What if we told you there’s a way to get people practically begging to buy from you, without you having to be pushy, salesy, or awkward? What if you could flip a switch and suddenly, people want what you’ve got so badly, they chase you?

Sounds like magic, right?

It’s not.

This one simple idea changes everything. And once you know it, you’ll never struggle to sell online again. It’s all about letting people experience what it’s like to work with you. And it works even if your audience is super skeptical and doesn’t trust anyone.

Let’s dive in.

Useful Episode Resources

FREE list of the top 10 books to improve your email marketing

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Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.

This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.

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00:00.98

Kennedy Kennedy

There is one really simple way that you can build an enormous amount of trust at the same time as building a huge amount of desire in people so that they want to buy from you.

00:17.94

Kennedy Kennedy

So much so that you kind of almost don't even really need to sell at all. Let me tell you about it.

00:52.39

Kennedy Kennedy

So what i'm about to share with you is particularly important when you have an audience of people where they have low levels of trust. um Basically, they call bullshit on pretty much everything. They're skeptical.

01:05.47

Kennedy Kennedy

Maybe they've like seen it all before, and they're desperately trying to find someone who's actually as good as they say they are. You know that they've been damaged. Your reputation basically has been inadvertently damaged by the other experiences they've ever had, right?

01:21.32

Kennedy Kennedy

Because remember, no one generally, people are not coming to us first. They've usually tried other solutions to their problems before they get to you and I, right? So I'm going to show you actually what I've learned about this, how I've learned to do this based on what I actually learned from going back to school at 6 p.m. one summer's evening. And um That sounds really strange, doesn't it? But I promise I will explain.

01:47.65

Kennedy Kennedy

Now, if you're thinking, I really want to have a community around me of people who are also on this journey, who also are trying to figure out how to make more sales of their online programs, come and join me and just over 5,000 other amazing entrepreneurs just like you who are on this mission. We have a free Facebook group. It's called The Email Marketing Show community. Literally open up Facebook, search for the Email Marketing Show community.

02:15.82

Kennedy Kennedy

Join us in there and we're there all day, every day, sharing ideas, asking questions, answering questions and getting inspiration. It's a really awesome place to come and hang it out. So come and join us in the Email Marketing Show community.

02:29.02

Kennedy Kennedy

Now, look, if people knew just how good You are at what you do. If they knew just how good your product or service is, do you think they would buy? And hopefully your answer to that is yes.

02:44.01

Kennedy Kennedy

If your answer is, well, maybe that tells me you're not very confident in the offer itself. So that's definitely something you're going to go work on. But I'm going to assume that what you've got is really fucking good.

02:55.49

Kennedy Kennedy

So what are we going to do to sell more of it? Because if they just knew who how damn good what you've put together for them is, they would all buy.

03:06.25

Kennedy Kennedy

And that's what started this thinking. I remember when I was at school, I was in high school and one of the teachers came to me, tapped on the shoulder and said, look, next week we're going to have an open day. And I was like, what the hell is that?

03:19.38

Kennedy Kennedy

And they're basically, we want a few of our good students who are, who are talkative, who are confident talking to other people. this guy here, even though I'm not actually that socially confident, I'm i'm more confident when i'm giving presentations and stuff, but they thought i was confident. and Would you stay behind and just be one of the students they could talk to about the school? Because basically they're going to invite loads of middle school kids and more importantly, their parents to come and take a look around the school.

03:47.93

Kennedy Kennedy

And they need some other students who are currently at the school to be hanging around to answer questions, to give demonstrations. Oh, here's how the basketball net works.

04:00.56

Kennedy Kennedy

I know loads about that, obviously. Oh, here's how the Bunsen burner works. So here's what we do in the in the drama department. he They want all these demonstration classes to be going on. Why?

04:11.61

Kennedy Kennedy

Why do schools do this, both just regular schools and these privately funded schools? Why do they do it? Well, the best way of getting someone to decide to buy, not to sell to them, but to get them to decide to buy of their own fruition is to get them to experience what is it like to actually be a customer of yours.

04:39.24

Kennedy Kennedy

That's why I often talk about when do you give away a free lead magnet and you just sort of frivolously toss it to them and there as a link in an email or on a page and you give it no gravitas, you don't surround it and treat it with with value.

04:55.28

Kennedy Kennedy

you are not giving them an experience of what it's really like to be a customer of yours, which is not good. So what we're gonna do is come up with some different ways that you could allow people to experience what's it actually like to work with you.

05:08.30

Kennedy Kennedy

If you could answer that question, I'm gonna give you some examples of some great practical ways you could do this. But how can you? I want you to get your thinking yeah thing can going on about how can you give people this this this example, this experience of what it's like to actually become a customer? Because once they realize what it's like to be working with you, to be a paying client, if it's right for them, if the way you do it is right for them, they are going to decide to buy.

05:37.55

Kennedy Kennedy

That's how I want to be treated. That's how I want to feel. That's the kind of group that I want to be in. So a great way of doing this is through using what the schools often do, which is open days, right?

05:50.09

Kennedy Kennedy

Hey, we're having an open day. be thinking, that's great. You've got an in-person facility. Like I know we've got some clients who've got gyms and fitness facilities and and stores and things like this.

06:00.67

Kennedy Kennedy

But what about for us online businesses? Well, it's really simple. We've done this for years and I call it an open day. I literally have an entire email campaign called an open day where I say, hey, we've got one of our members Q&A sessions.

06:14.43

Kennedy Kennedy

It's coming up. It's coming up next week. Would you like to come along as my guest? You will come along. You can ask questions if you want. You can just listen if you want. You're literally there as my guest as if you're a member.

06:26.60

Kennedy Kennedy

Take full advantage of it. You are welcome to come along and try it out. Why does that work? Well, I really believe that when I'm teaching live, when I'm answering people's questions and go and off the hoof and I'm not so scripted or so planned, I'm not completely scripted any times, but like when I'm not so planned and it's just a one directional thing like here, ah believe when people see me in that context of literally working with our clients, they will go, oh my God, this is amazing.

06:53.23

Kennedy Kennedy

They'll get to see my true value. You will get to see exactly how I channel my 20 plus years of experience and into literally diving into your business and helping you make significant moves forward.

07:07.94

Kennedy Kennedy

I know that when people see that, they're going to like, holy shit, I want to some of that. I want access to him and I can't believe I can get it for such a low monthly investment.

07:19.47

Kennedy Kennedy

i And if that's like if you've got a program like that where you get to help people live, let them experience that by coming along. So come along as my guest to a Q&A. If you've you've got a live training that's normally only for your your high-level customers or your members or something like that, it's usually a closed-door thing, invite a select bunch of people to come along as your as your guest to that training.

07:42.53

Kennedy Kennedy

And that could be an online training. It might be an in-person event. This has worked very well for me as a customer. I know, for example, um as a guy runs a really great mastermind in the UK, he's become a great friend of mine.

07:54.87

Kennedy Kennedy

He's a great business person. And I was looking for a mastermind to join the UK because I was kind of sick and tired of flying all the way to Florida three times a year. I'd want to be Puerto Rico, which cost a bloody fortune.

08:05.61

Kennedy Kennedy

Please don't win. It was gorgeous place. but I wanted UK mastermind. So he said, do you know what? Rather than commit, come along. We're meeting in London in December. Come along, try your session. I went to that room and I thought, this is the kind of room I want to be in.

08:18.51

Kennedy Kennedy

These are the kind of people I want to share lunch with. This is the kind of person, out people, and the kind of conversations I want to be having. I am in. He didn't have to sell me anything. He was like, have you got any feedback?

08:30.79

Kennedy Kennedy

Here's the price. And I was in for... 30 grand or something like that. it was It was a high level, it was a high level mastermind. But without any selling, no sales call, no webinar, nothing.

08:41.79

Kennedy Kennedy

Literally by going and having a go. They do the same thing, like in the next section of this is basically you've got open days, next one is trials, right? So that could be like a free session like that.

08:52.56

Kennedy Kennedy

It could be like a dollar trial into a membership or a $5 trial. It's almost just very low. It's not like half price, not like a discount. That's gonna do something different, but it has to feel it close to free. It's a bit like when you go take a test drive of a car, right?

09:06.81

Kennedy Kennedy

That's, again, what they're doing is they're saying, hey, we know if we get people to sit in the car, drive it around a bit, they're going fall in love with how it smells, how it feels, the status it gives them, the position on the the position in the car is going to make them feel good, they're way more likely to buy.

09:22.94

Kennedy Kennedy

I wouldn't be surprised, I don't think anyone's surprised, that the conversion rate of somebody who takes a test drive in a car is usually very high to them buying. Like when we bought this car that we currently have, we're not really car people, it's an MG, but it's a really nice one.

09:38.68

Kennedy Kennedy

and and and And we went went for a test drive one afternoon. We were like, we're not going to buy anything but we want to see if Emma was comfortable driving a bigger car because she's been like ah a Vauxhall Corsa, like a real small car kind of person her entire driving life.

09:52.21

Kennedy Kennedy

So we get into this MG. She's a bit nervous. But then she's like, oh, my God, I love it. Why does she love it? Because she's experiencing what it's like to be a user, to be a customer, to be a client.

10:04.79

Kennedy Kennedy

This is powerful. It's not words on the page. It's not somebody telling you what it's like. It's allowing someone to feel immersed. And that's important part, to feel immersed. They're allowed to feel what it's like. And of course, sometimes we're going to try something out and we don't like it.

10:20.70

Kennedy Kennedy

When we went mattress shopping, we lay on loads of mattresses like, oh, I don't like that. i don't know the way it does that at the edge. And and eventually we're like, we like this mattress. So again, it allows people to not buy. The wrong people are not going to buy. You're going less complaints because they've already sampled it. Like,

10:36.06

Kennedy Kennedy

If you come on to mind my coaching calls and you realize I swear a lot and you think, fuck, I don't really like, like, one thing, fuck, I don't like swearing, right? But if you think, oh, gosh, I don't like swearing very much, then you're going to like, this is not the place for me. That's better than you realizing that once you've paid and being offended and having paid for the privilege being offended.

10:53.80

Kennedy Kennedy

I don't want to offend anybody who doesn't want to be a offended, all right? i don't really want to offend anybody at all. So if you don't have something live they can show up to, another another version of this, so you you want to protect that group a bit more, um you might send out an excerpt of a recording from a coaching call. Just make sure you've got the permission from the people in that room and do it all really nicely and ethically, of course, depending on your topic matter. But again, showing people little clips from one of your coaching calls lets them go,

11:19.24

Kennedy Kennedy

Oh, that's what it's like to be that. I make it pretty unedited. Make it pretty raw and rare. Raw and rare. Make it pretty raw. Don't make it rare. I guess don't knowt do do doing don do it too often, so make it red too. I don't know, but make it raw. Make it something you get a real sense of it. Don't make it as polished and punchy as like maybe i made a piece of video like this.

11:39.57

Kennedy Kennedy

Another really good way of helping people experience what it's like is to actually get them some results. Send them something that they can implement and start getting results from. And they go, oh my God, when I do what this person says,

11:55.89

Kennedy Kennedy

I get these results and they could be just some kind of small result. it might be lots of replies. It might be lots of, them it doesn't matter what it is, a little bit of weight, a little bit of thing, a little bit of shift, a little bit of change and whatever. Get them some kind of result and that allows them to experience what it's like to be a client.

12:12.74

Kennedy Kennedy

The whole idea is about giving people the feeling of being that client. That's what we want to do. So there's lots of different ways you can absolutely do this.

12:25.04

Kennedy Kennedy

I'm really curious to hear how you are going to implement this. So feel free to leave me a comment below this video. But I really want you to allow i want you to think about and get creative on how can I give people the experience and the feeling of actually being a paying client. And of course, to do all of this, you want to make sure you're continuing to build more people onto your email list. So there are 23 different ways that you can build your email list that I shared in 12 minutes. I get pretty out of breath sharing them in just 12 minutes, but 23 different places you can find new people to bring onto to your email list. Where are they all? Just click on that video, go watch that now, and I will catch you in the next one.