lighting has tumbled.

Jules Watkins:

And when I was looking at lighting of say five, six years

Jules Watkins:

ago, I would be looking at.

Jules Watkins:

2, 000 at the lower end upwards to get two or three heads lighting kit minimum

Jules Watkins:

now on amazon Somewhere amazon you can find these softbox lighting kits.

Jules Watkins:

They use these daylight fluorescent bulbs You can pick up a three headed

Jules Watkins:

kit a kit with three lights It's in the region of 180, something like that, even

Jules Watkins:

a bit less, sometimes three headed kit and a three headed kit can give you a

Jules Watkins:

nice looking studio type environment.

Jules Watkins:

And also just using one light you're doing, if you're speaking to camera

Jules Watkins:

and you're sitting at your desk, just using one light can be very

Jules Watkins:

effective or doing an interview.

Jules Watkins:

So those would be the key bits of kit really.

Jules Watkins:

Oh, that's great.

Jake Hower:

It sounds like you don't need a lot at all to actually get out

Jake Hower:

there and actually start shooting.

Jake Hower:

So certainly, from my perspective, there's nothing holding you backless.

Jake Hower:

Now go out there and shoot some video.

Jules Watkins:

And improvise, I think getting a small, I

Jules Watkins:

think that case is about 20.

Jules Watkins:

Getting that and a small little mini tripod, you can shoot with that.

Jules Watkins:

And the other thing is, if you don't yet want to get into the microphones, if you

Jules Watkins:

happen to be wanting to film yourself.

Jules Watkins:

And you've got a laptop or a desktop and you already record

Jules Watkins:

audio for your training videos.

Jules Watkins:

You could actually use the microphone that you've already got.

Jules Watkins:

So you could basically record the audio using your desktop microphone,

Jules Watkins:

whatever you happen to be using.

Jules Watkins:

Record the audio onto that, onto your computer and shoot

Jules Watkins:

the video on your phone.

Jules Watkins:

And then you can you can, send those files off and get them matched up together.

Jules Watkins:

That would be one way of doing it if you're, if you want to start slowly.

Jules Watkins:

Yeah, that's a

Jake Hower:

great tip.

Jake Hower:

So obviously the the microphone the embedded microphone on the iPhone is not

Jake Hower:

that good a quality I've heard, is that

Jules Watkins:

right?

Jules Watkins:

It's actually quite good compared to the older pocket cameras is actually

Jules Watkins:

better than a lot of them It's just that and it's actually fine if you get

Jules Watkins:

close to it And if you've got no other choice, then having it close make sure

Jules Watkins:

you choose a room That's not too echoey where the acoustics are quite good.

Jules Watkins:

And I advise people to dampen down their room So a TV trick would be you know

Jules Watkins:

using a blanket on the desk or in the window something to basically dampen

Jules Watkins:

down the echo that will help your videos but It's and it's also not bad if you're

Jules Watkins:

shooting kind of reality style where you're shooting things in action and you

Jules Watkins:

haven't got a microphone you're going to get pretty good results but there's

Jules Watkins:

nothing to be having a microphone up on your lapel collecting that audio because

Jules Watkins:

we just talked about this kind of one to one personal contact if your audio

Jules Watkins:

sounds rich if it sounds good that really creates that connection because you really

Jules Watkins:

feel like that person is talking to you.

Jules Watkins:

In the kind of way that your ear is used to hearing them as opposed to

Jules Watkins:

them sounding really distant or echoey.

Jules Watkins:

The answer is you can shoot without it, but I advise using

Jules Watkins:

a microphone wherever possible.

Jake Hower:

Yeah, absolutely.

Jake Hower:

One tip I've got for that.

Jake Hower:

If you're looking at getting something which is going to have multiple uses,

Jake Hower:

I've got something called the Zoom H1, which is a little personal recorder.

Jake Hower:

And generally what I'll do with my videos, I'll actually record directly

Jake Hower:

into this audio device and hold it just under the frame, hold it like a in my

Jake Hower:

hand and hold it just under the frame.

Jake Hower:

And it produces a really good quality sound.

Jake Hower:

In fact this podcast is using.

Jake Hower:

H1 right now.

Jake Hower:

The other good thing is that it has so many other uses.

Jake Hower:

So it's very portable and light.

Jake Hower:

You can travel with it, no problems at all.

Jake Hower:

You can use it as a USB microphone on your computer.

Jake Hower:

And you can also mount it atop of a tripod or a camera as well.

Jake Hower:

So you can use it almost like a shotgun mic.

Jules Watkins:

Yeah, that's a great tip.

Jules Watkins:

And another one is if you're.

Jules Watkins:

You are really stuck and you don't have a mic and you wanna just try something else.

Jules Watkins:

You could, if you happen to have a second I device, so maybe you've got

Jules Watkins:

another iPhone in the house or you've got an iPod or an iPad, you could

Jules Watkins:

actually capture the audio to that.

Jules Watkins:

So you could say you're trying to interview somebody and you you could

Jules Watkins:

actually, and you've got a friend with you who's doing the filming.

Jules Watkins:

You could hold your iPod and use that as the microphone.

Jules Watkins:

That's a really

Jake Hower:

great tip, and everybody has more than one eye device.

Jules Watkins:

Yeah, normally they do.

Jules Watkins:

So yeah, it's not about exactly right.

Jules Watkins:

This is all about using this equipment that you've got around you and

Jules Watkins:

coming up with some great results.

Jake Hower:

That's great.

Jake Hower:

I think I think that's probably where we're going on just about 30 minutes now.

Jake Hower:

So I appreciate that.

Jake Hower:

You've got some more appointments.

Jake Hower:

I don't want to take up too much of your time.

Jake Hower:

Let's wrap it up now.

Jake Hower:

So in summary do you have anything to add to what we've

Jules Watkins:

discussed?

Jules Watkins:

I would say, just to go back to what I was saying before the

Jules Watkins:

opportunity is really now because a lot of people are using video.

Jules Watkins:

They're basically carving up the land really and creating videos in

Jules Watkins:

their niche and using keyword and keywording to keyword their videos.

Jules Watkins:

So the opportunity is now to really carve a bit of territory out there

Jules Watkins:

for your particular business online.

Jules Watkins:

And that requires.

Jules Watkins:

Regular video content and coming up with a plan to create a video and setting

Jules Watkins:

yourself a deadline like I mentioned before that I used to have to do in TV

Jules Watkins:

work and the idea being, you're going to say let me see if I can make, for example

Jules Watkins:

one video a week for the next sort of six weeks and write that down and try and

Jules Watkins:

figure out your content, what you're going to do and, make your life easy as well.

Jules Watkins:

If you can record a batch of videos together then do that.

Jules Watkins:

In TV, we'd never record, particularly with studio shows, we'd

Jules Watkins:

never, record one show unless it happened to be a live kind of show.

Jules Watkins:

We'd never record one every week.

Jules Watkins:

We'd normally record a few in a day and the same goes with your videos.

Jules Watkins:

Come up with a plan and something that's going to work for you and then literally

Jules Watkins:

try and record a bunch of videos together and that makes it a lot easier for you

Jules Watkins:

and then use things like outsourcing to the burden of the editing side of things.

Jules Watkins:

And, you create the video, you shoot the video, and you can

Jules Watkins:

always let somebody else like your good self take care of that.

Jules Watkins:

The other end.

Jake Hower:

Yeah, that's exactly right.

Jake Hower:

One of the biggest the barriers that are, that I find many small

Jake Hower:

businesses have is that them.

Jake Hower:

The technology and the fact that it takes so long and it's such a

Jake Hower:

learning curve to actually learn to edit and then syndicate your content.

Jake Hower:

And that's where we've introduced video edits.com which we'll take your

Jake Hower:

unedited footage and do the rest for you.

Jake Hower:

So if you just give us the file we'll brand up your video.

Jake Hower:

We'll edit out any bits you don't want at a, an intro and an outro.

Jake Hower:

Get it up to your site and then syndicate it across to All the

Jake Hower:

different platforms that you need so we essentially make it easy for you

Jake Hower:

to just get out there and shoot video

Jules Watkins:

That's excellent.

Jules Watkins:

That's why learning the shooting skills is so useful because that's the one

Jules Watkins:

bit that the business owner needs to do because they're in their location.

Jules Watkins:

They can shoot it.

Jules Watkins:

They know their business very well.

Jules Watkins:

That's the one skill to develop and then absolutely if time's limited, which it

Jules Watkins:

normally is, then definitely outsourcing that side of it is a great idea.

Jake Hower:

Excellent.

Jake Hower:

Thanks, Jules.

Jake Hower:

Okay.

Jake Hower:

Listeners.

Jake Hower:

I hope you've enjoyed the interview so far.

Jake Hower:

I've got a special offer to make for iPhone video hero.

Jake Hower:

If you go ahead and purchase iPhone video hero through our websites,

Jake Hower:

that's multimedia marketing show.

Jake Hower:

com forward slash.

Jake Hower:

iPhone so that'll take you through to the show notes.

Jake Hower:

You'll be able to then click through the links to the iPhone video hero course.

Jake Hower:

If you make a purchase, what we will do is get you to send an email to

Jake Hower:

support at multimedia marketing show.

Jake Hower:

Dot com and just with your receipt details we will then provide you

Jake Hower:

with a 20% discount on any package that you order through video edits.

Jake Hower:

com, which is our done for you video editing service.

Jake Hower:

So that essentially will mean that you're going to be receiving.

Jake Hower:

iPhone video hero for free.

Jake Hower:

I hope you take advantage of that offer.

Jake Hower:

I can tell you now that I can guarantee you're going to get a return on your

Jake Hower:

investment in iPhone video hero.

Jake Hower:

It's such a sensational product on its own.

Jake Hower:

But when you combine that with a 20% discount with any of our packages over

Jake Hower:

at video edits you're onto a sure winner.

Jake Hower:

Okay, Jules where can people go to to find out a little bit more about you?

Jake Hower:

Do you have any product that people might be able to find a

Jake Hower:

little bit more about what you do?

Jules Watkins:

I've got a blog.

Jules Watkins:

It's fairly new.

Jules Watkins:

Actually.

Jules Watkins:

I'm, I did things in backwards.

Jules Watkins:

Really.

Jules Watkins:

A lot of people say, create a fantastic blog and then create products.

Jules Watkins:

I did it the other way around.

Jules Watkins:

So I did the product first, but I do have a blog.

Jules Watkins:

That's video hero.

Jules Watkins:

com so simply video hero.

Jules Watkins:

com and I'm planning to do a lot more blogging and giving a few more

Jules Watkins:

techniques and strategies about video marketing and video skills.

Jules Watkins:

So that's the best place to connect with me and get some

Jules Watkins:

regular new content as well.

Jules Watkins:

Sure.

Jules Watkins:

Fantastic.

Jake Hower:

And I believe you've also got a, got an ebook out at the moment.

Jake Hower:

What's included in this ebook?

Jules Watkins:

Yes, that's another option.

Jules Watkins:

If you want to just see a few more of the things that I've talked about

Jules Watkins:

today and get a little bit more background to why I think your iPhone

Jules Watkins:

is a very powerful device video, then definitely I've got an ebook.

Jules Watkins:

You can go and find that if you go to iPhone video hero.

Jules Watkins:

com iPhone video hero.

Jules Watkins:

com slash M stands for missing manual.

Jules Watkins:

It's the iPhone video marketing, the missing manual iPhone video hero.

Jules Watkins:

com.

Jake Hower:

Fantastic.

Jake Hower:

We'll put links to all the websites we've discussed in the show notes below.

Jules Watkins:

Excellent.

Jake Hower:

All right, Jules, thanks very much for coming on.

Jake Hower:

I have one more favor to ask of you, if you don't mind for any of our

Jake Hower:

listeners out there who have any questions, do you mind popping back

Jake Hower:

to visit our site every now and then just to check out the comments below?

Jules Watkins:

Absolutely.

Jules Watkins:

That would be a pleasure.

Jules Watkins:

Definitely.

Jake Hower:

All right.

Jake Hower:

Fantastic.

Jake Hower:

So listener, if you've got any questions at all that you want to shoot at Jules

Jake Hower:

just to use the comments below the show notes and I'll ensure that Jules is

Jake Hower:

notified of those and he'll he'll come across and answer any questions you have.

Jake Hower:

Okay.

Jake Hower:

Jules, thanks very much for coming on the call.

Jake Hower:

I really appreciate you taking the time today and I look forward to hopefully

Jake Hower:

speaking with you again shortly.

Jake Hower:

Yeah.

Jake Hower:

Cheers,

Jules Watkins:

Jake.

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