Discover how soundtracking is revolutionising content strategies for brands. This session, led by industry experts, discusses the importance of integrating sound into branding to enhance consumer engagement and create memorable experiences. Learn how brands can leverage sound to tell compelling stories and build deeper connections with their audience.

Speakers:

• Kate Ingram, Director of Europe, Advertising Week
• Sue Dru, Executive Creative Director, Interbrand
• Martijn Boozemond, Sonic Branding Specialist Consultant
• Julian Persaud, Chief Commercial Officer, Epidemic Sound

Take Aways:

1. Importance of sound in branding.
2. Strategies for integrating sound into content.
3. Enhancing consumer engagement through sound.

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