BIO: Justin Cunningham helps thought-leader business owners make simple changes to radically grow profits through standing out, creating transformative content and offers, and optimizing effectiveness.
STORY: Justin overworked himself while planning an event in Los Angeles so much that he was out of his depth during the event.
LEARNING: Face your fears and show up. Stay true to your passion. Your outcomes do not define you.
“Luck is when passion meets opportunity.”
Justin Cunningham
Guest profile
Justin Cunningham helps thought-leader business owners make simple changes to radically grow profits through standing out, creating transformative content and offers, and optimizing effectiveness.
Justin is a former international music performer, designer, event producer, and editor of NZ Entrepreneur magazine.
His business career as a global sales trainer, accelerated results educator, and the founder of the SHIFT agent movement and the celebrated ‘SHIFT Your results’ system.
Justin is best known for his fast results recipes for time-poor businesses and his ability to simplify the complexity of standing out and being rewarded in saturated markets.
In short - Justin helps frustrated business rockstars go BIG!
Take The ‘Shift Your Results’ - Business Owner Quiz reveals the unconscious ways we are blocking our goals and results and how to overcome that.
Worst investment ever
Justin wanted to go to Los Angeles and create an event called Creative supernova. He intended to support creative entrepreneurs. He was motivated, pumped, and fired up to host the event. Justin had a business partner helping him with the finances, and she also had a lot of relationships in Los Angeles.
Promotions for the event started, but nothing was happening. No tickets were being sold at this stage. He’d already spent about $30,000. Justin went to LA, and even though he didn’t have any support structure there, he stayed seven weeks on the ground hustling. He managed to get about 90 people to sign up for the event.
Justin’s biggest mistake was doing so much by himself to make the vent happen. He spent so much time hustling and getting it ready. He was also dealing with the grief of losing his dog and stepfather. This left him so burned out that when he went on stage during the event, he was out of his depth despite being a successful sales trainer.
Lessons learned
- Face your fears and show up.
- Stay true to your passion.
- Your outcomes do not define you.
- Where your attention goes, your energy flows.
Andrew’s takeaways
- Burnout is real.
- Don’t try to do too much at once. This could break you.
Actionable advice
You can be afraid or excited about what the future holds. Either way, the future is going to come. So make your choice and go forward because taking action will always get you closer to whatever you want to be. You might not always get what you want. But you may get more than you expected.
No.1 goal for the next 12 months
Justin’s goal for the next 12 months is to be consistent and persistent.
Parting words
“You’ve got one choice; go big.”
Justin Cunningham
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Connect with Justin Cunningham
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Further reading mentioned
