Artwork for podcast Divided by Brand
Wildfire, grief and the birth of a personal brand
Episode 1614th September 2020 • Divided by Brand • Daniel Ocock
00:00:00 00:54:16

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Spotlight Guest

On this episode I feature Thomas Wurm. Tom is a wildland firefighter, author, mindset coach, integrative psychology practitioner, fitness trainer, and nutrition specialist. This is a truly fascinating insight into how Tom’s life was turned upside down after the death of a close colleague. The result helped Tom restructure, rebalance and launch his business and brand.

Thomas has already spent the last thirteen years on the frontlines as a wildland firefighter, and he knows what it feels like for fear to relentlessly course through his body.  He personally overcame his battle with daily anxiety through blood, sweat, tears, dirt, and ash. Tom now teaches people how to tap into the 'Hero Within' and overcome anxiety with confidence. 

Thomas' Bio:

Thomas Wurm is a wildland firefighter, author, mindset coach, integrative psychology practitioner, fitness trainer, and nutrition specialist. With danger waiting around every corner, his fire career guided him to see the true nature of life. Thomas used what he learned on the fireline and applied it to self-help and spiritualism with the powerful intention of helping others be healthy, safe, and happy.

Thomas uses Neuro-Linguistic Programming, Meditation, and mindset coaching as tools for success in his practice. He studied at the Awakened Academy, Empowerment Partnership, International NLP Center, International Sports Science Association, Self-Publish School, and on the wildland fireline in the western United States.

Connect with Thomas

Websites & Mentions

George Noory -

Awakened by Heart Fire -

Overcome anxiety like a hero -

Boldest Brand

We didn’t get chance to cover a Boldest Brand on this episode.

About the show

Divided by Brand is a show for entrepreneurs, business owners and influencers who find themselves at a point on their own journey Divided by Brand. Produced by Daniel Ocock a brand identity specialist with over 20 years design experience and founder of Vie Design Co. This is a chance to hear first hand about real life brand dividing challenges. Particularly those key moments when you hit a wall with what your brand should be or even what your brand has become. It’s the perfect show for business minded individuals who are facing their own brand challenges.

Listen on your commute, in the car or those moments when you just need something new to focus on. Featuring branding insights. A ‘Boldest Brand' of the week plus spotlight guest interviews. Go behind the scenes of personal branding, corporate branding, branding for artists, creatives and even streamers. Listen to first hand accounts of what happens when you get branding right, and what happens when you get it wrong.



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