Richard Waycott is the president and CEO of the Almond Board of California (ABC). Over the past 20 years he has seen almond production triple from one billion to three billion pounds. Recent travels to Spain, Portugal, India, and Duba have informed Richard’s perspective on the global supply and demand drivers impacting almonds. Richard shares some takeaways from these trips and how emerging trends will inform ABC’s strategies going forward.  

“I'm focused on the industry and the importers and the manufacturers, to make sure that they understand who we are, what we're doing, that we want to help them develop new products and innovation.” - Richard Waycott

In Today’s episode: 

• Richard Waycott is the president and CEO of the Almond Board of California.
• Explore the almond market on a global scale and the obstacles the market may be facing
• Discover the actions by the Almond Board of California to grow international demand and market share
• Learn about a new venture with Marvel and how this partnership will promote almond consumption

“The board of directors really works hard to make sure we're focused in the right areas and putting resources behind issues in the industry be they on the farm or globally where we can move the needle” - Richard Waycott

For more information about this or any of the topics we discuss on this podcast, reach out to the Almond Board’s Field Outreach Team directly at fieldoutreach@almondboard.com.  

The Almond Journey Podcast is brought to you by the Almond Board of California. This show explores how growers, handlers, and other stakeholders are making things work in their operations to drive the almond industry forward. Host Tim Hammerich visits with leaders throughout the Central Valley of California and beyond who are finding innovative ways to improve their operations, connect with their communities, and advance the almond industry.

ABC recognizes the diverse makeup of the California almond industry and values contributions offered by its growers, handlers, and allied industry members. However, the opinions, services and products discussed in existing and future podcast episodes are by no means an endorsement or recommendation from ABC. The Almond Journey podcast is not an appropriate venue to express opinions on national, state, local or industry politics. As a Federal Marketing Order, the Almond Board of California is prohibited from lobbying or advocating on legislative issues, as well as setting field and market prices.