If you’re looking to raise the profile of your pet business one really easy way is to put yourself forward as a case study.

Case studies share their real life experiences of all kinds of things, from setting up a business in lockdown to having a pet that weighs more than you!

My membership clients and people in my free Facebook group have had huge PR wins from being case studies in national newspapers and magazines and pet publications.

And you can use case studies in your own pet business marketing too.

In this episode I speak to Jenna Sloan, a freelance journalist and university lecturer who specialises in writing case studies.

These are the key timings in this episode:

0.48 - Jenna's background

1.31 - Why Jenna niched into writing about case studies

3.35 - What is a case study?

6.24 - Examples of case studies

9.37 - Line up features Jenna has worked on

12.11 - Case study stories involving animals

13.07 - Guide dog case study example

14.55 - Using case studies in your own marketing

17.25 - How case studies can help with pitches to podcasts and the media

19.27 - Tips on how to interview a case study for your pet business

22.35 - Putting feelings and emotion into your case studies

24.52 - Jenna’s self study case study course

26.44 - Where to find out more about Jenna

Links mentioned in this episode:

Read Jenna's feature on Guide Dog owners whose dogs had been attacked here: An attack on any dog is frightening but on a Guide Dog it’s far worse

Find out more about Jenna on her website: www.jennasloan.co.uk