In a Copenhagen podcast, Michael interviews Gregers Knudsen, co-founder of Monotree, about creating a platform that unifies frontline communication, onboarding/learning, checklists, and events on top of workforce management systems to replace fragmented tools like Facebook, WhatsApp, and overpowered enterprise software.

Gregers traces his path from hospitality into tech (via Planday), where he saw multi-site operators struggling with too many disconnected systems, unused spend, and GDPR risks.

He and two senior tech partners began building Monetary in 2018, launched in 2019 with a 1,500-employee customer, stayed self-funded for control, long-term product quality, and customer service, and have grown to nearly 300 customers and about 85,000 users across 18 countries, with UK as a key growth market.

They discuss engagement drivers, manager enablement, using video content, culture as an amplifier, and cautious, practical AI use focused on removing boring work rather than automating human relationships.

Connect with Gregers:

https://www.linkedin.com/in/gregers-knudsen-9a0a23148/

https://monotree.com/

A big thank you to our episode sponsor Monotree.

They help hospitality operators strengthen operations and scale company culture by creating a "Branded Front Door" for your workforce.

Head to their website to sign up.

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