Stuart, Mike and Suzy from Holloway Friendly on new business strategies and paying claims - MAF162

This week I talk to Stuart, Mike and Suzy from Holloway Friendly Society.

We talk about the new strategy they've developed for the company, and how they're making claims a focus for their customer service.

Welcome to episode 162 of the Marketing and Finance Podcast.

We chat about:

• How Holloway Friendly has succeeded as a smaller business within UK financial services
• Protection insurance market challenges
• Putting together a new strategy for business development
• Showing insurance claims in a positive light
• Why sharing true stories helps customers
• How Holloway deal with the claims process

Who are the new team at Holloway Friendly Society?

Stuart Tragheim

The CEO. He's worked in financial services for more than 30 years. Before joining Holloway, Stuart worked for large organisations in sales, marketing, distribution and technical departments

Mike Taylor

Chief Operating Officer. He's worked in claims and underwriting for the past 25 years. Mike's worked on Association of British Insurers and other technical committees and been part of underwriting groups. He enjoys innovating and modernising the customer journey

Suzy Esson

Head of Member Services, looking after claims, underwriting and member admin. She’s worked in claims and underwriting for 27 years. Her passion is claims, and she likes being able to make a difference to someone when they need support the most

Links and Show Notes.

For links to the books and apps mentioned by Stuart, Mike and Suzy, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh helping you keep your marketing strategy simple and the BS at bay.

The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes, Spotify or Stitcher Radio.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

• How you can grow your business using content marketing and social media
• How you can keep your Marketing strategy and communications simple
• Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk