Yep, you can't just upload your mp3 podcast episode or clip straight onto social media, so just how do we make the most out of social platforms?

James and Ellie have a load of ideas, from the most of basic of posting links to your episodes (but not all links are equal, so are you using the right one?) right through to some tried-and-tested and new-and-exciting developments including:

• Audiograms
• Video clips
• Facebook podcast tabs
• Twitter Spaces

Find out more about Sound Media at wearesoundmedia.com

Find James at twitter.com/JamesMarriott or linkedin.com/in/jaemedia

Find Ellie at linkedin.com/in/elliecodling or Facebook