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Episode Summary:

In this episode of Sport Is Life, Ian Hawkins sits down with William Tuffley, an accountant and athlete-welfare specialist, to unpack what really happens after the whistle blows on a sporting career. Drawing on his lifelong involvement in sport and his work with elite and Olympic athletes, Will reframes the idea of “transition” and instead introduces the concept of repurposing; helping athletes recognise and leverage the skills, behaviours, and mindset they’ve already built through sport.

The conversation explores the massive imbalance in high-performance environments, where athletes train relentlessly on the physical side while neglecting the mental, emotional, and life-skills required for long-term success. Will challenges outdated thinking around education, certificates, and identity, arguing that leadership, coachability, discipline, and adaptability are often an athlete’s greatest assets. From NRL stars to Olympic competitors juggling work and training, the episode provides real-world insight into financial literacy, decision-making, career planning, and avoiding common traps like lifestyle creep and poor investment advice.

Beyond elite sport, this episode speaks directly to anyone striving to balance performance, family, health, and purpose. Through personal stories, fan moments, and practical frameworks; including Will’s “athlete health check” approach; listeners are reminded that true high performance comes from balance. Whether you’re an athlete, coach, business leader, or simply someone who loves sport, this episode delivers grounded, actionable lessons for building a life that performs well long after game day.

About the Guest:

William Tuffley

Partner / BDO in Australia

William is a Partner in the Business Services team at BDO in Brisbane, specialising in Sports Wealth Advisory. With a lifelong connection to sport, he works closely with professional athletes, businesses, and organisations across the Sports, Health, and Wellbeing sector, providing strategic accounting, tax, and financial advice during and beyond sporting careers. His work is driven by a deep commitment to helping athletes protect their financial wellbeing while building strong foundations for long-term success.

Having seen firsthand the challenges athletes face both during elite competition and in transitioning to life after sport, William focuses on driving real behavioural change within the sporting industry. He helps athletes maximise earning potential, plan for post-career security, and develop both personal and business capabilities so their sporting career becomes a launchpad, not a limitation, for their future. Alongside his work with athletes, William also supports small to medium businesses and startups across the Innovation, Tourism, Hospitality, and Leisure sectors, combining commercial insight with a genuine passion for people and performance.

Links:/

LinkedIn: https://www.linkedin.com/in/williamtuffley/?originalSubdomain=au

Website: https://www.bdo.com.au/en-au/our-people/william-tuffley

About the Host:

Ian Hawkins is dedicated to showing how sports can transform lives. With extensive experience as an athlete, a coach, PE teacher, community volunteer, and manager at Fox Sports, Ian brings a wealth of knowledge to the podcast. His journey began in his backyard, mentored by his older brother, and has since evolved into coaching elite athletes and business leaders. Ian's commitment to sports and personal development is evident in his roles as a performance coach and active community member. Through "Sport Is Life," Ian shares inspiring stories and valuable lessons to help listeners apply sports principles to all areas of life.

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