Full show notes can be found at https://jakehower.com/using-the-iphone-to-shoot-high-quality-video-with-jules-watkins/
Hello podcast listener, welcome to episode number two, I'm
Jake Hower:Jake Hower and you're listening to the Multimedia Marketing Show.
Jake Hower:I'm glad to be back.
Jake Hower:I'm really excited with our guests today.
Jake Hower:I'll get to that in just a second, but first I want to just
Jake Hower:touch on a couple of things.
Jake Hower:Number one is I'd love you to the iTunes store if you're
Jake Hower:listening to this on your iPhone.
Jake Hower:Phone.
Jake Hower:You'll be very interested in the interview guest today, but yeah, head across to
Jake Hower:the store quickly leave some comments.
Jake Hower:I'd love to hear your feedback.
Jake Hower:And I will be reading out some of the feedback in future episodes.
Jake Hower:Okay.
Jake Hower:Let's get straight into this week's interview.
Jake Hower:My guest today is Jules Watkins, who is the creator of iPhone video hero,
Jake Hower:which is a an online video course.
Jake Hower:It's in my opinion, in the.
Jake Hower:Best video course of 2012.
Jake Hower:He's doing some amazing things.
Jake Hower:We're shooting some incredibly high high quality videos with just the iPhone.
Jake Hower:So forget about DSLRs forget about the high tech gear and the high price gear.
Jake Hower:If you've got an iPhone, you can produce awesome quality videos.
Jake Hower:And today we're going to go into how you can do that with JOOL.
Jake Hower:Without further ado, let's get stuck in.
Jake Hower:Welcome Jules.
Jules Watkins:Yeah.
Jules Watkins:Hi Jake.
Jules Watkins:How's it going in Australia today?
Jake Hower:Really good.
Jake Hower:Thank you.
Jake Hower:It's a 9 p.
Jake Hower:m.
Jake Hower:and I'm sitting in the closet recording this with
Jules Watkins:you.
Jules Watkins:Whatever takes your fancy.
Jules Watkins:It's it's 10 p.
Jules Watkins:m.
Jules Watkins:here in London, so yeah, great to connect with you anyway.
Jake Hower:Yeah, absolutely.
Jake Hower:I really appreciate you coming on the call today.
Jake Hower:Okay.
Jake Hower:Today, I'd like to discuss a few things with you Jules.
Jake Hower:First, I think it'd be worthwhile for you to just touch on your
Jake Hower:background, explain a little bit to the listeners how you got to where
Jake Hower:you are now and then introduce this particular product, iPhone Video Hero.
Jake Hower:And then we might go through a few of the steps and techniques our
Jake Hower:listeners can implement themselves to improve their own web video.
Jules Watkins:Yeah, sure.
Jules Watkins:I'll give you the...
Jules Watkins:The short story really was that about 11 years ago, I got a
Jules Watkins:break into working in television.
Jules Watkins:I was previous to that.
Jules Watkins:I was a photographer.
Jules Watkins:I was also a journalist as well, but I managed to get this break
Jules Watkins:into TV, which was fantastic for me.
Jules Watkins:And I managed to work my way up working in television for big channels here in
Jules Watkins:the UK, like for BBC, Channel 4, for MTV.
Jules Watkins:And I worked my way up to become a producer, director,
Jules Watkins:who also was a shooter.
Jules Watkins:That means that I had to be very multi skilled, produce shows, deal
Jules Watkins:with all the talent, the experts, the contestants, script writing, directing,
Jules Watkins:camera crews, and often self shooting.
Jules Watkins:TV shows myself.
Jules Watkins:And then I would sit in an edit suite with an editor for six,
Jules Watkins:seven weeks editing these shows.
Jules Watkins:So work my way up in TV and it was all fantastic.
Jules Watkins:Amazing experience, but I started about two years ago, starting to
Jules Watkins:take a big interest and looking at online and seeing people who were
Jules Watkins:starting to create their own content.
Jules Watkins:And actually owning it.
Jules Watkins:One thing I never did in TV was own any of the shows that I created.
Jules Watkins:So in essence, I was creating wealth for other people, but I started
Jules Watkins:seeing people with their own video shows, creating video episodes,
Jules Watkins:whatever kind of video it might be.
Jules Watkins:And thinking that's really interesting to actually have ownership and to be able
Jules Watkins:to do what you want to do without having.
Jules Watkins:About five executive producers breathing down your neck, telling you what to do.
Jules Watkins:So I got interested in that and started experimenting with online video
Jules Watkins:and it found it really fascinating.
Jules Watkins:And I was looking for a way really to transfer my skills into the online world.
Jules Watkins:And it was a really natural fit that I discovered that there
Jules Watkins:was a lot of people out there.
Jules Watkins:In business entrepreneurs, small business owners, bloggers who wanted
Jules Watkins:to really learn video skills that I had built up over a lot of years.
Jules Watkins:So I decided to actually start teaching my video skills to other
Jules Watkins:people and cut a long story short.
Jules Watkins:I'm a big passionate eye iPhone and it just seems.
Jules Watkins:That was the one camera that everybody seemed to own.
Jules Watkins:Almost everybody, I think they've sold around about 250 million
Jules Watkins:iPhone, something like that.
Jules Watkins:And it was the one camera that was a amazing tool that
Jules Watkins:a lot of entrepreneurs own.
Jules Watkins:So I thought what better than actually.
Jules Watkins:Teach people to use the camera that you already own.
Jules Watkins:And that's how I gave birth to my program, which is called, as
Jules Watkins:you mentioned, iPhone Video Hero.
Jake Hower:That's fantastic.
Jake Hower:I know it's certainly a very interesting niche to get into.
Jake Hower:Particularly given that I guess one of the biggest barriers to entry
Jake Hower:for many people is technology.
Jake Hower:And so not having to go out.
Jake Hower:And invest in a whole heap of expensive video equipment removes
Jake Hower:one of those barriers for people.
Jake Hower:I, yeah, from my perspective, learning to shoot with something
Jake Hower:like a camera is a fantastic concept.
Jake Hower:And I guess the iPhone is probably the first camera or the first phone that
Jake Hower:we've seen, which is produced a quality, which has allowed us to actually do this.
Jules Watkins:Yeah, absolutely.
Jules Watkins:One thing I would say is that, when you're buying camera equipment and budgeting,
Jules Watkins:you've got to think about the entire kits.
Jules Watkins:It's not just about the camera.
Jules Watkins:Some people will put all their money into a sort of 500, 600 camcorder and have
Jules Watkins:none left or not invest any more in any of the other accessories and other kind of
Jules Watkins:things that you need to do to make, need to own to make good videos because video
Jules Watkins:is not just about The camera, it's about, audio and lighting and as well as sort
Jules Watkins:of knowledge about how to create videos.
Jules Watkins:So in a way, the fact that people already own this device means that
Jules Watkins:they can then, if they're going to invest a bit more, can maybe pick up
Jules Watkins:a microphone or some lights and create a really low cost overall total kit.
Jules Watkins:That means that you can really up the quality of your videos.
Jules Watkins:And at the end of the day, the iPhone is a high definition camera.
Jules Watkins:And, as long as you use it within its limitations, you can create videos
Jules Watkins:on a par with some of these sort of a 900 to one and a half thousand
Jules Watkins:dollar DSLR cameras, for example.
Jake Hower:Sure.
Jake Hower:No problems.
Jake Hower:That's fantastic.
Jake Hower:Let's let's move into the product a little bit.
Jake Hower:And I'd love for you To give us a little bit of an overview, A, of
Jake Hower:of, what actually led the end of the day to you creating this product
Jake Hower:and B, maybe a little bit about what you've put into it as well.
Jules Watkins:Yeah, sure.
Jules Watkins:For me, it's just all about leveraging my time, which again, if you're listening
Jules Watkins:to this and you're interested in using video to answer people's questions that
Jules Watkins:you keep on being asked all the time.
Jules Watkins:So video is great because I describe it as your virtual workforce.
Jules Watkins:You're like sending out your little workers out onto the internet
Jules Watkins:and it's working for you, talking about your products, your services,
Jules Watkins:bringing people back to your website.
Jules Watkins:I wanted to leverage my time.
Jules Watkins:I didn't want to just go from working crazy hours on in TV.
Jules Watkins:to working crazy hours, producing videos for other people.
Jules Watkins:Because, that would be pretty much similar to, how it was before.
Jules Watkins:So what I wanted to do is leverage my time, create a training
Jules Watkins:product that people go into wherever they are in the world.
Jules Watkins:And I've got people from Australia, New Zealand, Japan, all the way
Jules Watkins:through to Los Angeles, going into my product every day and learning.
Jules Watkins:So I could basically leverage my time better.
Jules Watkins:The reason I chose the iPhone, again, if you're creating any kind of product or
Jules Watkins:service, you just got to really go and find your audience, find out where they
Jules Watkins:are and see what they're talking about.
Jules Watkins:And I spent quite a bit of time going into forums and groups and really getting into
Jules Watkins:that community and in my particular niche, which is business owners and entrepreneurs
Jules Watkins:and seeing what were they talking about when it came to creating videos.
Jules Watkins:And I would go in and be very helpful as well and learn from them.
Jules Watkins:And that just helped me.
Jules Watkins:My, my niche and made me realize that people were discussing about
Jules Watkins:their iPhones and their iPads in the context of making videos.
Jules Watkins:So that gave me the clues and I had to go and create the product and
Jules Watkins:I wanted to make it really good.
Jules Watkins:And again, when you're creating a video product, I treated it like a TV show.
Jules Watkins:Really?
Jules Watkins:When I made TV shows, I would have, tight deadlines.
Jules Watkins:And, with TV, if you miss a deadline, then you end up with
Jules Watkins:a black screen, no TV show.
Jules Watkins:And that's obviously not acceptable.
Jules Watkins:So I'm quite good at working to deadlines.
Jules Watkins:So I set a deadline.
Jules Watkins:I figured, what would help people get from A to B and how could I
Jules Watkins:make it engaging and not just lazy?
Jules Watkins:There's quite a lot of lazy products, which are just all screen capture or
Jules Watkins:all about the owner of the product sitting at their desk talking to you.
Jules Watkins:Whereas I wanted to get out and about.
Jules Watkins:Film real situations meet entrepreneurs and show them how to use their iPhone.
Jules Watkins:So I made it quite engaging and I wanted to cover to just the second part of
Jules Watkins:your question there really is to cover the main aspects, for example, the
Jules Watkins:basic, how to really control your phone.
Jules Watkins:Now you might think it's so simple.
Jules Watkins:You open up the app and you hit a button, but in fact, there's a lot more controls
Jules Watkins:that you can actually use, particularly.
Jules Watkins:If you add in apps and things so controls, I wanted to go deep into all the various
Jules Watkins:cool apps that you can get for the iPhone and that's what distinguishes
Jules Watkins:it from so many other cameras like your regular camcorder is that you've got
Jules Watkins:all these developers making really deep.
Jules Watkins:Cool apps that will help you make more professional videos.
Jules Watkins:So I go into that in great detail audio solutions, lighting solutions,
Jules Watkins:some strategy, some training about how to be better on camera.
Jules Watkins:A lot of people are frightened of getting on camera.
Jules Watkins:Also how to basically infuse your videos with a bit more energy, a bit more.
Jules Watkins:Entertainment value, because I think that, video isn't that new anymore.
Jules Watkins:People are making videos, but it's really now about making better videos and making
Jules Watkins:your videos much more engaging compared to what your competitors might be doing.
Jules Watkins:That's
Jake Hower:that's a fantastic overview and it gives it.
Jake Hower:A good indication of what's in the product.
Jake Hower:I've had a, I've had a look through it myself.
Jake Hower:I must confess I'm not an iPhone owner.
Jake Hower:I'm a, I'm an Android devotee, but I picked it up a lot, particularly
Jake Hower:around some of the the composition information and just the basic
Jake Hower:setup of how you're framing shots and with your lighting and stuff.
Jake Hower:So there's a lot you'll get out of the actual product
Jules Watkins:itself.
Jules Watkins:Oh, yes.
Jules Watkins:Basically, I think that getting these core video skills is just becoming
Jules Watkins:a key part of doing online business.
Jules Watkins:In the past, you think about word processing and maybe more recently
Jules Watkins:how to set up a wordpress blog and, basically create pages and content.
Jules Watkins:But now I think, video skills is becoming part and parcel of being online.
Jules Watkins:I'm basically taking you through inside this training program,
Jules Watkins:some basic video skills and some more intermediate skills as well.
Jules Watkins:And just really getting you in a new mindset.
Jules Watkins:Cause I've spent a lot of time getting my head around how to make content
Jules Watkins:quickly and make it engaging in TV.
Jules Watkins:There's no room for bad content or for dull content.
Jules Watkins:Anything that is made that doesn't work gets immediately.
Jules Watkins:So my, my idea was trying to get people thinking a little bit differently
Jules Watkins:about the way they make videos and also doing videos with their iPhone.
Jules Watkins:And when you show them to somebody online, they're going to say,
Jules Watkins:wow, who did you pay to make that?
Jules Watkins:How much did you spend on that video videos that people can
Jules Watkins:actually believe that they were.
Jules Watkins:They can't believe that they were actually shot with an iPhone.
Jake Hower:Yeah that's exactly right.
Jake Hower:Now that's a fantastic segue for for my next question, which is around
Jake Hower:I guess what best types of videos can you shoot with the iPhone?
Jules Watkins:Yes, definitely.
Jules Watkins:Good point.
Jules Watkins:Because I don't think I was mentioned right at the top.
Jules Watkins:The iPhone is great.
Jules Watkins:You need to understand its limitations as well.
Jules Watkins:So what I don't recommend, for example, is trying to shoot like a football
Jules Watkins:match or, say, let's imagine that your company has a football team, right?
Jules Watkins:Don't try and shoot an amazing football video.
Jules Watkins:I'm standing on the touch line with you with your iPhone.
Jules Watkins:For that kind of video, you need A long zoom lens, the same if you're doing a
Jules Watkins:conference and you want to shoot the speaker up on stage and you want to get
Jules Watkins:nice close up shots of the audience.
Jules Watkins:Those are not ideal, but the way you need to use your iPhone is in these ways.
Jules Watkins:Firstly, it's great for your kind of home studio type video where you're in a very
Jules Watkins:controlled environment where you can get a tripod mount and put it on a tripod.
Jules Watkins:Basic lighting.
Jules Watkins:And because as I mentioned, the quality is excellent.
Jules Watkins:If you use your phone you can create some really high quality
Jules Watkins:looking small studio type videos.
Jules Watkins:So that will be one type.
Jules Watkins:The other type, the social videos that don't have to be particularly Amazing.
Jules Watkins:They have to be good content, but they're videos where you happen to,
Jules Watkins:for example, stumble upon things.
Jules Watkins:So say you're going to a lot of meetups, for example, or conferences, and you
Jules Watkins:meet people who are in your peer group, people that you look up to, or even
Jules Watkins:clients where you can do these really.
Jules Watkins:Nice interviews, quick interviews with them.
Jules Watkins:You can basically pull them aside and say, is it okay if we do a
Jules Watkins:five minute interview, find a quiet spot and shoot an interview?
Jules Watkins:It could be a content interview.
Jules Watkins:It could be a testimonial, those kind of videos, particularly the content
Jules Watkins:interviews work great on social media, on Facebook and things like that.
Jules Watkins:People will stop.
Jules Watkins:Watch a video on Facebook way beyond, just seeing a still image.
Jules Watkins:They'll actually be a lot more engaged with the video.
Jules Watkins:So those social videos.
Jules Watkins:Also, the other one I quite like is what I call slice of life videos.
Jules Watkins:That means open up the curtains a bit of your own life.
Jules Watkins:And what are you about?
Jules Watkins:So what do you stand for and what does your business stand for?
Jules Watkins:And that, maybe you've got a hobby, a very visual hobby.
Jules Watkins:Your business, you might think is not very visual.
Jules Watkins:Not easy to cover on video, but if you've got a hobby, for example,
Jules Watkins:I know people that do one business owner does a lot of bungee jumping.
Jules Watkins:That's his hobby or another one does a lot of sailing.
Jules Watkins:We'll try and bring that into your business message and show,
Jules Watkins:what kind of person you are, how.
Jules Watkins:You are and you can talk about your business in different
Jules Watkins:locations, not just in your office.
Jules Watkins:So you can get out on location and use that message, use the metaphor of the
Jules Watkins:sailing or the bungee jumping and apply that to something you want to talk about.
Jules Watkins:Related to your business and the fact that your iPhone is portable, it's the
Jules Watkins:camera that you always have with you.
Jules Watkins:That means you can leverage that at any time to create these really
Jules Watkins:much personal engaging videos.
Jake Hower:Yeah that's fantastic.
Jake Hower:And that's absolutely spot on.
Jake Hower:I know from the limited amount of video stuff that we've done since
Jake Hower:initiating our video news updates with our audience, we found that The
Jake Hower:engagement with us has increased tenfold and people don't expect 100% polish.
Jake Hower:What they're looking for is a human connection.
Jake Hower:And that's, the beauty of video.
Jake Hower:It's the closest thing to having a one on one conversation with somebody.
Jules Watkins:Absolutely.
Jules Watkins:And I've got a direct example of this.
Jules Watkins:Only recently, I was trying to contact the CEO of a big American company.
Jules Watkins:I won't name names right here, but I basically was trying to figure
Jules Watkins:out how could I contact them?
Jules Watkins:And I went through the usual channel, which is, the contact
Jules Watkins:us link on the website.
Jules Watkins:Went through there, took me ages to get any kind of reply back.
Jules Watkins:When I did, I got into, an email conversation with somebody working there
Jules Watkins:and it just wasn't going the way I wanted to and I just thought I was basically hit
Jules Watkins:a brick wall so what I did was I thought I'm going to go direct so I recorded a
Jules Watkins:video I got on camera I recorded a video for the CEO explaining who I was what
Jules Watkins:I've got to offer why I think I would be good for them they would be good for me
Jules Watkins:and got on video I put it on YouTube and set it to unlisted meaning that nobody
Jules Watkins:else could find it in search and I sent the CEO an email and the very important
Jules Watkins:to put a good Subject line in your email.
Jules Watkins:And I put simply from a fan in the UK, so it wasn't a kind of pitching email.
Jules Watkins:It was just from a fan in the UK, which I thought would be quite intriguing.
Jules Watkins:A little email in there saying I've made a video for you.
Jules Watkins:It's unlisted, so it's only for you.
Jules Watkins:Please check out my video.
Jules Watkins:And a day later, I got an email directly back from the CEO saying love your video.
Jules Watkins:Thanks for taking a fresh approach.
Jules Watkins:I never see this kind of thing.
Jules Watkins:Let's talk.
Jules Watkins:And that basically started a direct response.
Jules Watkins:Email correspondence with the CEO.
Jules Watkins:So that's one example of what you're talking about there.
Jake Hower:That's fantastic.
Jake Hower:It wasn't it wasn't Tim cook at Apple, was it?
Jake Hower:You were trying to get the inside word on the next iPhone release.
Jules Watkins:That would be a great idea.
Jules Watkins:No, it wasn't Tim Cook or it wasn't the it wasn't Mike Zuckerberg like
Jules Watkins:that, but it was somebody pretty big.
Jules Watkins:So yeah, no, that's just one example of what you're talking about there.
Jake Hower:Yeah it's great.
Jake Hower:It's it's, it just opens up the, I guess the line of communication to people and it
Jake Hower:just, it really, I guess it gets people's guard down because they just know who
Jake Hower:you are or they can connect with you at
Jules Watkins:a deeper level.
Jules Watkins:Yeah they can just see, they can just look, they can just see how you're coming
Jules Watkins:over, how passionate you are because in an email, it just, everything looks the
Jules Watkins:same, really, when they people see you and they see a little bit of, your background,
Jules Watkins:where you happen to be and just everything about it makes you feel like you're
Jules Watkins:talking to people and I've had the same when I've, as my products become quite
Jules Watkins:famous, I've not myself personally, but my product, people tend to notice it and
Jules Watkins:they stay, watch your video and things.
Jules Watkins:And I've been to meetups here in London where People have come over to me
Jules Watkins:and said, I know you from somewhere.
Jules Watkins:Don't I?
Jules Watkins:Or they spot you and they'll come up and say I've seen you on video.
Jules Watkins:Let's talk.
Jules Watkins:And it opens up this immediate dialogue.
Jules Watkins:Whereas if you go unknown into a meetup, it's quite daunting.
Jules Watkins:You don't, nobody knows.
Jules Watkins:You don't know who to talk to first, but sometimes if you regulate with
Jules Watkins:your videos, people will start to recognize you in your niche.
Jules Watkins:And that just opens up these conversations in real world meetings as well.
Jake Hower:Yeah, absolutely.
Jake Hower:Who needs broadcast TV these days?
Jake Hower:All right.
Jake Hower:I'd like to pull it back a little bit.
Jake Hower:We got a little bit off topic there, but let's go back.
Jake Hower:So we've just touched on some of the best uses of video.
Jake Hower:What are some some of the uses which aren't really suitable for
Jules Watkins:the iPhone?
Jules Watkins:Apart from the one I mentioned, which was shooting football, trying to, shoot
Jules Watkins:zoom, zoom shots of football matches close up and that kind of stuff.
Jules Watkins:That would be the one.
Jules Watkins:I think there's not too many I think of really.
Jules Watkins:I think it's, if you're doing real kind of documentary style
Jules Watkins:filming, it's a bit of a challenge.
Jules Watkins:You can do it though.
Jules Watkins:There are actually in fact, journalists who are using iPhones
Jules Watkins:for big American news organizations.
Jules Watkins:They're using them.
Jules Watkins:To actually capture news that actually gets broadcast on TV.
Jules Watkins:But I think if you're trying to shoot more of a documentary style, which you
Jules Watkins:might want to do for business as well it's quite hard sometimes just to be
Jules Watkins:able to vary the shots by zooming a lot.
Jules Watkins:And, if I was shooting a documentary, I'd be constantly shifting the zoom on, on
Jules Watkins:a bigger camera to get like a face shot and then a wide shot and then a mid shot.
Jules Watkins:So I think that can be challenging, but on the other hand, I think if you move.
Jules Watkins:What I say is my tip is a zoom with your body, zoom with your
Jules Watkins:feet, zoom with your feet.
Jules Watkins:That means.
Jules Watkins:In and out and move around the action getting close.
Jules Watkins:Don't hang back and try and move in so it can be done It's just a little bit more
Jules Watkins:a bit more challenging other than that though I think it's much better to shoot
Jules Watkins:regular videos on your iphone that only Shoot one video on your proper camera
Jules Watkins:or some people I know that I deal with they I say to them You know, you're going
Jules Watkins:to get a video And they'll say, yeah, we're planning our video for next March.
Jules Watkins:That's going to be our video.
Jules Watkins:It's going to cost us about 10 grand.
Jules Watkins:And I'm saying, that's great, that's not till next March.
Jules Watkins:What are you going to do about video now?
Jules Watkins:Because this is a revolution going on right now, and you're going to get left
Jules Watkins:behind and you're better off making little shorter, easy to make videos now than
Jules Watkins:just waiting and waiting to get your one.
Jules Watkins:Big, huge video.
Jules Watkins:And I'm not saying that having a great professional shot video is bad.
Jules Watkins:Sometimes that can be ideal for a homepage or whatever that can work really well for
Jules Watkins:you, but also have a, another approach as well to create more regular content.
Jules Watkins:Okay.
Jules Watkins:Absolutely.
Jake Hower:All right.
Jake Hower:I think we've convinced the listener that they need to go out and shoot some video.
Jake Hower:So we've got we've already got the iPhone.
Jake Hower:What other tools do we need to allow us to shoot good quality
Jules Watkins:video?
Jules Watkins:Getting your brain in gear that you're the way how you plan your shoot and what
Jules Watkins:you, how you visualize what you shoot.
Jules Watkins:That's the first thing that comes before anything.
Jules Watkins:So developing some of those skills, very useful for whatever videos you're making.
Jules Watkins:Secondly, in terms of, hardware and things like that, keeping the camera stable.
Jules Watkins:So one mistake I see people make is they film things that don't
Jules Watkins:need to be handheld, but they tend to hand, hand, hold it.
Jules Watkins:For example, I've seen a fitness coach, one example, they're
Jules Watkins:doing some kind of exercise.
Jules Watkins:They're not moving around that much.
Jules Watkins:They're in a frame.
Jules Watkins:They're not moving out of frame.
Jules Watkins:But they just hand their phone to somebody, like their
Jules Watkins:boyfriend or whatever, their child, I don't know to hold it.
Jules Watkins:And it's just wobbling around so much.
Jules Watkins:It just makes you absolutely seasick when you watch it.
Jules Watkins:And there's no reason why that phone shouldn't be on a tripod.
Jules Watkins:There's a whole range of different cases you can get.
Jules Watkins:I go into more about that in the training, but one example would be
Jules Watkins:the glyph, G L I F, which you can look up on, on Google or in Amazon.
Jules Watkins:And it's a low cost little case that the iPhone slides into, and that
Jules Watkins:gives you a standard tripod thread.
Jules Watkins:That means you can use it on pretty much any standard tripod.
Jules Watkins:So that would be like a key equipment.
Jules Watkins:Then you're going to start thinking about microphones and adapters.
Jules Watkins:You can get an adapter that will enable you to plug in a lot of
Jules Watkins:different microphones into your iPhone.
Jules Watkins:That's again, a big advantage over some of the older pocket cameras
Jules Watkins:that had no microphone input socket.
Jules Watkins:So then you've got to decide which microphone.
Jules Watkins:I won't go into that in too much detail, but you've got to think what
Jules Watkins:kind of videos you're going to make.
Jules Watkins:Are you making static videos?
Jules Watkins:Are you going to be moving around in your videos?
Jules Watkins:What kind of conditions are they going to be outside when you shoot videos?
Jules Watkins:Is it going to be windy conditions, that kind of stuff.
Jules Watkins:So getting a microphone and you can start off low cost, 25 at
Jules Watkins:one end for a microphone upwards.
Jules Watkins:So that's, that would be another handy accessory.
Jules Watkins:Then as you get more into it, you're going to think about lighting.
Jules Watkins:And what's amazing now for me is that the cost of lighting has tumbled.
Jules Watkins:And when I was looking at lighting of say five, six years
Jules Watkins:ago, I would be looking at.
Jules Watkins:2, 000 at the lower end upwards to get two or three heads lighting kit minimum
Jules Watkins:now on amazon Somewhere amazon you can find these softbox lighting kits.
Jules Watkins:They use these daylight fluorescent bulbs You can pick up a three headed
Jules Watkins:kit a kit with three lights It's in the region of 180, something like that, even
Jules Watkins:a bit less, sometimes three headed kit and a three headed kit can give you a
Jules Watkins:nice looking studio type environment.
Jules Watkins:And also just using one light you're doing, if you're speaking to camera
Jules Watkins:and you're sitting at your desk, just using one light can be very
Jules Watkins:effective or doing an interview.
Jules Watkins:So those would be the key bits of kit really.
Jules Watkins:Oh, that's great.
Jake Hower:It sounds like you don't need a lot at all to actually get out
Jake Hower:there and actually start shooting.
Jake Hower:So certainly, from my perspective, there's nothing holding you backless.
Jake Hower:Now go out there and shoot some video.
Jules Watkins:And improvise, I think getting a small, I
Jules Watkins:think that case is about 20.
Jules Watkins:Getting that and a small little mini tripod, you can shoot with that.
Jules Watkins:And the other thing is, if you don't yet want to get into the microphones, if you
Jules Watkins:happen to be wanting to film yourself.
Jules Watkins:And you've got a laptop or a desktop and you already record
Jules Watkins:audio for your training videos.
Jules Watkins:You could actually use the microphone that you've already got.
Jules Watkins:So you could basically record the audio using your desktop microphone,
Jules Watkins:whatever you happen to be using.
Jules Watkins:Record the audio onto that, onto your computer and shoot
Jules Watkins:the video on your phone.
Jules Watkins:And then you can you can, send those files off and get them matched up together.
Jules Watkins:That would be one way of doing it if you're, if you want to start slowly.
Jules Watkins:Yeah, that's a
Jake Hower:great tip.
Jake Hower:So obviously the the microphone the embedded microphone on the iPhone is not
Jake Hower:that good a quality I've heard, is that
Jules Watkins:right?
Jules Watkins:It's actually quite good compared to the older pocket cameras is actually
Jules Watkins:better than a lot of them It's just that and it's actually fine if you get
Jules Watkins:close to it And if you've got no other choice, then having it close make sure
Jules Watkins:you choose a room That's not too echoey where the acoustics are quite good.
Jules Watkins:And I advise people to dampen down their room So a TV trick would be you know
Jules Watkins:using a blanket on the desk or in the window something to basically dampen
Jules Watkins:down the echo that will help your videos but It's and it's also not bad if you're
Jules Watkins:shooting kind of reality style where you're shooting things in action and you
Jules Watkins:haven't got a microphone you're going to get pretty good results but there's
Jules Watkins:nothing to be having a microphone up on your lapel collecting that audio because
Jules Watkins:we just talked about this kind of one to one personal contact if your audio
Jules Watkins:sounds rich if it sounds good that really creates that connection because you really
Jules Watkins:feel like that person is talking to you.
Jules Watkins:In the kind of way that your ear is used to hearing them as opposed to
Jules Watkins:them sounding really distant or echoey.
Jules Watkins:The answer is you can shoot without it, but I advise using
Jules Watkins:a microphone wherever possible.
Jake Hower:Yeah, absolutely.
Jake Hower:One tip I've got for that.
Jake Hower:If you're looking at getting something which is going to have multiple uses,
Jake Hower:I've got something called the Zoom H1, which is a little personal recorder.
Jake Hower:And generally what I'll do with my videos, I'll actually record directly
Jake Hower:into this audio device and hold it just under the frame, hold it like a in my
Jake Hower:hand and hold it just under the frame.
Jake Hower:And it produces a really good quality sound.
Jake Hower:In fact this podcast is using.
Jake Hower:H1 right now.
Jake Hower:The other good thing is that it has so many other uses.
Jake Hower:So it's very portable and light.
Jake Hower:You can travel with it, no problems at all.
Jake Hower:You can use it as a USB microphone on your computer.
Jake Hower:And you can also mount it atop of a tripod or a camera as well.
Jake Hower:So you can use it almost like a shotgun mic.
Jules Watkins:Yeah, that's a great tip.
Jules Watkins:And another one is if you're.
Jules Watkins:You are really stuck and you don't have a mic and you wanna just try something else.
Jules Watkins:You could, if you happen to have a second I device, so maybe you've got
Jules Watkins:another iPhone in the house or you've got an iPod or an iPad, you could
Jules Watkins:actually capture the audio to that.
Jules Watkins:So you could say you're trying to interview somebody and you you could
Jules Watkins:actually, and you've got a friend with you who's doing the filming.
Jules Watkins:You could hold your iPod and use that as the microphone.
Jules Watkins:That's a really
Jake Hower:great tip, and everybody has more than one eye device.
Jules Watkins:Yeah, normally they do.
Jules Watkins:So yeah, it's not about exactly right.
Jules Watkins:This is all about using this equipment that you've got around you and
Jules Watkins:coming up with some great results.
Jake Hower:That's great.
Jake Hower:I think I think that's probably where we're going on just about 30 minutes now.
Jake Hower:So I appreciate that.
Jake Hower:You've got some more appointments.
Jake Hower:I don't want to take up too much of your time.
Jake Hower:Let's wrap it up now.
Jake Hower:So in summary do you have anything to add to what we've
Jules Watkins:discussed?
Jules Watkins:I would say, just to go back to what I was saying before the
Jules Watkins:opportunity is really now because a lot of people are using video.
Jules Watkins:They're basically carving up the land really and creating videos in
Jules Watkins:their niche and using keyword and keywording to keyword their videos.
Jules Watkins:So the opportunity is now to really carve a bit of territory out there
Jules Watkins:for your particular business online.
Jules Watkins:And that requires.
Jules Watkins:Regular video content and coming up with a plan to create a video and setting
Jules Watkins:yourself a deadline like I mentioned before that I used to have to do in TV
Jules Watkins:work and the idea being, you're going to say let me see if I can make, for example
Jules Watkins:one video a week for the next sort of six weeks and write that down and try and
Jules Watkins:figure out your content, what you're going to do and, make your life easy as well.
Jules Watkins:If you can record a batch of videos together then do that.
Jules Watkins:In TV, we'd never record, particularly with studio shows, we'd
Jules Watkins:never, record one show unless it happened to be a live kind of show.
Jules Watkins:We'd never record one every week.
Jules Watkins:We'd normally record a few in a day and the same goes with your videos.
Jules Watkins:Come up with a plan and something that's going to work for you and then literally
Jules Watkins:try and record a bunch of videos together and that makes it a lot easier for you
Jules Watkins:and then use things like outsourcing to the burden of the editing side of things.
Jules Watkins:And, you create the video, you shoot the video, and you can
Jules Watkins:always let somebody else like your good self take care of that.
Jules Watkins:The other end.
Jake Hower:Yeah, that's exactly right.
Jake Hower:One of the biggest the barriers that are, that I find many small
Jake Hower:businesses have is that them.
Jake Hower:The technology and the fact that it takes so long and it's such a
Jake Hower:learning curve to actually learn to edit and then syndicate your content.
Jake Hower:And that's where we've introduced video edits.com which we'll take your
Jake Hower:unedited footage and do the rest for you.
Jake Hower:So if you just give us the file we'll brand up your video.
Jake Hower:We'll edit out any bits you don't want at a, an intro and an outro.
Jake Hower:Get it up to your site and then syndicate it across to All the
Jake Hower:different platforms that you need so we essentially make it easy for you
Jake Hower:to just get out there and shoot video
Jules Watkins:That's excellent.
Jules Watkins:That's why learning the shooting skills is so useful because that's the one
Jules Watkins:bit that the business owner needs to do because they're in their location.
Jules Watkins:They can shoot it.
Jules Watkins:They know their business very well.
Jules Watkins:That's the one skill to develop and then absolutely if time's limited, which it
Jules Watkins:normally is, then definitely outsourcing that side of it is a great idea.
Jake Hower:Excellent.
Jake Hower:Thanks, Jules.
Jake Hower:Okay.
Jake Hower:Listeners.
Jake Hower:I hope you've enjoyed the interview so far.
Jake Hower:I've got a special offer to make for iPhone video hero.
Jake Hower:If you go ahead and purchase iPhone video hero through our websites,
Jake Hower:that's multimedia marketing show.
Jake Hower:com forward slash.
Jake Hower:iPhone so that'll take you through to the show notes.
Jake Hower:You'll be able to then click through the links to the iPhone video hero course.
Jake Hower:If you make a purchase, what we will do is get you to send an email to
Jake Hower:support at multimedia marketing show.
Jake Hower:Dot com and just with your receipt details we will then provide you
Jake Hower:with a 20% discount on any package that you order through video edits.
Jake Hower:com, which is our done for you video editing service.
Jake Hower:So that essentially will mean that you're going to be receiving.
Jake Hower:iPhone video hero for free.
Jake Hower:I hope you take advantage of that offer.
Jake Hower:I can tell you now that I can guarantee you're going to get a return on your
Jake Hower:investment in iPhone video hero.
Jake Hower:It's such a sensational product on its own.
Jake Hower:But when you combine that with a 20% discount with any of our packages over
Jake Hower:at video edits you're onto a sure winner.
Jake Hower:Okay, Jules where can people go to to find out a little bit more about you?
Jake Hower:Do you have any product that people might be able to find a
Jake Hower:little bit more about what you do?
Jules Watkins:I've got a blog.
Jules Watkins:It's fairly new.
Jules Watkins:Actually.
Jules Watkins:I'm, I did things in backwards.
Jules Watkins:Really.
Jules Watkins:A lot of people say, create a fantastic blog and then create products.
Jules Watkins:I did it the other way around.
Jules Watkins:So I did the product first, but I do have a blog.
Jules Watkins:That's video hero.
Jules Watkins:com so simply video hero.
Jules Watkins:com and I'm planning to do a lot more blogging and giving a few more
Jules Watkins:techniques and strategies about video marketing and video skills.
Jules Watkins:So that's the best place to connect with me and get some
Jules Watkins:regular new content as well.
Jules Watkins:Sure.
Jules Watkins:Fantastic.
Jake Hower:And I believe you've also got a, got an ebook out at the moment.
Jake Hower:What's included in this ebook?
Jules Watkins:Yes, that's another option.
Jules Watkins:If you want to just see a few more of the things that I've talked about
Jules Watkins:today and get a little bit more background to why I think your iPhone
Jules Watkins:is a very powerful device video, then definitely I've got an ebook.
Jules Watkins:You can go and find that if you go to iPhone video hero.
Jules Watkins:com iPhone video hero.
Jules Watkins:com slash M stands for missing manual.
Jules Watkins:It's the iPhone video marketing, the missing manual iPhone video hero.
Jules Watkins:com.
Jake Hower:Fantastic.
Jake Hower:We'll put links to all the websites we've discussed in the show notes below.
Jules Watkins:Excellent.
Jake Hower:All right, Jules, thanks very much for coming on.
Jake Hower:I have one more favor to ask of you, if you don't mind for any of our
Jake Hower:listeners out there who have any questions, do you mind popping back
Jake Hower:to visit our site every now and then just to check out the comments below?
Jules Watkins:Absolutely.
Jules Watkins:That would be a pleasure.
Jules Watkins:Definitely.
Jake Hower:All right.
Jake Hower:Fantastic.
Jake Hower:So listener, if you've got any questions at all that you want to shoot at Jules
Jake Hower:just to use the comments below the show notes and I'll ensure that Jules is
Jake Hower:notified of those and he'll he'll come across and answer any questions you have.
Jake Hower:Okay.
Jake Hower:Jules, thanks very much for coming on the call.
Jake Hower:I really appreciate you taking the time today and I look forward to hopefully
Jake Hower:speaking with you again shortly.
Jake Hower:Yeah.
Jake Hower:Cheers,
Jules Watkins:Jake.