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How to Identify and Engage Champions to Move Deals Forward
Episode 62113th November 2025 • The Daily Sales Show • Sell Better
00:00:00 00:46:12

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Struggling to get deals unstuck? The right people inside an account can help move things forward, but only if you identify and engage them correctly.

Meg Misiak shared hands-on strategies for spotting champions early, empowering them to advocate for your solution, and leveraging their influence to keep deals progressing.

See practical frameworks for mapping account roles, providing value without overloading, and building trust during discovery and demo conversations.

We taught you how to unblock stalled deals, facilitate multi-threading, and keep your champions motivated throughout the sales cycle. Leave with a repeatable approach to turn key stakeholders into active advocates who drive deals forward.

You'll Learn:
  1. How to identify genuine champions and map account influence
  2. Techniques to engage and empower champions to advocate internally
  3. Strategies to leverage champions to unblock deals and accelerate the sales cycle

The Speakers:

Will Aitken and Meg Misiak

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