In this episode of The Manufacturers Network podcast, host Lisa Ryan interviews Scott Mackenzie, managing partner and founder of Industrial Talk Media. Scott is a passionate industry educator who shares his journey into the industrial sector and discusses his role in shaping the future of manufacturing and construction industries through technological advancements.
Scott Mackenzie is the founder of a successful maintenance company, but he realized that he needed to find new opportunities to open doors for his business. After brainstorming and noodling on ideas, he recognized that maintenance wasn't a high passion topic for people. However, during a drive back from a client, he was listening to a podcast and had a lightbulb moment. This led him to pivot his business focus and pursue new opportunities and pathways for growth.
Key Themes and Lessons Learned:
- Scott's background in maintenance and the realization that nobody wanted to talk about maintenance led him to the idea of starting a podcast.
- He emphasizes the importance of continuous learning to keep up with the rapidly changing industrial landscape and adapt to technological advancements.
- The significance of partnerships and collaboration in navigating the fast-paced changes in industry, and the pivotal role of people in driving future innovations and solutions.
- The critical need for industrial leaders to step out of their comfort zones and embrace marketing and storytelling to attract younger generations and showcase the value of working in the industry.
- Scott's memorable podcast conversations with industry professionals who have pioneered terms like "use case," "digital twin," and innovations in augmented reality, offering a deeper understanding of technological advancements in the industrial sector.
Fun Facts and Actionable Ideas:
- Scott shares his discovery channel dream of sharing knowledge and expertise with the industrial community through his learning management system, offering practical courses on topics like Google Ads and marketing strategies.
- He encourages industry professionals to embrace digital transformation and online learning portals to stay informed about latest industry trends and advancements.
- Scott's practical approach resonates with his personal experience and learning, making his marketing superpower a valuable resource for manufacturers as they navigate through the evolving landscape of industry marketing and sales.
These show notes capture Scott Mackenzie's insights on technological advancements, future challenges, and the importance of continuous learning and collaboration within the industrial sector, providing actionable ideas for industry professionals to embrace and adapt to changes in the industry landscape.
Key words: industrial talk, industrial media, manufacturing, construction, industry educator, technology, innovation, automation, maintenance, podcast, trailblazers, out of the box thinkers, future of manufacturing, digital twin, augmented reality, learning management system, marketing, sales, education, collaboration, innovation, leadership, maintenance company, supply chain management, human element, industrial workforce, leadership, digital transformation, industrial processes, industrial sector
