Shownotes
In this episode of The Operations Mastery Podcast, Nick Verity engages in a compelling conversation with Giana Cambria, CEO and founder of Upperhand Creative, an influential content agency in Florida. Giana shares her entrepreneurial journey, commencing with a graphic design subscription service and transitioning into a highly successful content creation model. The episode explores key points, including the evolution of Upperhand Creative, Giana's revolutionary hiring process inspired by her Orange Theory experience, the strategic placement of content specialists in client businesses, workflow optimization through tools like ClickUp, challenges and strategies in managing a remote global team, the importance of continuous business model innovation, insights into the role of AI in content creation, and valuable tips for entrepreneurs. Join Nick and Giana in this insightful dialogue uncovering the nuances of scaling a content creation business in the digital age.
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