The Swift–Kelce wedding turned into a marketing free-for-all, and Rick and Jessica sort the brands that pulled it off from the ones that face-planted. The Knot circled Madison Square Garden with billboard trucks. A fake antique-shop ad about furniture rolling into the arena still racked up 11,000 likes. From there they get into Target finally waking up to the marketplace it's ignored for years, and Shopify's promise to clean up fake app-store reviews, which will probably sweep out a pile of legit ones too. Retail news with opinions attached.

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