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Bootstrapping from $0 to $10M ARR: A Personalized Sales Automation SaaS with Guillaume Moubeche # 147
Episode 14727th October 2021 • SaaS District • Akeel Jabber | Horizen Capital
00:00:00 00:50:26

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Guillaume is an entrepreneur, co-founder and CEO at Lemlist, one of the coolest sales automation platforms on the market right now. Guillaume and his team bootstrapped in the past the “Lempire”, Lemlist + Lempod and exited Lempod to focus on Lemlist.

During this interview we cover:

  • 00:00 Oribi.io Smarter Data-Driven & Analytics Decisions
  • 01:02 - Intro
  • 01:57 - Most Effective Way to Reach Customers
  • 10:20 - Personalized Sales Automation & Building Relationships
  • 13:26 - Growth Channels that lead $10M + ARR
  • 18:05 - Creating Content & Building a Community 
  • 21:32 - Recommendations to SaaS Founders about Growth Channels
  • 27:36 - Buying Email List or Places to Get Sources?
  • 29:12 - Contentfy.co Your On-Demand Podcast Editing Team
  • 30:36 - How Often To Send Marketing Mail? Any Best Time?
  • 33:53 - Increasing  the Reply Rate
  • 35:23 - Top Tips & Tricks for Open Rates
  • 38:16 - Guillaume Background, Exiting & Reffusing a $30M Funding Round
  • 43:36 - Long Term Vision for Lemlist
  • 44:54 - Advice Guillaume Would Give to His 25 Years Old-Self
  • 45:59 - Matt’s Greatest Challenges as Being CEO at Lemlist
  • 46:22 - Instrumental Resources For Guillaume Success
  • 48:32 -  What Does Success Mean To Guillaume Today
  • 49:15 - Get in Touch With Guillaume

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