In this episode, we dive into the #1 mistake that's sabotaging your sales success and costing you valuable deals. Join us as we uncover the crucial difference between executing a sales process and mastering the art of closing. Learn actionable strategies to identify and overcome hidden objections, optimize your closing process, and avoid the pitfalls that lead to a CRM full of undecided prospects. Whether you're in consulting, IT services, or any consultative sales role, this episode is packed with insights to help you close more deals and boost your sales performance. Tune in for expert advice on transforming your sales approach and achieving better results!