Have you ever wondered how FAR the right attitude, drive, listening to your intuition, and seizing opportunities can take you?
Well, that’s exactly what you’ll discover in Episode 21 of The Road to a Billion with Stefan Georgi…
The call-in show where YOU get to ask him questions about copywriting, freelancing, relationships, scaling offers, entrepreneurship, mindset, and more!
In this episode, Stefan and guest co-host Andy Jeffs are joined by “The Queen of Personal Growth Copy” Alex Cattoni…
A brilliant A-list copywriter, marketing strategist, and founder of “The Copy Posse - The New School of Copywriters.”
In 2008 Alex followed her heart and traded dreams of law school for an $800/month gig with Mindvalley in Malaysia, one of the world’s leading online personal growth publishers…
And her extraordinary drive and determination took her way farther than she ever thought possible!!
Before long, Alex had gone from intern to head marketer at Mindvalley...
Then after leaving the company in 2011 to go out on her own…
Alex quickly began landing numerous high profile clients…
Leading her to write one of the most MIND-BLOWING VSLs ever written, grow a YouTube channel from 0 to 60k subscribers in 6 months, and scale a successful agency.
Alex has been called a “Marketing Genius” by industry giants such as Vishen Lakhiani (Mindvalley’s founder) and Blair Gorman (Founder, Numerologist.com)...
And she’s a true inspiration for thousands of copywriters, freelancers, and entrepreneurs who are looking to make it BIG!
During this episode with Alex, here’s just a small peek at what you’ll discover::
-The structure and thought process behind one of the MOST complex and successful VSLs ever created (they even call it the “Me-SL” because of how personalized the experience is!!)
-Why you should say “F YOU!” to SEO if you want to massively increase viewer engagement on YouTube
-Alex’s 6-step persuasion strategy to have prospects practically begging to buy your product
How can you be the NEXT person to be featured in an episode and get YOUR questions answered too?
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Show notes
How Alex ended up in Mindvalley 8,000 miles away from Vancouver and discovered the most EXCITING part about copywriting there. Plus, Stefan and Alex could almost have worked at this same job if they weren’t writing copy today.
This Frank Kern course catapulted Alex’s journey in Mindvalley from intern to creative director in just 3.5 years.
Alex’s BIGGEST takeaway from working at Mindvalley, which she didn’t realize was an amazing gift at that time.
When Alex met her first client, who is still working with her today, at a Joe Polish marketing event and why she didn’t want to be pigeonholed as a copywriter when she started freelancing.
Why this “Me-SL” written by Alex is one of Stefan’s favorite sales letter of all time and the #1 reason why it converts so well. It’s so good that viewers leave positive comments!
How Alex maximizes her productivity throughout the week and her secret to running a sustainable and successful business.
With more than 60,000 subscribers on YouTube, Alex reveals the success of a channel boils down to getting this ONE thing right from the beginning.
Alex shares the CRUCIAL mindset shift that especially female copywriters should make to navigate the industry successfully.
3 key lessons copy cubs should take to heart to thrive in this profession.
The sneaky way to spy on competitors’ offers when researching and the ONE thing many copywriters forget to do when promoting an offer. Plus, how to know when you’ve done enough research, so you can start writing.
Three simple ways to contact your ideal client and create a good impression, so they want to work with you.
Useful resources/links
Alex Cattoni’s website
https://www.alexcattoni.com/
Alex Cattoni’s YouTube Channel
https://www.youtube.com/channel/UCPEZ...
Get rid of writer’s block and predictably crank out high-converting sales copy in record time with Stefan’s “RMBC” copywriting course:
https://www.thermbcmethod.com/sp3/
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