In this episode of the Thoughtful Entrepreneur, your host Josh Elledge talks to the CEO and founder of McGaw.io, Dan McGaw.
McGaw.io helps companies build their marketing technology stack and revenue infrastructure. They help their clients choose and build their marketing and sales technologies and help them to leverage their stack to grow their business. Dan has worked with Maserati, Club Med, King’s Hawaiian, and more well known brands.
The biggest issue Dan sees with the companies he works with is either an issue with customer journey visibility or an issue with customer conversion. McGaw.io assesses and determines the company’s true goals and then helps the company reorganize their customer journey so they can both understand and improve the company’s growth. When you choose a tool or stack, your number one problem is adoption. The team needs to be able to handle their tech stack to reach their objectives, which is where McGaw.io comes in to help them choose the right stacks and operate those tools moving forward.
Make sure you listen to your clients and operate with their input heavily involved. Work with them where they’re at, and they may not love every necessary growth move, but if they understand why changes need to be made, you’re on the right track.
Making hard decisions and learning new things are hard pills to swallow, but these changes are necessary for sustainable and fast tracked growth. You have to do what’s best for the business – don’t buy into fads or “hype sauce”. If you want to scale, you have to make optimized business decisions and stay away from fad systems and tools. You really need to choose your tools with your business’s future in mind, and perhaps that won’t be easy, but if you don’t future-proof your business now, replatforming will slow you down later. You must be absolutely focused on growth and the future when making major business decisions and changes.
When you know problems do lie down the road, Dan suggests you prepare today as much as you can for tomorrow’s problem. It may be a while before a problem you foresee actually hits, but you want to make small steps each day to figure out that problem. Today’s best decision may not be tomorrow’s, but if you’re always making small steps to improve and address an issue, you’re still making incremental progress.
If you’re interested in checking out what McGaw.io does, you can contact someone on the team here.