What do you do when your dream property faces 18 zoning restrictions? You pivot.
In this episode, I take you behind the scenes of our Kentucky property—originally intended to be a luxury wedding venue and now a thriving short-term rental on the Bourbon Trail. From unexpected zoning drama to interior design choices that tell a brand story, this one’s a ride.
I share the real estate misadventures that shaped our approach to short-term rentals, how we branded The Commonwealth with themed rooms inspired by U.S. commonwealths, and the specific guest experience strategies we use to maintain a 5-star Superhost status—even while managing remotely.
Time-stamps:
The first short-term rental story (1:04)
Our dreams for the Kentucky property (2:26)
Deciding to make the property a short-term rental (4:07)
Lessons learned from the Kentucky property (6:10)
From wedding venue to short-term rental (9:51)
Building the brand within the rental walls (11:34)
Power Hour (15:06)
Opening for bookings and maintaining 5-star status (16:01)
Running the rental remotely (18:27)
Our ideal guest avatar (21:01)
Next steps for the property (25:05)
Mentioned in This Episode:
Episode 47 Converting Our Starter Home Into a Successful Airbnb: podcasts.apple.com/us/podcast/converting-our-starter-home-into-a-successful-airbnb
Episode 3 The Best Laid Brand Lessons From a Wedding Venue Venture: podcasts.apple.com/us/podcast/the-best-laid-brand-lessons-from-a-wedding-venue-venture
Power Hour: Power Hour on Mondays at 1PM EST
Website: brandandmarket.co
Instagram: instagram.com/brandandmarket.co
