Kattie Laur has a background in broadcast radio so it naturally seemed to follow that she would become interested in podcasts. She's putting that passion to good use as a podcast producer and gives us some tips on what makes a great show, why she feels podcasts are an important medium and how they're the wave of the advertising future.
In this first part of our interview, she talks about:
* her beginnings in studying broadcasting * her interesting relationship with the CBC * how she got into podcasting * how she decided she could produce podcasts for a living * what kinds of clients she works with * what fires her up about producing podcasts * why she feels the concept is way more important than the equipment you use. * how audio branding plays a role in the production of podcasts