In this episode, Tara shares insights on how to recognize your unique superpower, how it can be packaged in signature methodology, and uncovers the steps to create valuable content from your expertise, and monetize it with an online business model. If you are an expert wanting to use your talents to create a sustainable business that not only generates income but also leaves a lasting impact on your customers, this episode is for you.

About Me:

Hey, it’s your host, Tara Bryan. And I am on a mission to help more business owners learn to infinitely scale their businesses by leveraging the power of online without sacrificing the customer experience or results. 

I like to geek out on all things business strategy, marketing, interactive digital and user experience. This podcast is all about what is working, lessons learned and actionable tips to create and grow a thriving online business. 

Join us each week as we dive into different strategies, tactics and tips you can apply immediately to your business.

To learn more:

Find us at https://www.taralbryan.com

Here are two ways we can help you create, grow and scale your business:

1. Want to package or pivot your business? Download our free Step-by-Step guide to get the exact steps you need to create and grow an online business.

Step-By-Step Guide

2. ALREADY HAVE AN ONLINE BUSINESS & READY TO INFINITELY SCALE?

Download our free 50 Ways to Engage Your Customers guide or Schedule a 30 minute call with Tara to talk about our offers that will help you master the game.

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

Mentioned in this episode:

https://taralbryan.com/step/15-learn-to-scale-call

Tara Bryan: 00:00:03

Hey, everybody, it's Tara Bryan, and you are

Tara Bryan: 00:00:05

listening to the Course Building Secrets® Podcast. Whether you're

Tara Bryan: 00:00:08

a coach or a CEO, the success of your team and clients is based

Tara Bryan: 00:00:13

on your ability to deliver a consistent experience and guide

Tara Bryan: 00:00:17

them on the fastest path to results. This podcast will give

Tara Bryan: 00:00:21

you practical real life tips that you can use today to build

Tara Bryan: 00:00:24

your online experiences that get results and create raving fans.

Tara Bryan: 00:00:28

Why? So you can monetize your expertise and serve more people

Tara Bryan: 00:00:33

without adding more time or team to your business? If you're

Tara Bryan: 00:00:36

looking to uncover your million dollar framework, package it and

Tara Bryan: 00:00:40

use it to scale you're in the right place. Let's dive in.

Tara Bryan: 00:00:45

Hey, everybody, welcome to today's episode of the cCourse

Tara Bryan: 00:00:48

Building Secrets® Podcast, I am thrilled that you're here today.

Tara Bryan: 00:00:51

Hey, in this episode, I just had to jump on over the weekend and

Tara Bryan: 00:00:57

record this episode because it's actually kind of a funny one. So

Tara Bryan: 00:01:01

I don't know if you have ever been in the situation. But you

Tara Bryan: 00:01:05

know that one time that I was sitting talking to my husband,

Tara Bryan: 00:01:09

and realize that he actually is the ideal prospect for one of

Tara Bryan: 00:01:14

our programs, that I had to share it with you because it was

Tara Bryan: 00:01:21

it was like a full circle moment, right. And so he was

Tara Bryan: 00:01:25

talking about what was going on right now with him at work. And

Tara Bryan: 00:01:29

he said, You know, it's so interesting, for the last couple

Tara Bryan: 00:01:32

of weeks, people have really been telling me how good I am at

Tara Bryan: 00:01:38

this thing that he is doing, which is part of kind of his

Tara Bryan: 00:01:43

core job. But he never really recognized before the gift that

Tara Bryan: 00:01:48

he had in this part of the work that he was doing. And he said,

Tara Bryan: 00:01:54

You know, it's so funny, because people keep coming to me and ask

Tara Bryan: 00:01:57

me questions. People are, you know, keep commenting about how

Tara Bryan: 00:02:02

this approach that I'm using has helped them so much has really,

Tara Bryan: 00:02:07

you know, been something that they have never heard from other

Tara Bryan: 00:02:10

people. And he's added a lot of clarity, and a lot of just

Tara Bryan: 00:02:17

calmness to some stressful situations. And he said, You

Tara Bryan: 00:02:22

know, just super interesting. And I said, Well, let me see,

Tara Bryan: 00:02:26

right, like, this is what I do. And it's an you know, that is

Tara Bryan: 00:02:30

one of the key signs that you have an expertise that you could

Tara Bryan: 00:02:36

package to help other people is when you start hearing that

Tara Bryan: 00:02:40

like, Oh, you're so good at that, oh, I wish that, you know,

Tara Bryan: 00:02:43

everyone could experience this. Like that is something that's so

Tara Bryan: 00:02:46

great that you're doing for our customers, or our patients or

Tara Bryan: 00:02:50

clients or whoever else, right? Like, if people are seeking you

Tara Bryan: 00:02:53

out, if you're hearing compliments like that. And

Tara Bryan: 00:02:57

you're like, Huh, what am I doing that's different, right?

Tara Bryan: 00:03:00

That is a great indication that you may have some sort of

Tara Bryan: 00:03:05

proprietary methodology or approach or way of doing things.

Tara Bryan: 00:03:09

That is it's different from other people that other people

Tara Bryan: 00:03:13

could benefit from learning. So that was the first thing that

Tara Bryan: 00:03:17

happened. And and of course, you know, my spidey senses go up,

Tara Bryan: 00:03:20

and I'm like, wait, wait a minute, this is something that

Tara Bryan: 00:03:22

would be super helpful. And, and so I said, of course, have you

Tara Bryan: 00:03:28

thought about packaging that so that other people who are doing

Tara Bryan: 00:03:32

similar jobs to you could, you know, learn your approach and

Tara Bryan: 00:03:37

how it is helping your customers to be able to help their

Tara Bryan: 00:03:42

customers? And and he said, Oh, no, people won't pay for that.

Tara Bryan: 00:03:46

Right? Like, why? Why would they pay for that? There's so many

Tara Bryan: 00:03:49

other people out there who have more experience than I do.

Tara Bryan: 00:03:52

There's so many people out there who are probably doing the same

Tara Bryan: 00:03:55

thing. Why? Why would I bother doing that? Number one, the

Tara Bryan: 00:04:00

second thing he said was I have no desire to create a course or

Tara Bryan: 00:04:04

program, a book or anything he's like, I don't want to sit down

Tara Bryan: 00:04:08

and do that. And so those are two kind of, you know, common

Tara Bryan: 00:04:13

things that I hear, right, like, well, one, somebody could go out

Tara Bryan: 00:04:16

to Google and find this or like, doesn't everyone do this? Come

Tara Bryan: 00:04:19

on? That is an indication that it's your superpower, and

Tara Bryan: 00:04:22

something that doesn't come easy for everyone. It isn't something

Tara Bryan: 00:04:26

that everyone is either considering or thinking about.

Tara Bryan: 00:04:30

And then there's probably an audience of people out there who

Tara Bryan: 00:04:33

are struggling to get their point across to do the thing

Tara Bryan: 00:04:37

that he is doing so well. Right. That's his superpower.

Tara Bryan: 00:04:40

What is your superpower? What is the thing that like is super

Tara Bryan: 00:04:44

easy for you? That seems like oh, why, you know, why would

Tara Bryan: 00:04:48

somebody pay for this? So simple. Right? Or, well, they

Tara Bryan: 00:04:52

can just get this by doing whatever. Right? And that that

Tara Bryan: 00:04:55

is another great indication that you probably have something that

Tara Bryan: 00:05:00

not everyone has. Because here's the reality is that when you

Tara Bryan: 00:05:03

have an expertise, when you have a superpower, it seems so simple

Tara Bryan: 00:05:08

to you. So basic to you. But to other people, it's very

Tara Bryan: 00:05:11

difficult. And so when you're hearing those messages, like,

Tara Bryan: 00:05:14

wow, that was really cool or cash, nobody's ever explained it

Tara Bryan: 00:05:17

to me this way, or I've never heard it, you know, never heard

Tara Bryan: 00:05:21

it this way, or this is really easy. You know, this is really

Tara Bryan: 00:05:24

simple. Now that you explain it, those are great indications that

Tara Bryan: 00:05:29

that truly you should lean into, because it means that they're

Tara Bryan: 00:05:32

not out there getting that information in a different way,

Tara Bryan: 00:05:36

they haven't been able to go out and figure it out, right. And so

Tara Bryan: 00:05:40

embrace that.

Tara Bryan: 00:05:41

The second thing is is like, No way, Jose am I interested in

Tara Bryan: 00:05:45

sitting down and writing something or being on video or

Tara Bryan: 00:05:49

whatever else. And the beauty of it is, and this is what I told

Tara Bryan: 00:05:53

him as I was like elicit the next time that you find yourself

Tara Bryan: 00:05:57

in a situation where you are, you know, explaining this in the

Tara Bryan: 00:06:02

way that people are talking about or you're doing whatever

Tara Bryan: 00:06:05

it is that you're doing. Record yourself, either during or

Tara Bryan: 00:06:10

after, right? When you get out of that interaction, go and just

Tara Bryan: 00:06:14

throw your phone up, hit the recording button and say, here's

Tara Bryan: 00:06:19

the conversation I just had. And these are the questions. This is

Tara Bryan: 00:06:23

how I led them to an answer. This is the problem. This is how

Tara Bryan: 00:06:27

I solved it. This is what I said, here's the scenario or the

Tara Bryan: 00:06:31

case study or whatever it is, record yourself with those. And

Tara Bryan: 00:06:36

then what happens is you get enough of those, that that

Tara Bryan: 00:06:40

become kind of the pieces of the puzzle of how you show up

Tara Bryan: 00:06:44

uniquely versus someone else that becomes your proprietary

Tara Bryan: 00:06:48

methodology, all of those recordings can be turned into a

Tara Bryan: 00:06:54

transcript, and then the transcript could be turned into

Tara Bryan: 00:06:58

something else that you can sell, write a book have a

Tara Bryan: 00:07:02

workbook, course a program, a membership, whatever it is, you

Tara Bryan: 00:07:07

could sell that. Because, again, this is most likely something

Tara Bryan: 00:07:13

that you're doing that could help other people. So in his

Tara Bryan: 00:07:17

case, he is the way that he explains medical jargon to his

Tara Bryan: 00:07:23

patients is something that is unique, right? Students who come

Tara Bryan: 00:07:30

out of medical school have all of the medical terms, but they

Tara Bryan: 00:07:32

have a hard time actually explaining the medical terms to

Tara Bryan: 00:07:37

the patient, because the patient doesn't understand medical

Tara Bryan: 00:07:39

terms, the patient needs to understand how to do different

Tara Bryan: 00:07:43

things, or how to anticipate various problems that are coming

Tara Bryan: 00:07:45

up. Or any of the things around a procedure or treatment or or

Tara Bryan: 00:07:55

whatever else. Right? And so whether whether it's a new

Tara Bryan: 00:08:01

physician, a new practitioner, whoever it is, there is a sense

Tara Bryan: 00:08:06

of like, how do you translate the medical to a patient? How do

Tara Bryan: 00:08:12

you communicate to them in a way that they can hear that

Tara Bryan: 00:08:16

alleviates their stress, and helps to make it an excellent

Tara Bryan: 00:08:23

experience for everyone involved. And that's his

Tara Bryan: 00:08:28

superpower. That is what he's really good at doing. And so,

Tara Bryan: 00:08:32

and so, you know, there's, of course, for me, right, we're in

Tara Bryan: 00:08:37

a conversation. And again, this is what I do. So I'm like, Well,

Tara Bryan: 00:08:41

you could tell it this way, this way, this way, this way, this

Tara Bryan: 00:08:43

way, this way. And, and so it's it was a fun conversation for me

Tara Bryan: 00:08:49

eye opening, I think for him for a lot of different reasons.

Tara Bryan: 00:08:53

And so, I published this today, because first of all, if you are

Tara Bryan: 00:09:01

in business, and you have a proprietary methodology, it is

Tara Bryan: 00:09:08

fun when it comes out in the wild in a way that you're not

Tara Bryan: 00:09:16

expecting. And so look for those because it does give you some

Tara Bryan: 00:09:24

insights and nuggets in terms of like, how are you communicating

Tara Bryan: 00:09:32

what you do, how you're communicating what you offer,

Tara Bryan: 00:09:39

simple enough that your spouse could understand. But also I

Tara Bryan: 00:09:46

think that it shows that everyone has some type of

Tara Bryan: 00:09:53

expertise. The difference was between people who want to

Tara Bryan: 00:10:00

package their expertise into something that helps other

Tara Bryan: 00:10:07

people and and the people who know that they have an expertise

Tara Bryan: 00:10:15

but don't package it to help other people. You know, who who

Tara Bryan: 00:10:23

is the difference, right? Like who who does one versus the

Tara Bryan: 00:10:30

other. And, you know, my my biggest response to him was, you

Tara Bryan: 00:10:38

know, there are people out there who need As desperately they're

Tara Bryan: 00:10:46

struggling to help their patients, they're struggling to

Tara Bryan: 00:10:53

communicate effectively, they are probably really good at what

Tara Bryan: 00:11:01

they do, but they don't know how to explain it in a way that

Tara Bryan: 00:11:09

brings more patients to them, right. So it's a disservice to

Tara Bryan: 00:11:17

all of those people, for him to keep it to himself. And what

Tara Bryan: 00:11:22

And, and so again, hopefully this serves you what what my

Tara Bryan: 00:11:24

what a phenomenal legacy that he could leave to the fields of

Tara Bryan: 00:11:27

goal is, is for you to recognize when it is that you have some

Tara Bryan: 00:11:32

sort of superpower, and then really consider how can you

Tara Bryan: 00:11:32

medicine by providing this guide, this book, this courses,

Tara Bryan: 00:11:36

package it to help the people who need what you have to offer?

Tara Bryan: 00:11:40

program, this membership, whatever it is, so he can help

Tara Bryan: 00:11:41

And then third, and and, you know, kind of the icing on the

Tara Bryan: 00:11:45

cake. If if you are an expert, like my husband, is how can you

Tara Bryan: 00:11:47

other people do this, right, like he could go and, and teach

Tara Bryan: 00:11:50

make some money doing that, right? Because all that is is

Tara Bryan: 00:11:55

exchange of value, the money is just the opportunity to be

Tara Bryan: 00:11:55

at one of the medical programs, that that is out there and help

Tara Bryan: 00:11:59

rewarded for all of the work that you have done to become an

Tara Bryan: 00:12:03

new medical professionals learn this skill, he could offer it as

Tara Bryan: 00:12:04

expert up until this point. And and so if this is you,

Tara Bryan: 00:12:08

congratulations, you have definitely got something that

Tara Bryan: 00:12:11

a supplemental program, or course, or certification or

Tara Bryan: 00:12:12

you could monetize, and get out into the world in a broader way.

Tara Bryan: 00:12:17

And so stay tuned, we'll see what happens. We'll see if I can

Tara Bryan: 00:12:18

something else, he could partner with the medical, some medical

Tara Bryan: 00:12:22

get him to record some things so we can turn them into some

Tara Bryan: 00:12:26

association, right and get that out, he could become a speaker,

Tara Bryan: 00:12:26

assets that will not only help him today, help serve other

Tara Bryan: 00:12:31

people tomorrow, but also become the legacy that he leaves in his

Tara Bryan: 00:12:34

he could be he could do all sorts of things, sharing his

Tara Bryan: 00:12:36

career.

Tara Bryan: 00:12:36

All right, there you go. Have a great day. If you are also in

Tara Bryan: 00:12:41

this place, give me a shout. We'd love to talk to you. You

Tara Bryan: 00:12:41

knowledge, sharing his information that he has acquired

Tara Bryan: 00:12:44

may be a perfect candidate for one of our programs, where we

Tara Bryan: 00:12:48

over time, that has become his unique way of helping people

Tara Bryan: 00:12:48

help experts package and create a business around their

Tara Bryan: 00:12:52

expertise and their intellectual property. All right, there you

Tara Bryan: 00:12:56

that he serves.

Tara Bryan: 00:12:56

go. Have a great day.