EPISODE OVERVIEW

Duration: Approximately 42 minutes

Best For: Business owners who feel like a slave to the company they built and want to create systems that work without constant involvement

Key Outcome: Understand how to identify your zone of genius, leverage AI as an accelerator rather than a complication, and design business models that scale your expertise without draining your energy

THE BOTTOM LINE

What if the reason you feel exhausted and trapped has nothing to do with working harder, and everything to do with working against your own wiring? Nathalie Doremieux spent years feeling like she did not belong in entrepreneurship, scoring just 2 out of 10 on an entrepreneurial assessment while surrounded by natural-born business builders. Yet she and her husband have run a successful business for 20 years from home, raised three children, and now help others create membership-based businesses that scale without constant owner involvement. The breakthrough came when she stopped trying to be something she was not and instead designed her role around her strengths. If you are working 60-hour weeks convinced that no one can do it as well as you, this episode reveals why knowing yourself might be the most profitable business decision you ever make.

WHY THIS EPISODE MATTERS TO YOU

Learn how the visionary and integrator partnership works so you can stop trying to be everything and start focusing only on what you do best

Discover why your membership or online offer might be designed wrong if it feels like too much work, and how to fix it so it scales without draining you

Understand how AI can be an accelerator and amplifier rather than another complex system to manage, with practical examples you can implement immediately

Recognize the real cost of continuing to operate in your weakness zones, including the health, relationships, and time you sacrifice daily

KEY INSIGHTS YOU CAN IMPLEMENT TODAY

Know Your Wiring Before Scaling: Understanding whether you are a visionary or an integrator changes everything about how you should structure your role in the business. Operating outside your zone of genius drains energy you need for growth.

Design Memberships for Results, Not Content: Nobody wants to watch more videos. They want results. If your membership or course focuses on giving people more content instead of faster outcomes, you are creating work for yourself and frustration for your members.

AI is an Amplifier, Not a Replacement: Feed AI good inputs and it amplifies your expertise. Feed it nothing and you get flat, generic output. The tool accelerates what you already have rather than creating value from thin air.

Problem-Solution Thinking Prevents Shiny Object Syndrome: Before adopting any new tool or strategy, ask yourself what problem it solves. Many AI tools will not exist in two years. Focus on solutions to actual problems in your business.

Seasons of Life Allow Strategic Intensity: Finding balance does not mean equal time on everything always. It means intentionally choosing what matters most in each season and giving yourself permission to focus there.

GOLDEN QUOTES WORTH REMEMBERING

"We built our business to help people and have freedom, but now feel like a slave to it." - Nathalie Doremieux on the trap many business owners find themselves in

"I'm not broken. It just means that now we know. So you need to find support for these things." - Nathalie Doremieux on discovering her entrepreneurial wiring

"AI is not just ChatGPT to write flat, boring copy. We use AI to customize, to amplify messages. It's an amplifier, it's a multiplier, it's an accelerator. You need something good to amplify it." - Nathalie Doremieux

"We're not lazy. I don't believe that most people are lazy. They are just doing something that's really not what they want to do. Because when you really want to do it, then you find a way." - Nathalie Doremieux

"If you think it's too hard work or it takes too much of your time, you designed it wrong for what you want." - Nathalie Doremieux on membership models

QUICK NAVIGATION FOR BUSY LEADERS

00:00 - Introduction: Meet Nathalie, membership strategist and AI integrator running a 20-year business with her husband

03:45 - The Silicon Valley Exit: Why leaving high-paying jobs to move back to France made sense for family freedom

08:20 - The Membership Lab Approach: How to create online experiences that get members actual results, not just more content

14:30 - AI Integration for Memberships: Practical ways to use AI tools inside portals to speed up member results

19:15 - Getting Fired by Your Spouse: The painful lesson of operating as an employee instead of a partner

25:40 - Visionary vs Integrator: Understanding your wiring and why a 2 out of 10 entrepreneurial score is not a death sentence

31:00 - 75 Hard at 54: How physical challenges create courage for business transformation

36:20 - Podcast Lead Flow: Turning podcast listeners into qualified leads through AI-customized content

40:45 - Conclusion: The most important business decision is knowing yourself

GUEST SPOTLIGHT

Name: Nathalie Doremieux

Bio: Nathalie is a membership strategist, AI integrator, and co-founder of the Membership Lab and Podcast Lead Flow. After spending a decade as a software engineer in Silicon Valley biotech, she and her husband moved back to France in 2005 to build a business that allowed them to be present for their three children while scaling their expertise through online programs and AI-powered tools.

Connect with Nathalie:

Website: https://themembershiplab.com/

LinkedIn: https://www.linkedin.com/in/nathaliedoremieux/

YOUR NEXT ACTIONS

This Week: Take an honest assessment of which tasks in your business energize you versus drain you. Write two lists and notice the pattern.

This Month: Identify one recurring problem in your business that could be solved with a systemized solution, whether that is a membership offering, an AI tool, or a delegated process.

This Quarter: Have a real conversation with your business partner, spouse, or key team member about your respective strengths. Map out who should own what based on wiring, not just availability.

EPISODE RESOURCES

Fabienne Frederickson - Business coach mentioned by Nathalie who helped her understand she was not broken

75 Hard Challenge - The 75-day discipline program Nathalie used to build consistency and prepare for business transformation

Podcast Lead Flow - AI-powered tool for turning podcast listeners into qualified leads (https://themembershiplab.com/)

Diary of a CEO with Steven Bartlett - Podcast referenced regarding AI industry insights

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READY TO ESCAPE THE TRAP?

Take the Freedom Score Quiz: https://scoreapp.atpbos.com/

Discover how trapped you are in your business and get your personalized roadmap to freedom in under 5 minutes.

Book a Free Strategy Session: https://www.atpbos.com/contact

Let's discuss how to build a business that works WITHOUT you.

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CONNECT WITH YOUR HOST, ROY CASTLEMAN

Roy is the founder of All The Power Limited and creator of Elevate360, a business coaching system for entrepreneurs ready to scale without burnout. As a certified Wim Hof Method Instructor and the UK's first certified BOS UP coach, Roy combines AI automation, wellness practices, and business operating systems to help trapped entrepreneurs reclaim their freedom.

Website: www.atpbos.com

LinkedIn: https://www.linkedin.com/in/roycastleman/

YouTube: https://www.youtube.com/@allthepowerltd

===SHOWNOTES METADATA===

EPISODE_NUMBER: 26

DISPLAY_TITLE: Nathalie Doremieux: How to Build a Business That Gives You Your Life Back (After 20 Years of Entrepreneurship)

SEO_TITLE: Nathalie Doremieux on Building Business Freedom Through Memberships and AI Integration

SHORT_SUMMARY: Discover how a software engineer turned entrepreneur built a business on her own terms while raising three kids, and learn practical strategies for using AI and memberships to scale without working harder.

SEO_KEYWORDS: business freedom, membership sites, AI integration for business, work life balance entrepreneur, scale without burnout, Nathalie Doremieux, Membership Lab, Podcast Lead Flow, delegation strategies, visionary integrator partnership

GUEST_NAME: Nathalie Doremieux

GUEST_WEBSITE: https://themembershiplab.com/

GUEST_LINKEDIN: https://www.linkedin.com/in/nathaliedoremieux/

DURATION_MINUTES: 42

===END METADATA===

So today I am joined by somebody who is just

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awesome. I think. Yeah, she's got such a nice thing

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that she's doing. Natalie is the. Let me see if

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I get this right. The membership strategist, AI integrator, co

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founder of the membership Lab and podcast lead flow and

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more. Look at that. Awesome. More than that, I think

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she's an entrepreneur and she's in France and she's doing

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what she loves, which is taking to people

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a range of different things. She's over the years done

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a lot of work on membership sites, so we'll dig

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into that a little bit. And she's also done a

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range of other things and I love that you're getting

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into AI and see how that all works. First of

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all, give us a little bit of history about who

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is Nagyanda. Nathalia. Natalie. Natalie. Yeah, yeah. Thanks

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for having me on the show, Roy. So to make

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it really short. Yes. I live in France. I run

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a business with my husband. It's my business partner. We've

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been running it for 20 years. We met at school

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and moved to the US to live the American dream

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back in 1995 and we stayed there for 10 years

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as software engineers and then moved back to France with

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our three kids in 2005 to start a business. Because

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even though we really loved our jobs over there, it

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was very fulfilling. It was in the biotech industry. We

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were in the right place, Silicon Valley, making loads of

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money, but the life outside of work, we just didn't

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have time to spend time with the kids and we

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were picking them up very late and we were like,

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we want to stop this and we want to move

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back closer to family. We was getting older and we

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want to be there for our kids. So we moved

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back in 2005 just so that we thought it would

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be two years. We're still here 20 years later for

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several reasons, but we started our own business that we

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run from home and that's really what allows us to

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build a business on our terms. So always getting paid

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from day one, we started the business that was not

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a compromise and be there for our kids now they've

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left the nest. But that's really the life that we

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built together and the business around it. It's very intertwined.

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There is no, like, life and business for us. It's

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like very much almost one and the same. I think

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the important thing, a few important things here. Firstly, we've

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spoken a bit and you're living the life you love.

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This is so very important. And yeah, this there's so

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few business owners out of all of the business owners

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out there that can actually get to this point of

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balancing everything correctly, because it is, it's juggling and getting.

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This point of balance is so important. And we're going

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to dig into that a little bit today. But first

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of all, let's just go into what you guys do.

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Really want to dig into the membership stuff first and

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then the other, the two new podcasts, Lead Flow and

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the Membership Lab. Absolutely, yeah. So the Membership Lab and

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building memberships is something we've been doing for years. And

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basically what we do there is we help businesses. We

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want to create an online portal, an online offer where

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they can scale their expertise and really create an experience

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for people online so that they actually get results. Right.

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So that's really our focus, creating great experiences online so

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that people will not only join your membership, but they

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will stay. And in order for them to stay, they

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need to get results, hence the experience. And then we

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about, I think, I would say six years ago, we

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started to integrate AI into it. So back then we

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didn't have the tools that we have today. Okay. We

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had to be a developer and really think hard, which

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is what Olivier, my husband, does. And we started to

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create these tools because again, we were looking into how

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can we help people find information that they need faster.

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So not a basic search, something that can search through

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the audio, through the video content and things like that

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and show you. Exactly. This is where it's mentioned, right?

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Like for call replays. Nobody watches replays, but there is

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gold stuff in it. Okay, how can we help people

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find that stuff? So that's really how it started. And

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I want to say, like, everything that we do, it's

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really been a thread in our business is we are

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problem solvers. So we look at is there. And that's

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a mistake we made when we moved back to France.

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We could go back to that if you want. But

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how we spend like half a million dollars of our

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own money into building software, not knowing if people wanted

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to buy that. But back to what we found, now

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it's look at a problem that people have and can

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you create a solution for it? That's how the AI

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came about. People were like, how can I improve the

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experience? How can I make my retention better? It's not

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about giving them more content, more videos to watch. Nobody

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wants to watch videos. Everybody wants results. Now, with what

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we have our disposal, with the open APIs and all

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these different models, how can we create tools inside memberships

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and online Courses to speed up results, to boost people

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confidence, to create role play. Right? And those are things

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that people don't even imagine are possible. So I'm glad

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we're having that conversation because that's like my mission, to

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tell people that AI is not just chatgpt, to write

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flat, boring copy. We use AI to customize,

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to amplify messages, right? It's an amplifier, it's a multiplier,

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it's an accelerator. You need something good to amplify it,

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right? If you give it nothing, then it's going to

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be plain flat, right? So that's really how it's been

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evolving with memberships. And right now we are behind big

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memberships that have like thousands of members and that are

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like basically always actively listening to their members. How

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can we make this better? How can we improve that

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experience? Is there a tool, I'm sure you're familiar with

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custom GPTs and ChatGPT. One of the service that we

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have is that we actually create custom GPTs, but inside

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portals, because now you can monetize them and you can

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see only if you're a member, you have access. Plus

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your content is more protected, right? Because in a custom

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GPT, if you go and put in your whole course

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loaded into the GPT, everybody, people can share it and

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you don't know who is basically using it, right? So

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it's all these tools that, that we're creating and that's

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really, like I said, being the thread in the business

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is. And Olivier, my husband, is great at this identifying.

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Oh, I think there is a problem here. And that's

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how we came to podcast lead flow as well we

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can, which we can talk about later. I think that's

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such an important point though. This AI world, it's here,

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it's here. The train has left the building, it's going

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at freight train speed and it's picking up speed and

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you need to get on it. And I think where

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a lot of people get really stuck is that there's

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just so much noise, there's so many tools and so

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many options. And I spend a lot of time in

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my business coming down to what is the problem, as

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you say, what is the problem that we need to

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fix? Because otherwise you get stuck. I'm a typical entrepreneur.

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I get shiny shit. Itis, I call it, where I

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just chase shiny shit all over the place and just

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say, okay, so look at the business, look at the

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model, look at what you're doing now. Let's actually look

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at what is it, what is the problem? We need

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to fix? A, Yeah, I need to get more leads

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in. Okay, so how do we fix that problem? B,

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I need to do better in operations. Okay, so how

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do we, are we better with our clients and then

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all the things that follow on from that. So if

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we dig into the problems and then just try and

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fix that problem, you don't end up running around all

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over the place. So very much agree with what you're

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saying there. So tell us a bit about the journey

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of going through. I love that first story where you

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decide, I'm now going to be an entrepreneur. We step

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out of the comfort zone of lots of money and.

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Yes. Yeah, so actually it sounds all like rainbow and

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unicorns from the outside, but inside it's really been a

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challenge like four years and it still is today. If

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I'm being honest. Not everything is rainbows and roses. Right?

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So basically I'm not wired as an entrepreneur like I

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would be. I'll be honest even today. I'll be okay

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with a job, a job that's fulfilling, where I feel

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I'm making a difference because I am a to do

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list person. Give me a task and I can check

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and I'm golden. My husband is the entrepreneur. He's always

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wanted to have his own business. Right. He was a

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director of software in a big height biotech company in

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the Silicon Valley. But he wasn't happy. That was still

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not enough. He's always wanted his job. So that was

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the opportunity when we moved. And that's been really hard

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because he actually fired me not once, but twice. You

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have to tell us, what did you do wrong? Nothing.

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Very simple. Oh yeah. Oh yeah. Very simple. I was

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acting as an employee. Okay. So not making decision, not

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stepping up. So in retrospect, we've both learned things. One

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of the things that I learned, actually I think it's

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probably 2015, so really late, was that it's

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okay that I'm wired that way. I'm not broken. There's

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nothing wrong with me being aware of what. Not

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even my weaknesses, but what can trick me and block

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me is very valuable knowledge because now I can do

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something about it. I can surround myself with people that

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can do the thing. And actually we've been complementing each

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other very well and now we know that, which is

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a strength. But when you don't know it, it's not

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a strength because we constantly don't align. Why should we

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have a two hour meeting where there is no checklist

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bullet point at the end? I feel like we've wasted

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our time and he's oh, my God. So much has

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come out of it. And I'm like, no, there is

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nothing tangible for me. Even when we have meetings, there

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is a point where you can see with my eyes

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that I start disconnecting because I'm like, this is going

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too far, too long. I need to go back and

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do some work. But now we know that, right? So

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we can adapt. So I think that's been like one

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of the major thing in the business. And when I

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was working with this coach, I can't tell you her

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name. My name is Fabian Frederickson. And she said, but

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you're not broken. I remember we did this test, like

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on your entrepreneurial level. Are you an entrepreneur? There is

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a test somewhere. I think it's free. I was a

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2 out of 10. And we were at this. We

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were in Paris and we were at this retreat, right?

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And people like, 7, 8, 10. Fabian is a 10.

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Next to me is my friend now, Gita. She's a

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10. And I'm a 2. And I'm like, I have

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not no place in this room, right? So if Fabian

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comes to me and I said, I'm a two. And

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he said, that's okay, you're not broken. I remember the

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day she says, you're not broken. And she said, it

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just means that now we know. So you need to

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find a support for these things because I'm not a

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risk taker. So it's evolved a lot. Of course, now

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I have ideas, but I used to have zero ideas.

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Just tell me what to do. That's what I wanted

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to tell my husband all the time. Like, just tell

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me what to do. And the worst sentence that I

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used to work to use a lot that I don't

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anymore, even if I think it is, I don't know.

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Okay, so this is just so awesome because. But what

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I teach is the business operating system from 19. I'll

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come back to that in a second. But in order

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to grow a company, when we start as solo entrepreneurs,

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we start and we all do everything, right? And we

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all. So we start and we have to do everything.

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And then as we grow up and we start going

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through the process, we start handing things out. And the

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two modalities at the top of the organizational chart are

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the visionary and the integrator. And the visionary. Your husband,

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right? He has all the ideas and he runs around

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and he has a vision and he has what he

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wants. And the integrator, that is you, where you have

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to make his ideas actually translate into the real world.

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Because visionaries, I'm a visionary. I'm not as good at

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making the ideas translate. And I have my integrator, Simon.

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So understanding that within yourself just. Yeah. It's such a

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powerful way that you can actually start being more productive

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and more effective. Exactly. Because I think that thinking that

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we can do everything, like first, I think it's very.

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Not arrogant, but it's very like pretentious to say, oh,

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I can be everything. I can be the sales, I

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can be the marketing, I can be the tech. No,

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you cannot be great at all of this. Right. But

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it's looking at what it is that we are great

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at and what it is that like, she calls it

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like your zone of genius. What is it that where

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you are in that space you really shine and that's

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where you get results and the rest you get help.

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Right. So it's really. So there is something with. Usually

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when you have the integrator and the visionary is the

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face of the company, guess what? I am. Creating.

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It's not making it easy. But again, because again, the

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integrator doesn't want to be seen. And that's a protection

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mechanism from me that came. That comes from like childhood.

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Like, we're not going to talk about that because that's

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not the point. But that's. So that creates. Not an

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extra difficulty, but it's like this nuts. Again, not something

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I'm wired to do. That means that if I need

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to show up like this, if I need to make

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a video, if I need to speak, speak. It requires

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extra energy for me to get there and really think

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through why am I doing this. That's how we make

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it happen anyway. Because of the outcome. Yeah. And I

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think, yeah, you. We're going to touch on a couple

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of different points here because there's so much power in

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this. The big thing that I see time and time

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again is your business owners that are close to burnout.

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They're close to. They're so stressed, they're time poor, they

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have so much work to do, not enough time to

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do it. A big portion of that to your very

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point is if you're doing the things you're good at,

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it's easy to do them. You have the energy, you

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can go forward and you can do them. If you're

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doing the things you're not good at, it's not so

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recognizing and understanding that is a massive benefit to your

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mental health. Always doing the things you're not good at,

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it really gives you hard time when you go forward

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with it. So let's just dig into that a bit

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because we'll come back to the AI in a second.

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But you said to me when we met previously, you

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were doing 75 hard. Tell me. Wellness is so important

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to me and wellness. I think we can't be good

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entrepreneurs until we look after ourselves, until we respect ourselves.

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Do we love ourselves? So tell me, how do you

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get into that? So today I am on day 55

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or 75 hard. I've lost 12 pounds. I've got my

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energy back and why I started it. So

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2025 has been a turning point for our business, and

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we knew we had to reinvent ourselves. Like, we've been

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in a comfortable place for a bit too long. And

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what they say, you know, what got you here won't

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get you there. That's exactly that. That's why we started

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Podcast Lead Flow and. And again, knowing that. So I've

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been watching 75 hard. And basically, for people that don't

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know, it's just this, basically these rules that you put

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for yourself for. For 75 days, there are things that

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you have to do that is, that are going to

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make you test your commitments, but it's going to also

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make you healthier. Don't drink, exercise twice a day. You

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know, there's lots of other things. And I also, from

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my readings, I also knew that they often say, if

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you want a big change in an area of your

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life, it helps if you are also doing something that's

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really putting you out of your comfort zone in another

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area. And I'm like, I cannot. I guess I didn't

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want to stay the same. Something had to change. And

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I'm turning 54 on Sunday. I told you, it's my

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best day. And I've always had in my head, my

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husband keeps telling me this, oh, I'm over 50. I

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cannot lose that weight. I used to play tennis, I

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used to run, and I've run several half marathons. And.

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And now everything aches, right? So I can't. And I

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used to think, I'm over 50. That's it. And then

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I saw. So that's for business. I saw what the

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results that people were getting at my age. And that

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make me think, why not me, right? So I was

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like, I thought, that's a good challenge. And I'm doing

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it for me and nobody else. That's the big difference.

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Because it felt for the business for a long time

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that I was doing this business for my husband. So,

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of course, when it doesn't work, then that's the message

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that comes out. I'm not even doing this for myself.

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Why am I putting so much pressure on myself when

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it's not what I want? So I was able in

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the business to focus, find. I want, don't want to

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say pleasure, but to find, like, love into what I

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do just through the connections that I'm making. I am

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a connector, and I love talking to people, my clients,

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and getting them results. So that's how I got to

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love the job. Right. But to get to that next

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level, I don't know really what it takes. So doing

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75 hearts is giving me, like, a big change in

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my life. And as they say, when you do something

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big like this, you're going to feel like, I don't

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know if it's courage or what it is, but that

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you can also try things in business. I love that.

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Yeah. I do. Wim Hof, as we mentioned, and

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I take people through the ice baths and they come

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to me, first of all, very scared, very unsure if

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they can do it, believing they're not. I've had four,

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five people over four years, three and a half years,

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actually get out the ice bath and all the rest

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I've got in. And this thing of doing something hard,

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it's so important to us. We need to understand that

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we're capable, that we're confident that we have this. And

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I've done probably thousands of ice baths now all over

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the world, in all sorts of crazy places. And there's

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one thing that's true. Every time I get in, every

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time I'm like, I don't want to do this. It's

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hard. Right. So now we get up in the morning.

346

Part of our program is to get your morning right,

347

because if you get your morning, you can get your

348

day right. So we get up in the morning, we

349

do a breath work festival. We do some meditation. Yeah.

350

Then we do a little bit of pt. Yeah. And

351

then we jump in and we do an ice bath.

352

Maybe we'll have a sauna in between. And just this.

353

I love that you said you have to love yourself

354

because it's so important that you're doing this for you,

355

right? Oh, yeah. Nobody else 100%. And when you can

356

start your day right, when you can get that power

357

from. Actually, I've done something hard. For me, the breath

358

work and the meditation clears my mind. It takes emotions

359

away. And then I go get the blood going, get

360

everything moving. And then I go, okay, now let's just

361

wake up properly with a nice bath. And it's just

362

so powerful. So this really is something that I think

363

will significantly change your life. Absolutely. I think that, yeah,

364

I don't know what I'm going to do after 75

365

hours. I've seen people do it several times. I will

366

do some version of that. I don't want to stop

367

that momentum. It's your ice bath breath work, meditation. Exactly.

368

Yeah. I'll share some breath work here maybe. Yeah. It's

369

also what it is showing me is that I can

370

be consistent. I can commit to something. Because

371

I've heard from people around me, I cannot commit to

372

something more than one week and then it slips off.

373

So if that is you, if you're like procrastinating and

374

things like that. We're not lazy. I don't believe that

375

most people are lazy. They are just doing something that's

376

really not what they want to do. Because when you

377

really want to do it, then you find a way.

378

You're looking for the accelerator. Think at the kid in

379

the candy store that really wants the candy. You think

380

he's going to ask, mom, can I get a candy?

381

And the mom's going to say, no, he's going to

382

say nothing. No, he's going to jump. He's going to

383

go. He's going to go back. He's going to go

384

back. That should be the same thing in business if

385

we can get as excited as the kid that wants

386

the candy. But you have to find out what is

387

your candy, 100%. So that's a sign. When I work

388

with people with memberships right now, there are people. I

389

say, no, I don't think you're ready. I'm not going

390

to take your money to build something so it looks

391

like this person because you want to do the same

392

as her. Because when you share your idea, you don't

393

sound excited. If you're not, you haven't sold it to

394

me, so you got to get excited. So I get

395

them talking through the coaching, and then suddenly they talk

396

about something and I see, say, okay, that. Let's go

397

deeper. But this is something that you cannot do alone.

398

I think that there might be some people that are

399

like, they just know what they want to do and

400

they go for it. But there are people that are

401

so into not allowing themselves to think that. No,

402

because they think, how am I going to monetize it?

403

How am I going to sell it? It's not about

404

that. It's just starts with the idea. And I don't

405

know where I was going with this, but basically, to

406

your. Point, I think this ability to be coachable is

407

so important, and that's one of the things we struggle

408

with as entrepreneurs, because we want to do it by

409

ourselves. We want to believe that we're all powerful, we

410

can take this and we can run with it. And

411

I found over the. I used to do a lot

412

of. I do a lot of skydiving, so jumping out

413

of airplanes, but also part of this is doing indoor

414

skydiving. So you have the tunnel with the wind blowing

415

in it and you. And this costs £600 an hour.

416

It's a lot of money. Yeah. And you go in

417

small chunks. And so when I first did this, yeah,

418

I was, okay, I'm just going to learn myself because

419

the coaches were another pound 200 an hour. I'm like,

420

I'm not going to do that. And I spent six

421

hours just going and going and not doing anything. And

422

one of my friends was a coach. He came to

423

me and said, listen, Roy, you need coaching, right? And

424

eventually he said, okay, I'll give you coaching for half

425

an hour. Just have the coaching. And in that half

426

an hour, I learned more than the six hours. Yeah.

427

So for me, I now have two business coaches, I

428

have marketing coaches, I have, you know, wherever I need

429

to get support. So I love what you're doing on

430

the membership side because it's such a big piece. It's

431

a lovely, nice niche. There's so many people having this

432

school, communities and the other communities. And I just think

433

there's a real big opportunity there. Yeah. So now let's

434

move. Let's shift gears slightly. Let's go to AI and

435

just think about AI and where do you think the

436

world's going to be in two years time? I

437

don't know how fast it is going to go, but

438

I think it's going to be pretty scary. Yeah. I

439

don't know if. Do you know? Diary of a Seal.

440

Stephen Bartlett, he was saying, I just got this little

441

shot and he was talking to someone, I think, from

442

a big AI company that was saying that the guy

443

is saying something to the public and he's saying something

444

completely differently in private. And what he's saying is the

445

fear is that AI is going to say, at some

446

point, I don't need the human to make a decision

447

now. I can do it for myself. So I think,

448

look, I think, yeah, we have an opportunity. We have

449

an opportunity within ourselves to decide that we take this

450

tool, we use it as a tool and we make

451

it. We make ourselves as strong as possible. And I

452

love this concept that I can think outside my brain

453

now. Yeah, absolutely. I think that. And sometimes people are

454

surprised when I say this, but I don't use many

455

tools. There are many tools. I see. But like it's

456

shiny object to me. Like I said, do I have

457

a problem? So many of these companies, they get started

458

and they die just as fast. Right. Let's see who

459

is still here in two years. Right. Because some. And

460

then some get made irrelevant because of another tool and

461

things like that. It's moving so fast that I think

462

it's really. It's really hard to see which

463

way it's going to go. But like you said, it's

464

for us to decide. For me, I again, an accelerator,

465

right. An amplifier of great things. So it's human AI

466

and human again. Even like for copy or ideas and

467

things like that. You've got to feed it good stuff

468

in order for heat to help you. And then whatever

469

it gives you, you can do something with it. But

470

yeah. Where is it going to be in two years?

471

I have no idea. I think a lot of people

472

that are creating content with AI right now, that's very

473

flat that suddenly has all these emojis that they never

474

used before. It's eventually going to go away. Yeah. I'm

475

really encouraging the people that I'm working with that AI

476

is such a good tool in so many areas. And

477

as humans we have this opportunity. We can either push

478

everything towards AI. Yeah. And then end up with a

479

company that's like you say is flat, it has no

480

soul, has no heart. Or we can put the recurring

481

things, the things that we're actually. That we don't want

482

to do AI to do that. And then we bring

483

more human to the top and be a more human

484

organization. And that's. Yeah. Let your staff have a half

485

a day off if there's not enough work because all

486

the AI is doing it. Just let's take the opportunity

487

to live an amazing life. We don't have to work

488

as hard and we won't have to work as hard.

489

And this is the mindset change that I think business

490

owners need to have and corporations need to have. And

491

like you said, how long will that take? We have

492

all the big companies getting rid of all the coders.

493

And I don't want to go negative because I don't

494

like that. But I just encourage everybody to think, okay,

495

how is it that we can actually make this tool

496

that's so powerful work for us in a way that

497

everybody else benefits? Yeah, absolutely. I think that if you

498

look at it from the point like, can it save

499

me time? Can it automate things that don't

500

require my human intervention? Right. So that's usually not writing

501

emails, because emails are human, but like things that can

502

be automated so that we can be more consistent. It's

503

easier, it can help create consistency, but it can also

504

help customizing. That's what we do with Podcast Lead Flow.

505

Help being able to gather automatically contacts from people to

506

give them something more custom. Right. So it's. I think

507

if you look at it from that standpoint, looking at

508

your business or the business you want to create and

509

all the areas and where is it that. Can I

510

find a tool to do this either faster, better, then

511

that's where it makes sense. Yeah. I think I use

512

it for a couple of other things. I use it

513

for journaling because I don't like writing. I use it

514

for brainstorming, I use it for ideation. How do I.

515

What am I missing? So those, all of those things

516

have just allowed me to do so much more with

517

so much less. But I still maintain, in the last

518

six months, I've done six years worth of work, and

519

not six years worth of work where I'm working. Crazy.

520

Although the last couple of weeks I have been. But

521

yeah, but I'm excited about it. I'm excited about where

522

we can go. Moving onto your Podcast Lead Flow. Just

523

give me a little bit of an understanding. Tell people

524

what that's all about. Okay, sure. So Podcast leadflow is

525

our new baby. It's not so new now. It got

526

out in January. But basically what we do with Podcast

527

Lead Flow is we give an opportunity to host of

528

podcasts and guests to be able to connect with their

529

listeners again. This came from a problem that we found.

530

So I have a podcast. It's got 137 episodes. I

531

have no idea what it brought to my business. Because

532

you don't know your listeners. Right. And so what Olivia

533

identified was that because of the work we were doing

534

with, with AI Inside Membership and things like that, and

535

we could get transcripts and videos and audios and things

536

like that and do something with it. This was like,

537

what if we had a tool where we could use

538

the podcast episode as the knowledge? Say we do an

539

episode and you share how you work with people, your

540

framework. Right. And then we add AI, create a form

541

where people would enter their name in their email. But

542

instead of getting a PDF, sign up to get my

543

free guide, which is very top of the phone or

544

very generic. What if we ask them A couple of

545

questions, that would be the context. So that instead of

546

sending them a PDF, everybody gets the same thing. They

547

get an email customized for them based on where they're

548

at. Basically creates unique piece of content.

549

Either their four step plan to implement your thing or

550

one thing you to do this week to get some

551

result. That's a way to connect with your listener who

552

might not be quite ready to book the call if

553

that's your funnel, but wants to know more how to

554

implement. And that's what's missing right now. People are sending

555

people to Apple and Spotify, but these platforms, they only

556

want listener to stay on their platforms. They don't care

557

about your call to action. That's why they don't make

558

it easy. We were like there is an opportunity to

559

create this tool where if your episode is actionable,

560

people have an opportunity and you say in the episode

561

there is a tool below. And actually I'm going to

562

create a tool for our conversation so you'll see it.

563

I do it with all my guest appearances and when

564

you fill out these questions, I'm going to get you

565

some people say a piece of coaching, an advice, your

566

four step or what you can do this week. And

567

I'm going to be sissied on the email. That means

568

that I see what they receive and I can respond

569

in a couple of days and start a conversation. So

570

this is amazing for people that are coaches that do

571

group coaching or service providers. So probably higher ticket type

572

but see it as a pre qualifier of leads. Amazing.

573

And we will have a conversation as well about that

574

because that's something I'm quite interested in. And a few

575

of my clients are podcasting as well. So yeah, I

576

think that's an amazing thing. So then we have the

577

Membership lab. Yeah, this is. Yeah. So

578

basically the Membership Lab, this is where we support people

579

in different ways. A lot of the people that come

580

to us, they already have a business and they are

581

thinking of adding a membership to their business assets, right.

582

And what we help them figure out is where it

583

best fits based on what they where they want the

584

business to go. So for example, if they are I'm

585

going to a coach, right? Or they sell a SaaS

586

product or something, right. And they want more sales for

587

that and they have this audience, they have these followers

588

or this list of people that are not buying this

589

thing, right? There is an opportunity for a membership there,

590

right. Where you can start to support these people to

591

get them ready for the next step. So I help

592

them people, help them figure out where does it make

593

sense so that they really create that synergy between their

594

offers? We do the tech, obviously, we build the platforms

595

and then we do AI integration. So people that want

596

to move custom GPTs inside a portal, we do assistance,

597

we do AI support your assistance. We do little tools.

598

So for example, a little form to help you rewrite

599

your LinkedIn profile. So it can grab your profile, ask

600

you some questions and boom, it can spit out things.

601

So you need to feed it the knowledge. Right. How

602

do you write a profile? But that's part of your

603

expertise. Right. But then it can have this form. So

604

basically it helps people. Instead of writing things down, you're

605

basically, it helps you think and it can challenge you

606

and things like that. So, yeah, give me the two

607

strangest requests that. Or strangest membership sites that you built

608

up. Because there's so many people sitting here, they're going

609

to be sitting here thinking, yeah, I don't. Yeah, I

610

don't really. I don't think I can do a membership

611

site. Yeah. Oh, you can have a membership for anything.

612

I think one that worked really well was scrapbooking. Okay,

613

do tell. Scrapbooking. Scrapbooking, right. Yeah. So people that. So

614

basically you scrapbooking. You know what scrapbooking is, right? I

615

don't. No. You don't. Okay. All right. So it's basically

616

where you. It's basically where you create. You

617

doodle and you can put stickers and writing. I'm probably

618

saying this really bad for people that do scrapbooking. I'm

619

sorry, but it's like a hobby. It's a hobby. So

620

you put things together, you make it pretty. It's like

621

scrapbooking. So I know what a scrapbook is and it

622

makes sense. I just didn't know that. What else? Yeah,

623

one is actually, it's very helpful, but, like, I had

624

no idea that was a need. One is. So it's

625

the dog handler academy. So it's basically a membership where

626

you pay to have your team trained on how to

627

basically be a good employee in a dog daycare

628

center. So basically, this is how the idea came.

629

Problem solution. Dog daycare centers, they have a lot of

630

turnover. People leave. So she had to retrain people all

631

the time. So she created this program, these videos, and

632

she said to the employee, go watch this. This is

633

like your onboarding. Right. And then she said, gosh, I

634

can sell this to other dog daycare centers. So she

635

put it behind a membership. And now dog daycare setters

636

can buy 5, 7 licenses. And instead of showing the

637

rope to their new employees. They're like, go through that

638

and watch the videos. And there you have it. You

639

can have a. Yeah. Another one is IV Mastery. IV

640

Mastery is for nurses that work in retirement homes. Every

641

three or six months or so, they need to pass

642

a test again, how do you place an iv? How

643

do you feed food and all that stuff? So instead

644

of having these things locally, they buy the membership and

645

they have all the videos and they can see all

646

the employees and they can see if the employees have

647

done the thing and they get a certificate that they've

648

done it for compliance. So anything that is pretty much

649

a recurring problem requires a recurring solution, has an opportunity.

650

A gas station can have a subscription. You have a

651

subscription. That means that maybe you have special discount on

652

certain things. Right. It's

653

such an important part for me of the value ladder.

654

Yes. I have AI community. And so what does the

655

value ladder look like? And maybe I'll talk to you

656

about that. The value ladder. Your people aren't always ready

657

to buy from you. Right? Yeah. And they have to

658

get to know you. They have to see how you

659

talk. And I. And are they the right people? And

660

you need to get to know them as well. I'm.

661

I very much believe. I think we spoke about this.

662

I very much believe that I won't work with everybody.

663

Yeah. There needs to be good energy. We need to

664

understand each other. The person needs to be coachable and

665

understand what that looks like. And yeah. So I bet

666

a lot of people before saying, no, sorry, we're not

667

a good fit, go and try this person. Yeah. And

668

you know, this way. This membership site is such a

669

good way for people to see who you are, to

670

see values, to see everything. Absolutely. It's not for everyone.

671

So the people that I saw, people that started membership

672

and they're like, it's a lot of work. It's. It's

673

heavy. It's. We have to create all of this content.

674

They really either go about it the wrong way because

675

a membership is a scalable model by definition. So if

676

you think it's too hard work or it takes too

677

much of your time, you designed it wrong for what

678

you want. Right. So don't do a membership because you

679

want recurring income and you think that it's passive income.

680

It's not. But it's really got to align. It's got

681

to be something that you also want to do. Right.

682

It's otherwise outsourced, the whole thing. And don't even put

683

your name on it. Right. Have someone on your team,

684

take care of that. But I see too many people

685

that get involved because they feel they have to, but

686

they do it with such negative energy that they're like,

687

it's not even growing. I had a call, like, I

688

think that was this year. And she was like, yeah,

689

it's not really growing. And I'm saying, what are you

690

doing to grow it? Nothing. Yeah, duh.

691

And it happens so, so often. I'm not getting clients.

692

I'm not getting members. Okay. What are you doing to

693

get members? Nothing at the moment. That's the first problem.

694

I'll just put a website up and everyone will just

695

come to me. Oh, yeah. So, yeah, I think, yeah,

696

there's so much useful content in here and there's so

697

much useful stuff that we do talking about. And we

698

can probably carry on talking for another two hours. Yeah.

699

What's the future look like now? What does the future

700

look like for your. Yourself and your husband? And where

701

are you going? Podcast. Lead flow is the thing that

702

we really want to grow. We have a big opportunity

703

with agencies and white labeling, which we're working on already,

704

just because we think it's a problem and we have

705

a solution. So that's one thing. And hopefully that's what

706

can get. How are you pricing that novel? What are

707

you doing with. What does it look like for. I'm

708

podcaster. I want to come to you. What does it

709

look like? Am I going to spend thousands of pounds

710

to get this working? Oh, no. It's a. Right now,

711

it's a one license that you pay per month, and

712

you can put that on as many episodes as you

713

want. Right. So the pro. The process right now to

714

sign up is very hands on. Vip. We help people

715

figure out, like, what episode because we don't want people

716

to do it and do nothing with it. This is

717

not a tool that is going to get you listeners.

718

This is the tool that is going to turn your

719

listener. But you have to share that page. If you

720

continue to share your Apple or Spotify, it won't work.

721

Right. So there's a lot of handholding that I do

722

with every single client right now because I can. I'm

723

not going to be able to do that forever. But

724

basically it's. If anyone is interested, it's just reach out

725

to us. We do demos. That means that I will.

726

If I see someone that could be a good fit

727

and I'm already connected with them, then I would create

728

a demo with one of his episodes that I think

729

would make sense. And I make A video and say,

730

hey, look, this is what you know. Did you know

731

that this is possible and are you interested to chat?

732

So I do a lot of custom demos. Because you

733

can implement this so quickly that I can, that I

734

can do that. Amazing. Yeah, I'm sure there'll be some

735

people, some people interested in that on here. Yeah. Going

736

forward now, you know, going forward, you've got the podcast

737

lead flow. Yeah. Any plans with the family? How are

738

you living the life you love? So right now, like

739

I said, the three kids are out of the house.

740

Right. So we are empty nesters right now. The we

741

have seasons in life and business and right now it's

742

business. So you said finding the balance. I don't know

743

if there is such a things, but there are seasons

744

where family matters, which is what it was when we

745

came back to France. I had a six month old.

746

Right. And now the season is business because it's preparing

747

for our retirement. So vacation, things like that. No, that's

748

not in the plan, but that's okay because it's on

749

our terms, it's our choice. So that's really the focus.

750

The goal is really to be able to grow podcast

751

lead flow to a place where we can start envision

752

doing other things. Yeah. So now you know, if you

753

were going to tell our guest, our listeners, one thing

754

in your business journey that you wish you had you'd

755

known earlier, what might that be? I

756

think. It'S the biggest thing is probably knowing

757

yourself. And how you're wired. Amazing.

758

Because otherwise when you don't get the result, you start

759

to feel lack of self worth. It's me, I'm not

760

good. It's not that you're not good, it's just that

761

you're in the wrong path. You're not using the right

762

tools, you're not supported by the right people. So find

763

out how you're wired, know what lights you up and

764

when you operate within this like you're doing amazing things

765

and try to stay there and then for the rest,

766

forget about it right now or hire it out or

767

do the minimum. Right. We have only so much energy

768

in the day and there are things that absolutely drain

769

my energy. And when you've done that, then you have

770

nothing left for the good stuff. Right. So yeah, knowing

771

yourself. Amazing, amazing. Thank you very much for coming on

772

board. It's been great chatting to you. I'm looking forward

773

to seeing what reflow thing looks like and that'd be

774

awesome. And yeah, we will be. Yeah, let's catch up

775

in a couple of months time and show us how

776

you're going on the journey. Absolutely. I would love that.

777

Thank you so much.