Whether it’s down to the pandemic or what’s happening in the world right now, buying Martech has changed.

That’s why we’ve asked a seasoned salesperson to help us get to grips with these changes and what could be around the corner.

Mark Huber, Head of Brand & Product Marketing, is joined by Kevin Young, Senior Director of Sales at Metadata, to discuss his career before Metadata, selling Martech in 2022 and why 90% of sales is down to luck and timing.

Find out:

• How selling Martech has changed
• Why brands should have strong relationships with their salespeople
• How to create better interactions with prospects

0:00 – 0:31 – Introduction

0:31 – 2:26 – Introducing Kevin Young

2:26 – 4:03 – How G2 found out about Metadata

4:03 – 8:34 – Selling intent data at G2

8:34 – 9:32 – Why 90% of sales is luck and timing

9:32 – 18:01 – Selling during COVID

18:01 – 22:32 – Getting to the bottom of problems

22:32 – 28:39 – Are marketers becoming more transparent about their problems?

28:39 – 33:45 – How financial crises impact selling

33:45 – 37:34 – What do educator buyers tell us?

37:34 – 38:47 – Outro