Recorded live during Idea Week, this episode of Rooted & Reaching brings host Marty Mechtenberg together with Joseph McKeirnan, Founder of Tingaponics, for a fast, candid conversation about the future of indoor vertical farming. Joseph is building a growing system that blends the affordability of hydroponics with the efficiency of aeroponics, a hybrid approach he named for the Greek word "tingo," meaning dip. The result is a method that dips plant roots in nutrient-rich water and then raises them back into the air, aiming to outperform existing systems on both yield and operational efficiency.
Joseph traces the roots of the idea back to the small family wheat farm in Washington where he grew up, and to the mechanical engineering and management training he later brought to the problem. With farms facing foreclosure pressure, rising fertilizer costs, and produce prices climbing at the grocery store, he sees vertical farming as a timely opening. His goal is a fully automated product that serves both everyday consumers and commercial operators: plant a seed, plug it in, and let the system handle watering, lighting, and nutrients.
The conversation also turns to the entrepreneurial ecosystem that helped a self-described very new founder get off the ground. Joseph reflects on how accessible and well-connected the South Bend Elkhart region has been, from grant funding that supported his prototype to the mentorship and financial backing that first-time entrepreneurs so often lack. His advice for the next builder with half an idea is simple and hard-won: build your team, seek out the support that is already there, and do not be afraid to fail.
Key Takeaways:
● Tingaponics is a hybrid system that combines hydroponics and aeroponics, dipping roots in water and raising them into the air to capture the strengths of both methods.
● Vertical farming is the broad category of growing produce in a controlled environment; hydroponics is one form of it, which is why all hydroponics is vertical farming but not all vertical farming is hydroponics.
● Hydroponics is cost-effective and beginner-friendly, while aeroponics grows plants faster but costs more and demands more maintenance. Tingaponics aims to blend the best of both.
● Real market pain points drive the design: customers said they lacked a green thumb, the time, energy, or money to grow plants, and a way to keep plants alive while traveling.
● The product is designed for both consumers and businesses, with a fully automated, plug-it-in experience that handles watering, lighting, and nutrients.
● Startups often fail from a lack of money, support, or mentorship, and Joseph found all three in the South Bend Elkhart region.
● For new founders: build and find your team, seek out the support that already exists, and do not be afraid to fail.
Resources Mentioned:
● Proof of Concept Fund, a micro-grant program from Startup South Bend Elkhart offering equity-free grants of up to $5,000 to early-stage entrepreneurs
● Startup South Bend Elkhart
● South Bend Elkhart Regional Partnership
● Indiana Small Business Development Center
● The Awesome Foundation
● McCloskey Venture
● Idea Week 2026
Connect:
● Rooted & Reaching Podcast: https://www.southbendelkhart.org
● Host: Marty Mechtenberg: https://www.linkedin.com/in/martin-mechtenberg-515a648/
● Guest: Joseph McKeirnan, https://www.linkedin.com/in/joseph-mckeirnan/
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