What is your competitive advantage? Are you sure you even know what that means? From the creation of the term by Dr. Michael Porter is his classic book, “Competitive Strategy” to real world modern corporate examples of brands using the Blue Ocean Strategy to not just beat their competition but to make the competition IRRELEVANT, this episode will help you understand the importance of differentiation.
“Differentiation is the ability to sell your product or service WITHOUT having to lower its price.”
Rene brings the lesson to life, highlighting how “different” doesn’t always mean “valuable”. Don’t miss this episode, or your competition might just leave YOU behind.