In Episode 41 of Season 3, of Driven by Data: The Podcast, Kyle Winterbottom is joined by, Beth Bauer, Founder and CEO of PosiROI, where they discuss, the 4 key dimensions required to deliver innovation and value at scale, which includes;

• Why feedback loops are critical to driving innovation and a data-informed culture
• The importance of meeting people where they are
• Why value means different people to different people
• Why value always needs to translate to money eventually
• How the 1st steps of value creation are unlikely to be related to money
• Why we need to recognise there are different value points
• Why having the data culture that we want can create power struggles
•  The 4 dimensions that underpin the journey toward value creation
• Why Sales, Marketing and Speed define whether your innovation will be successful
• How innovation occurs in silos within the same organisations
• The ADEPT framework for strategies that assist with the acceleration of the 4 dimensions in a data-informed culture
• Why value of data needs to be measured against the number of use cases it can solve
• Why trust is the anchor to everything
• Why relationships will always win over data in building trust
• Building a high-performance team that creates value with data
• Why data is a team game and not just a data-team game
• To build a data-informed culture you need a sales and marketing capability