What are the BEST email marketing strategies out there? Well, we have 7 strategies for you that shouldn't work, but they absolutely do!

We're Kennedy and Carrie, and the things we're going to share might surprise you. But trust us, they work!

Ready to get all the good stuff?

SOME EPISODE HIGHLIGHTS: 

(0:33) Want to carry on with the conversation? Join our FREE Facebook group. 

(2:42) 1. Send more emails. 

(5:09) 2. Include one clear call to action in all your emails. 

(8:06) 3. Talk about yourself. 

(16:23) 4. Stop using benefit-driven subject lines. 

(17:53) 5. Send emails that 'divide' your audience. 

(26:20) 6. Share complaints or negative reviews. 

(30:00) 7. Send 'ugly' emails. 

(31:49) Join The Email Hero Blueprint. 

(32:17) Subject line of the week.

Useful Episode Resources

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Join The Email Hero Blueprint 

Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.

This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.

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Unknown 0:39

Welcome back. I'm so glad you're here. Today, we're going to talk about seven email marketing things that shouldn't work that do. Not things you shouldn't do, but things that shouldn't work and that'll surprise you. So let's jump in

Unknown 0:52

the rails heroes. This is the new email marketing show with Kennedy and Perry, tune in each week and learn the email campaign strategy and what's working right now to make more sales from that email list of yours.

Unknown 1:06

Welcome to this week's show. Everyone's gonna talk about today is pretty counterintuitive, and you're gonna have lots of questions around how on earth to actually apply that to what I've been doing what my audience expects from me. Well, I like doing all those kinds of questions and I want to make sure you can go and use this stuff. That's why Carrie and I show up every single week to share this stuff with you. So you can go and use it and we'd hate for you to be paralysed by current want, how do I actually do it? So that's why we've got a free Facebook group to have those discussions with you. Take those questions, bring your questions. along to the group just got a Facebook search for the Email Marketing Show community. It's totally free. Just search for the Email Marketing Show community on Facebook and we will see you there.

Unknown 1:38

Hey, you guys. I'm Carrie from Carrie wilkerson.com. I'm a mom of four wife to one tried it the other way around didn't work as well. I'm currently currently recording a show with you. Instead of knocking out the wall between the kitchen and the dining room like I really want to so based in Texas, right between Dallas and Fort Worth, and happy to be here.

Unknown 1:57

I love that you're just constantly remodelling that house like I feel like every time I see you it's gonna get different shape. Oh, by the way. Hello, I'm Kennedy from email marketing heroes. I'm currently trying some hydration drinks so I can hold on to all the hydration rather than just drinking water and weighing it out. Anyway too much information I realised and basically when you think information Yeah, okay, TMI, based here in Newcastle in the Northeast of England. So

Unknown 2:15

what that really means what you're not seeing but now I'm just gonna say is we've had to pause the recording of this 20 minute show at four times. So that Kennedy can go refill his hydration and also deplete his hydration. So there we go. Alright, so this is the part where I would normally read a review from you. So we need you to go do a review. Tell us what you're loving what you wish you'd see on the show, and we will read those out including your name in future episodes. Carrot dangle.

Unknown 2:40

There you go. Thank you. So yeah, just go to Apple podcasts or wherever. Leave us a review with only five stars. That's lovely. If you don't don't leave a review, basically. Anyway, all that shenanigans aside, there's lots of stuff that we find that we teach inside of email here a blueprint and across email marketing heroes that's counterintuitive and people say surely that's going to have a negative effect on my email marketing a negative effect on my sales on my results on my engagement. And so we thought we'd put seven of the top things together, which sound like oh, God, don't do that. But actually, they do work and we're gonna kick off with one of the most controversial ones, which is sending more emails, sending more emails, a bit of controversy. Right sending more emails, actually, I remember Laura Belgrade from the talking shrimp was on the show, flipping back a long time ago now and her phrase was perfect the way she said it. She said when it comes to email, more is more and she couldn't be more right like the more emails you send, that means people are hearing about your offer more how many people don't even know what your offer is. I don't believe you sent your email list. And I don't even really know what you sell. And the reason that happens is because they're busy. We're getting on average 147 emails each every single day. And that's an email that's on social media posts also, dumping all that down. It also been distorted by the TV shows and what's going on in your life and all the things that are happening and the good things and the bad things in between things and the family and all the different roles you've got. So yes, you're sending emails, you're the only person who sees all of your emails and you're not only that you see them and think about it for longer. They take up way more space in your head. Because you've got to conceptualise the email, you got to write the email, correct it, choose the segment, send it read it back once it's been sent to I'm sure we all do that. You think we email Well, anybody else does. So you've got to send more emails get the most but also by sending more emails, your email deliverability we've talked about on previous episodes goes up, you're getting more evidence to Gmail and all the others like your emails are showing up and become a liking them and you can have lots of evidence of that. So sending more emails also means you get to talk about your offer from lots of different angles. If you try and fit everything into one email to get really long, you're like, No one's gonna get the ball, it's gonna go the bottom of like a wishing well, like no one's gonna get a penny at the bottom of it. No one's getting the bottom of that thing. Whereas if you've got lots of emails with lots of different angles, different hooks, different angles, and talk about different parts of your offer, then people are going to find the piece that really resonates with them in that moment.

Unknown 4:47

Yeah, I want to talk about that. Other Another thing that's surprising but also works because we have been through there are trends in email marketing, there are trends in online business and there are people that will say oh, all you need to do is give value value value. You need to look at your value to ask ratio, you need to make sure you're giving to every certain percentage of Bla bla bla bla bla bla bla but something that actually works to increase your sales, increase awareness and to increase the uptake on your offers, which you've also talked about, they're not always money related, but your offers and your clicks are to have at least one call to action. One CTA one something for them to do in every single email. So talk about that. Why does that work? We think it wouldn't because we don't want to annoy them. But talk about why that works.

Unknown 5:25

Yeah, the first reason it works is when somebody clicks a link or reply. So that's the base of the two actions they can take from an email. That is a really powerful signal to Gmail and all the others that the real humans are they're receiving your emails and they engage with them. So your deliverability goes up great. The other reason is, if you have something to do with all your emails, people are no longer in a passive state. When they receive your emails, you now turn them into an active state of mind. They are now active, they're thinking they're considering they're consuming, they're absorbing what it is that you're saying. So they're more likely to buy and of course, when you're clicking the links and emails, we're training people to click the links in our emails. If we send lots of emails has nothing to click at all on the emails. People are being trained in a behaviour, that behaviour is I send an email, you see it, you click on my name on the subject line and you read it and that's all I do. But if the behaviour instead that I train your listing is I see your name arrive in my email inbox, I click on the subject line I read it and there's always something good, valuable, interesting to help me either by buying something or by watching some more detail content or there's gonna be there's always something to click and when I click on that, it's good. When I click on that, I'm not going to some horrible place on the internet. I'm not going to say that was misleading. I'm not going to that makes me feel bad. I'm not you know, having a piece taken out on me. It feels good. So we're training our subscribers that I send you emails, they have links in them, you should click the links. And that means when you do show up with something to buy, guess what they know what to do. They know how to click a link they know to click the links, your emails, and it's going to be a really good thing. And of course, if there's not links in your emails, how are people supposed to buy from you anyway, so we've got to have call to actions that call to action can be click this button, click this link, reply to me and asked if I've got available at the it can be whatever you want, but we want people to engage with our emails, because we want to be a human being on the internet, not just in the person who sends them words in an email. Yeah,

Unknown 7:08

I want to talk about something else. I was raised in the third surprising thing I was raised very much in a don't talk about yourself household Be humble household it's not about you, etcetera, etcetera. Right. And I think some of us the collective us have bought into, they don't want to know about you or maybe they came up in early internet when they were worried about privacy or worried about people knowing about them. They may have a fear of being famous. Relax, you guys like the chances are slim that people are gonna recognise you at the airport. It's okay, let yourself off the hook. But like we shouldn't talk about ourself. We should talk about our product or benefits or them. But we know differently you and I that it's kind of important. Much like dating much like friendship. We've talked before about relationships talk about why is it important? That we know you haven't ever eaten an egg or why it's important that people know that you have designer cat? Why is it important that people hear about our love of musical theatre, etc. Why?

Unknown 7:58

So in everyday life, we are all comparing ourselves to other people, right? That's what we're doing. We're sort of going where do I fit as a human being? Where do I fit? And so that's the reason like reality TV is such a huge thing. We watch all kinds of reality television. I don't but you know, it's been one of the most popular types of TVs is reality TV because we want a voyeuristic view into other people's lives. And that's because we want some kind of assurances we want inspiration. We also want to see that my life is not as big a mess as yours is like we all want to see that which is why yes, we might talk about the good stuff, Hey, I can't design a cat or you know, we love musical theatre or whatever. But we're also gonna talk about the stuff that's crap, like you're not very good at. So the fact that I'm not very good at whatever I'm not very good at or you know, there's loads of things I'm thinking right now. But yeah, like all the things I'm not very good at, like I find this like I was trying some gardening the other day. I was terrible at that. And that means anybody who's like also not really good at gardening is like Yeah, me too. We're like, that's a good indicator. We are like is one thing we're looking for. The other thing we can do with that is or somebody else who's listening to this or hears that I'm not really good at gardening but they are good at gardening. It gives us a status reversal, where you're better at something than me and believe you me there was loads of stuff you're better at than me. The only thing I'm probably really good at is email marketing. Right? And I'm pretty damn good speaker hair and hair. Okay. But there are other people with good hair too, right? So funky, okay. And so now what we're doing is we're hearing about people's lives. The other reason apart for the rapport building, they're making it real, making sure we're not like an anonymous person on the internet that we're going to talk about our lives is because there are more things you can talk about from your everyday life than there are features of your product or service. So of all the pieces of your product or service that you could talk about in your emails, there might be 30. There might be a lot less than that, right? But there are infinite numbers of little tails about little things that have happened in your everyday life. So the reason people run out of ideas of what to say in their emails is because they try and talk about their body products and their emails. And we only talk about the quantity of emails the only time to really open an email from you is what I'm thinking about buying, or is that email selling, not email marketing, if they're at the decision making phase, right?

Unknown 9:59

Yeah. And here's just an example. And people love to be connected. It's harder to disconnect from a business where you feel an affinity, or you know something about their humaneness. It's easier to disconnect from a business than a human. But here's an example like we go to New York quite a bit. We'd love it. It's like our second Disney World. And so when we go there are a couple of pizza places we like more than other pizza places one happens to be a pizza place that maybe Patinkin orders from and we know what his favourite pizza is from there. So my kids are like, oh, let's get our Mandy's pizza. This time. It's not called Mandy's pizza, by the way, and then there's another place that Taylor Swift and her people like to frequent blah, blah, blah. Well, we feel connected to those places because my kids and or we have an affinity with those people. And we want to belong in those ways. We also happen to like pizza, but let's be real. If I'm being marketed to about pizza, there's just only so many things you can talk to and about pizza but here's another fun side effect. I used to tell my kids were little The reason we give your teachers gifts at school is not to curry favour with them, but so that every time they use that, they think of you in a positive way. So a handle of Shen or something like every time she uses that she's gonna go oh, that sweet little lily brought me this right. And so what I would say is that when I talk a lot about tacos, or the colour orange or polka dots, there are people that have been in my audience long enough that they send me pictures of great polka dot things or polka dots that show up in unexpected places or anytime they see an orange car they know I had an orange card and tangy and my next orange car will be Mandy, because I named them after orange colours and so every time they see an orange car, what do they think about? Think about me? Am I the only person with an orange car No, but I'm the only person that talks about their orange card that they can remember that they have an affinity to and so I get concerned

about that because I guess so are you thinking that every time are you telling me every time you see an egg you think of me I do now? Absolutely. I'm for that. You know that's interesting, but it's

doing so one of my daughters is one of the biggest Swifties on the planet. She loves us loves her son Taylor Swift all three of my daughters do. But one of my daughters is pretty obsessive about it. And I saw a meme that encapsulates this yesterday and it said, my biggest flex in life is that anytime people hear Taylor Swift, they think of me, meaning her. Right? And it's true, because she's all about it. She's all about that life. And so I think when you give people things to anchor to, and that may also be other things like the fact that I have a special needs adults and the fact that I'm caretaking for adult parents. I mean, there are other things people anchor to, but they cannot anchor to you if you don't give them an anchor. They're disconnected if you don't have a reach and it doesn't have to be silly or it doesn't have to be serious and it doesn't have to be it could be tacos, I get coffee memes from people all over the place. I get you know, taco memes. I get orange polka dots, you know stuff about musical theatre everyday. I can promise you that the people in my audience when they go to New York, if it's their first time they email me and ask me questions about what they should see what they should do. If they go off and they're like, Oh, I thought of you because I saw such and such show. And I wondered if you'd seen it. And I'm anchored that way because they know more about me than just my business. And we've talked before about having blips in your business or things that go wrong sometimes and I find that when people are in relationship with you, or feel like they're in relationship with you. They are more forgiving in other ways. Here's one more example baby barefoot is what I nicknamed my little girl when we first came up with the Barefoot executive brand way back before you know the weird communities took over feet. But back in the Barefoot executive days baby barefoot was literally a newborn. And so I had nicknames for all the kids because we were kind of testing out internet privacy. So I had baby barefoot Broadway barefoot Vandy, barefoot and boy barefoot, those are the four kids baby barefoot is graduating this year. And every week when I post something on Facebook about her every week, someone that's been in my audience a really long time will say Oh, I can't believe that's baby barefoot. I won't even call her that anymore. I can't believe that baby barefoot. Oh Carrie is that the little blanket yet? Oh, I Oh, we just like we watched her grow. Up. Like they're more attached to my kids and my family because they've seen us on the journey. So I think it's really powerful. And it shouldn't work. And I don't mean be narcissistic or super self involved. But it's why we drop little hints and little things so that you can anchor in different ways but let's radically shift topics. What's something else? That shouldn't work? Can we talk about subject lines for a minute? Yeah,

let's do that. But yeah, one of the things that I remember back in the day, there were all these swipe files, you know, example lists of subject line templates and formulas we should use and they were all benefit driven subject lines, you have a certain line would be like six ways to outcome Oh, why I never something Oh, in all those sorts of things. Who else wants to blab and what's happened since then is the world all of us have become marketing savvy, marketing aware? That's what a marketing email looks like. Whereas if you don't use benefits in your subject lines, and instead use what we call compound curiosity, which is where there's at least two elements of curiosity in that subject line. What you end up with is higher open rates because people are not going to the email, feeling like they're walking into be sold something so removing benefits or lines and this is what I keep testing and keep testing and keep testing on my split tests and still years. On having had this theory that benefit driven subject lines don't work as well as they used to. I'm still being proven correct, but that is the case. So stop talking about benefits and subject lines because that looks like sales and marketing to our business, send it to them. Instead, start telling curiosity based almost like stories in your subject lines. It shouldn't work, but it does. Another thing is how do you feel about sending emails that actually are a bit divisive?

I think that being memorable is important. I am not a controversial person by nature. I'm really not I can be a little spicy, I am decisive. I'm unapologetic about the things that I strongly believe in but I don't believe most things are just all that deep. And if they are all that deep, then these are not conversations I'm having online. There are conversations I'm saving for when I have relationship capital with you. I'm happy to talk about anything you want to talk about when we have relationship capital enough to be sitting across the table from each other. Right so I'm not a Howard Stern. I'm not one of those divisive personalities. But that being said, divisive subject lines can work right. And I don't mean to offend people. I don't mean you know talking about politics, I don't mean that I just mean it's okay to have an opinion. In milk toast is not on the menu of any restaurants for a reason. But Vegemite and Marmite art even though we might not ever have them. So let's talk a little bit about why do divisive subject lines work? Yeah,

not just subject lines that your whole email could be something that divides people right it could be and I'm very aware that I've always been a mom I'd character and I'm getting more comfortable with I'm not I'm still not comfortable with that. Fact. But I am a person who has opinions and my opinions change absolutely my things change. But because I'm an expressive emotional person, I'm a very much in a motor. People think that I must be this really divisive person. And I was speaking at an event just the other day somebody said you know who thinks candy is quite a divisive person who like is a bit is Marmite, love or hate and everyone the rooms like Yeah, but also ever in the room is like we love Kennedy. So it's interesting that they think they divide people but actually what we really mean by dividing people is just have an opinion and stand by it. A lot of email marketing, I see that's not good is the stuff where the person is just sort of tiptoeing around what they really mean. Just saying what you actually mean, you can change your mind later. I've said loads of stuff in emails, but I changed my mind on later because I've got new information or the facts of change, or the technology's changed or we've learned something new or I've changed how I feel about that thing. Life changes you right. I know. My dad passing away losing my dad two years ago. Changed my beliefs around everything. I went from being I don't mind sharing this. I went from being atheist to agnostic just because my dad died, just because my dad died because my dad died like, life events change you and

they should, and they should because we're humans, but when we're so one dimensional, because we're afraid to have an opinion or talk about ourselves. Then people don't know how multi dimensional we are. So you and I have talked before about coaches at different ages and stages. And about some actually that was on a coaching session I had with somebody else earlier. I've been coaching you for so long today that I forgot this was actually with a client today I said you know, I I can't listen to that person right now because their advice is for a totally different age and stage of life than where I am. And I gave them the example of when I was coming up as a coach and our online presence. There were several other women, but they were childless and or not married and didn't have any other humans they were responsible for. And they were very opinionated about how things had to be done should be done. And how some of us that were moms were not all in right. They then had to after they became moms and or had a family. They made some public retractions. They're like you know what? Everything I thought about building a business as a family member has changed. And it's not that I'm not as driven. It's just that there were other factors. I didn't consider it now. I don't think they got cancelled for any of that but they were evolving and learning and changing and we can absolutely do that. But I think you know, there's a southern saying, you have to stand for something or you'll fall for anything. I think it's a country lyric, apologise for something or you'll fall for anything. And don't be afraid to stand for things people actually like it. And if it's enough to repel them, they probably weren't your person anyway. We'd rather them discover you now than later. When they're in a paying relationship with you.

Like I often say, if I'm gonna if someone's gonna get into my world and pay me for something, and they are offended by swear words and curse words, I would be mortified. I will be so upset like they got to the point of buying from me to then be offended by me. I would hate right which is why in my external content, I make sure I truly show up as me. I'm actually probably less offensive in our paid content. Right. But yeah, I'm on the outside, right because I want to make sure people are like are ready for that. The other thing I want to say about development before we move on to number six of this list of seven things is the other way you can divide people is by using an us versus them yes thing. And basically you're gonna divide people into your people, the people on your email list versus everybody else who's not all the common enemy. So when you're saying you're dividing people, you're not actually dividing up your email list to half people like your path people hate you. That's not what we mean at all. And I want to make this really clear. You might be saying you know, one of the things I stand against, for example, I stand against those tricky subject lines. So when people on my email list, I know most people don't like those tricky subject lines, because none of us really like them. Really, somebody will put up with a user because they're effective. But I can say to our email list, oh man, I hate to use tricky subject lines. That looks like it's dividing people. But actually it's just dividing my people from not right people, right?

Yeah. And so I've for years and years and years been known for like working at home and keeping things super lean, like one woman show ish, small team, and not running office space and not scaling up to a super huge team and not and I was very against them about that. And there were people in the industry carrier leaving so much money on the table. It's okay, maybe I'm sitting at a different table, and that's okay with me. I am very for raising money for causes and politics. I am not at all status driven as far as cars and houses and those kind of things. As you know, I'm forever working on knocking out a wall or moving a window or I'm always you know, side note you get the builder's model saying with your body, right, just remodel it. Well, just if you're not happy with it, just change it. It's fine. Not everything can be fixed. So, so that being said, I think it's important for you to be able to say like I'm not really money driven, but I am purpose driven. And I'm excited about funding adoptions and I'm excited about options for my special needs. adult son, and I'm excited about my parents, like stage care, because of how I worked my business. I made it matter in that way. And so I am for humans that want to make a difference in those ways. But you're not really motivated by the picture in front of a fancy car. Like I've always been very outspoken. I'm not opposed to those people. That's just not my people,

right? Yes, yeah, absolutely. I know you and I, we talked about the other day we were having to catch up and we talked about designer clothes, right? You had a really good phrase for that. What was that? Because I'm the person like I like designer clothes. I don't like them for me. So I wear designer clothes but they have no labels on them.

The labels are on the inside. The tags are on the inside. It's no overt branding, it's called what they call it social media stealth wealth. Interesting, that's Southwell, where you can buy whatever you want, but you choose a certain quality and a certain thing but you don't feel the need to have to broadcast it. You know, you don't see pictures of my house and my cars online except when I posted my origin and that's just because she was so dang cute little tangy, tangerine. But, but that being said, that's an us versus them. thing. Now a lot of sales copywriters will say, you know, throw rocks at the enemy. I don't know that you have to throw rocks, but I think you do have to know where you're building your camp.

Right? Right. Yeah, totally. Let's move on to number six in this list of seven different this one. This is my favourite. Yeah, this is about sending out complaints on negative reviews. Great story. I was at the Edinburgh Festival. I've a lot of friends who performed the annual festival, the largest performing arts festival in the world, and maybe the monitoring I don't know. Anyway, amazing thing. And there's everybody's around as like comedians and actors and plays and magicians and all kinds of crazy you can I know somebody wants to see a play in the back of a Mini Cooper. Only two people can see the play at once. And that was what it was. It's just a great place of have all this amazing art going on. And everybody who was around there was getting reviews from all the newspapers and getting their posters reprinted with their reviews, five star that best thing I've ever seen at the Edinburgh Fringe and they're putting their posters around everywhere. And there's one comedian and this was brilliant. One comedian didn't do that. One comedian instead of getting his five star review on that put a one star review on his poster, huge bigger than his name bigger than his face. It was one star and the review was I don't know why everyone else was laughing.

I love it or or the restaurant that on the chalkboard outside says I hate that I can never find a table. Why is this place so popular? You know, there's something really,

I was doing. I was doing some work. I am in a beach. I'm talking 15 years ago, I was in Spain we were doing a gig and you get the little brochure or you arrive the tourist town it tells you all the local restaurants has to hold paid to be in the brochure. And they're all like five star their best chicken whatever in town and and there was one place where the headline was the worst food in town come and try it. It was like it was late night kebab pizza places and I remember I was out clubbing I used to drink a straight alcohol back then. And I remember one night coming you know walking past this place drunk on my mind. To like the worst worst food in town come and try it. The queue the line was out the door like it was the longest line.

That's funny. You know we used to have a comedian I don't remember if it was Letterman or Leno. I should have looked it up but they had a bit where they would have a celebrity read off the negative tweets about themselves felt like Twitter was flooded with tweets. Yeah, they would have them read off and it was hysterical because first of all people that leave negative things all over the place tend to be nonsensical, but but it was really fun to watch how it also diffused the mystery or the sting of it. But I think if you the psychology says that if you have a book or if you have a product, you actually need some three star reviews in there because it makes you more real. If it's all four and five stars. People don't trust it. People assume you've paid for all your reviews. So I think that sending that out in an email like his two star review and why it matters or you know, read this one star review just in and it said something about let's say it's about the podcast and they said something about the ideas are flying so fast and the dialogue so witty, I can't listen to this on 1.5 like I normally do, right? Actually somebody go leave that review. I kind of let it go. We'll read it next time. Yeah, they'll be great. They don't

leave negative reviews on the show before because it's just hilarious like they are fun and they make you look real and also when you own the negative review you take the power away. Yes, no powerlifting Do it. Do it for you, not just for the actual email. Let's go with this final number seven on our list of seven email marketing things that shouldn't work but bloody well do. And this is sending ugly emails, not pretty newsletter templates. Yeah,

we've talked a bit about how it doesn't affect your deliverability blah blah blah, but ugly works because it's what you would send your mom or your aunt or your friend or your college roommates. That one that you still email whose address is hottie 297 1990 two@hotmail.com like sweet kitten 404 Fluffy yahoo.com Like what email would you send your college roommate? You would not make it pretty you would not overly format it. It would look like it came from a human to a human because you had to dash off something important, right?

Yeah 100% Those other emails and also they can't get distracted by whether they like the tone of it or they can't get all screwed up in their inbox because their email platform that the receivers whose format of weird, ugly let me say, Oh, you're not saying make the policy ugly. We're talking about plain and simple black tax on a white background hit Sam. That's it. Also, they're faster to produce. They are way faster than going, oh, I need to get it inside of this column and using this money words and an image, send that email as if you're sending it to your mom to your friend. And what happens now is they get to focus on the message, not the media, they get to focus on the message and the pictures you're painting with your words that are inside their imaginations, which is way more powerful. That's why fiction books also are so damn popular. Apparently, you know, people say fictional, pretty popular. I don't know about that. So you go there's seven things in your email. Marketing, that shouldn't work. But absolutely do. Of course, if you want to apply all of this stuff, and really jump ahead into having all of this all of these resources that you can just send out and send emails that get great results without having to be creative without having to figure it all out for yourself. We're giving you all the resources, all the templates, all the frameworks inside of our email here. Oh, blueprint to go check it out. Go to email hero blueprint.com Just email hero blueprints.com

subject line of the Week.

This week I sent out an email that was the subject was patchwork garden. What do you think of that

patchwork garden? nervous to be fair?

Are you thinking it's got something you end up with it?

I don't know. I didn't with you. I never know. It could.

It wasn't it was very innocent. It was about the fact that I was mowing my lawn still not an innuendo calm down all the listeners. I was mowing my lawn and I realised that the lawn was all like had like little bits that were brown and then bits of green and it was all and then I realised if you just step back, it all just looked fine and the whole theme of the email was like sometimes we get too close to something you can see all the different all the difficulties all the problem if you step back you go but overall what I love it when you when you take off an aeroplane and you fly over farmer's fields, you just see all these different shades of I love. I mean, there's nothing more beautiful than that. I think I prefer that even over looking at the sea. I think it's gorgeous. Coming

from Texas I'm gonna say to you that means you've never lived in one of those places with all the dust and the dirt and the irrigation system but it is impressive.

I want to see different I don't want to see different stuff. But I live in the country I live pretty close the countryside like it's quite a countryside area I live in so all the green I love all the fields. Love

that. It's true and we can be too close to it that we don't see. I've been seeing a meme lately on social about how moms see their house like when they're perfectionist about their house. They're like here's how I see my house and it shows the close up to the messes and it says this is how my family sees the house and it was beautiful and welcoming and warm fluffy blankets. And then how company sees the house. They'll walk in and be like, Oh, I wish my house look this good right it's perspective and how we're looking at it. Nobody's picking apart your emails like you are nobody sees all of them like you do. So that's why it works plus the curiosity so good. All right. Thank you guys so much for listening to the whole show today. We know you loved it. We're certainly loved it we know you're gonna go leave a review for us and we'd love it if you would share this with two or three people in your circle that would find value to smash that subscribe button, and we'll see you next week.

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