From building ALIWORLD from the ground up to redefining what independence and collaboration mean in today’s music landscape, Danny Ali opens up about his journey, the creative risks behind his self-produced album, and why making people care again matters more than ever.

On this week’s Unquestionable the Podcast, Chris and Danny dive deep into art, community, fear, and fulfillment — and why sometimes success doesn’t guarantee happiness.

In this episode, we cover:

🎧 The shift from albums to mixtapes and the culture of care in hip-hop

🏗️ Creating your own space in the industry without waiting for a co-sign

💭 Reflecting on expectations vs. reality in creative life

🤝 The power of collaboration and staying grounded

🎨 The evolution of hip-hop, artistry, and the value of intention

🔥 The importance of starting, overcoming fear, and trusting your process

🌀 The journey of creativity and learning to make people care again

🌍 The evolution of life, growth, and perspective

Timestamps:

00:01 — The Shift from Albums to Mixtapes

05:54 — Creating Your Own Space in the Music Industry

11:48 — Reflecting on Expectations and Reality

15:50 — The Power of Collaboration in Music

25:38 — The Evolution of Hip Hop and Artistic Integrity

35:16 — The Evolution of Music and Care in Artistry

40:43 — The Journey of Creativity: Making People Care Again

45:01 — The Importance of Starting and Overcoming Fear

55:50 — The Importance of Perspective in Life’s Journey

1:01:50 — The Journey of Fear and Introspection

1:17:08 — The Journey of Learning and Growth

1:19:12 — The Cadence of Life and Creativity

🎙 It’s a reminder to create with intention — to care, connect, and craft something real.

🔔 Subscribe to stay tapped in:

https://www.youtube.com/@NoQuestionEnt./?sub_confirmation=1

Follow Us:

📸 Instagram: @unquestionablethepod

🎵 TikTok: @unquestionablethepod

🌐 Website: www.noquestion.co

📩 DM us with guests, topics, or stories — we’re here for the real conversations. 🎙🔥

#DannyAli #AliWorld #BayAreaMusic #IndependentArtist #UnquestionableThePodcast #NoQuestionEntertainment #MakePeopleCareAgain #HipHopCulture #MusicJourney #Artistry #PodcastClips

Bro, they cared about mixtapes.

I guess that's where we are now because we don't sell albums.

Like sell, sell all the time.

Even though Danielle.com youm can buy that shit.

But at the same time they were selling that they knew they wasn't making a buck off of.

They was hoping to make it off merch.

And this Cole did the $1 for a dollar in a dream tour.

And yo, pay a dollar, you get into my show.

But that's like, oh, he not even doing it for the bread.

This is.

This is for the culture.

Welcome to this week's episode of Unquestionable, the podcast you got your boy Chris.

And I'm joined with Danny ali from the 6 5.

Yes, sir.

Yes, sir.

Danny Ali, bro.

Glad to have you back, bro.

Thank you, bro.

And I'm glad to have you.

Right on.

After you dropped Ali World, bro.

Yeah.

Amazing.

Thank you.

Amazing.

Yeah, it's my first stop.

I mean, you've heard it a couple times now.

I don't mean to just keep repeating myself.

No.

For those who don't know, I didn't press record on accident.

We lost a few minutes.

It was a practice test.

We all get a practice take.

It was like, lay of lines.

It's gonna make for a better episode anyway.

But no, bro, like we talked about it, bro, Ali World is such just a beautiful concept.

It's a beautiful album.

The care you put into it.

It's something that we're not seeing too much lately.

Like.

Like we've said, bro, it's a lost art to an album.

It's a lost art of that effort to bring not only a story, but bring those hits and package them visually and do them the way you did it.

Yeah, bro, I gotta thank you, bro.

Send my congratulations and say, bro, that.

Thank you, bro.

It's fun being scared because, like, that shit's scary as.

No, I don't.

Because when you do something no one's done, it's like this.

It could be a reason why no one did it.

I could really just be up all the momentum I've built over the past couple years and, like, building to something.

But then it's like, but if I do this right, bro, this is history.

Yeah, it's history really being written in real time.

So I'm.

I'd rather take that chance and be like, oh, I seen him do it.

I'm going to do it.

That's.

That's really whack to me.

That's something.

I can't even get up for that's.

What we were talking about, bro, how many times in your life have you been like, bro, this would be a dope idea?

One day I'm going, yeah, that's it.

Two years ago, two years in the.

Future, somebody walking around with your idea wearing that shit like a trophy.

Exactly.

So act on it.

And that's dope that you acted on it, bro.

But it is, like you said, it's.

It's.

It's testing your creative bound.

So there has to be some type of fatigue that comes with it.

Obviously we're talking about that, bro.

Like, I want to touch on that.

Like, how.

How are you feeling and how has it been?

Because it.

It to us can look like, you know, just a dope crisp album.

Like, you know what we see from a label and shit.

But people don't see that you're doing this.

Yeah, like, every single.

The album itself, every single run through, every vocal was recorded on my own outside of jumping out the house.

I did that with Too Easy.

All right?

They recorded that and then they mix it.

Master that.

Every single.

Shout out.

Too Easy.

Thank you.

Shout out can shout out Tahin, y' all are ghosts.

Every single other song, bro, I recorded in my crib.

I. I did all this mixmaster.

Every single aspect of it was myself.

Like, there's nobody that sends it that gets all these files.

And it's like, okay, I'm gonna do this for you.

Nah, bro, that was me.

Like, that is painstaking, but a level of control on this specific project that I wanted to do because this is my fifth solo album.

But I've done how.

I can't even count how many collab projects or just group projects I've done.

The most popular one being the one with Taupe.

And I was super hands off in the recording process.

All I had to do was go in there and be me.

And then we sequenced it.

But this one, I was like, bro, there's a whole.

There's a whole vision.

Like, this is the tail end of some crazy I had to go through just in chasing a dream that I've had since I was, like, 17.

So I wanted to put a level of care and detail into it that I couldn't get if I sent it off to someone else.

Even though it probably would have helped me mentally.

It's like, bro, imma just go for it, because I' ma just rely on me.

This is a world I'm building.

I'd rather touch every single aspect of it and know that the intention is there, not have to deviate from it.

I was just locked into the vision.

And then the series itself is a whole different story.

Like, I have so much help on that and I'm grateful for that.

There's so many people that are helping me out on that, but it was really just me and Ron.

We just wrote that shit.

And it wasn't easy.

I'm making it sound easy, but seven episodes is nothing.

Even though they're like three minute episodes, bruh, that shit took forever.

Don't realize how many shots that is, how many minutes those shots are.

And it's funny because we talk about it like, they'll see you walk into the store, you cut to the closeup, you cut to the medium, you cut to the wide, and it's like, oh, he just did that in like a minute.

Yeah.

No, bro, that shot, every shot, every single shot took at minimum 30 minutes.

Like it's manie.

And doing it all on indie budget is something I. I'm really just pushing this.

This conversation forward of like, so what's stopping you exactly?

If it's.

If you're gonna just blame it on not having a label, okay, but how bad do you want it?

And if you really care, you're gonna find a way.

So I just wanted to do this and I know where I want to go.

And I knew this was a step to get there.

So I'm just like, it, I'll do it.

And it feels like you brought us into your world.

That's why it's dope.

Yeah.

These world.

Because it's like, bro, sonically, it's all controlled by you, visually controlled by all these things.

And it's like, like you said it, you're.

You're really showing to the up and coming artists.

Like, it's not that you don't have the resources, that you aren't creating the resources.

Yes, you really have to.

And it was so much of.

I guess the one tagline of the album is like, I was waiting so long for somebody to let me in the door.

I was just knocking on the.

I was just knocking, knocking, knocking, knocking.

Nobody let me in.

Never try kicking that in.

But I ain't have the willpower.

So I was like, bro, I'll just create a whole nother this room.

I don't even want to get in.

The room no more.

I'm going to just make a whole world out of it.

And then I'm gonna let people in.

I'm gonna just make.

Make this shit open to everybody.

Like everybody that's working on it.

I was just like, it's an open invite if you got a camera pull up.

And then there's just having to be a crew of people that just gravitated to the idea, and they're like, we're locked the fuck in.

Let's do it.

Yeah.

So that's a community behind.

Yeah, bro.

But they invested in your vision, which is dope.

And it's.

It's just being.

I don't ever want to be someone that creates every single aspect of something.

I just want to be the vessel that creates the room for someone to create something dope.

And I just want to be the.

At least nothing else.

I want to be a platform because I just like being around dope shit.

And I know there's so many times or people in the bay that feel like they don't have an outlet.

So if I got to be the outlet and I got to make the outlet, I got to make the platform to fuck it, I'll do it.

That's nothing.

That's the least I could do.

That's dope, bro.

And I've seen the first.

The first episode so far turned out dope.

I can't wait to see the second one.

Do you mind, like, walking us through a little bit of the concept behind the series?

Or is that something you want to kind of hold tight?

I can't get the whole thing because it's seven episodes.

I'm gonna let it play out.

Let figure it out.

But it's.

It's really a reality that's created.

And, bro, what happens when everything goes right?

Like your biggest imagination of everything going right.

What would.

What would life look like?

You'd be like, oh, I'd be here.

I'd be here.

And it's like, nah, there's like a middle ground.

There's some super weird that's going to happen, and it's a super surrealist take.

Everything obviously goes off the deep end, but it's like, I created this world.

Now what becomes of it?

In a world I created, every single thing is touched by me.

Like I said with the album, everything's touched by me.

All of this is me.

So I'm the only person I could blame when goes wrong, right?

So I.

It's just me dealing with that, me grappling with that.

And then I think there was a moment that happened with my girl, and I was like.

I was just super in my head one day, and I was just, like, sitting there.

But I'm not unhappy.

I'm.

Everything's going right swimming.

I'm about to be done.

We just shot probably like the third episode or something like that.

And I'm just sitting there, and I probably don't have a smile on my face, but she was like, what's wrong?

And I was like, the fuck you mean, what's wrong?

Everything's right.

But sometimes you could be unhappy when shit's going right.

That's all that taught me is like, damn, bruh, you could.

Every single fucking thing could be right in this world.

Every single thing you wanted could be coming to life.

You still.

You could just be in your.

You know what I mean?

You could hit that mood.

And that's really what it is.

It's.

It's the realization that success doesn't bring happiness.

And all the.

That matters is the.

You care about.

No, for real.

Showing that.

And we lose ourselves in kind of the thought of what could be or what should be or this, that, the other, and all these other things that when we kind of living in that moment, we're still caught on.

Looking forward or looking back.

Focused on.

Yeah.

Just so focused on something other than the present.

Exactly.

You know, and it's like, it's.

It's funny and beautiful because it's like, whether it's been Max Griffin, who is a UFC fighter, or.

Or Stewie.

Stewie Films, who is a videographer, like so many people we've talked to about, like, kind of concurrent themes and things of like, we get caught up in expectation or we get caught up in all this, in the detriment that comes with it.

Yes.

And it's the expectation, really, that's going to kill you.

That's the common thread, bro.

Every single disappointing moment or every unhappy moment is really.

Because your expectations really set you up for failure.

And like you said, you sitting there looking at the reality.

Yes.

And you're like, nothing's going wrong, but you're focused on a false sense of reality.

Exactly.

You know, nothing's going wrong.

You're focusing.

You're focused on what you think should have been going.

Right.

Yeah.

And it's like.

Doug.

What?

Like, you know what I'm saying?

Yeah, that's exactly.

I did.

I know it's.

That's not a real word, but I'm just making.

That's it, though.

That's exactly it.

It's writer.

What could be writer?

Why is this not writer?

Yeah.

It's like, bruh, you asked for.

Right.

You want the world and the moon, huh?

That's crazy.

Exactly.

That's it.

And I see it in my personal experience all the time, like, Even with we do and stuff like that.

It's just like you have this expectation.

You have this thing you want.

Yeah, you.

A year down the road, you're doing what you expected, exactly what you asked for, and now it's not enough or it's, oh, we should have done this.

You know what I'm saying?

Always thinking of what you could have done.

It all come back to Elon.

It's all his fault.

His fault, bro.

If he still Twitter, this wouldn't happen, bro.

Bring back my blue bird, bro.

I'm sick of this X, this lame ass font.

Give me.

Give me the blue bird back, Elon.

That's what I'm saying, bro.

Why you got to take that from us?

That was my childhood.

We was so fun with the Blue Bird.

Everybody was chilling and Twitter.

I dare to say it was a different environment.

It was, man.

There was a pat.

There was a radiation of positivity with that bluebird, man.

Like Twitter at night was, bro.

It was hating, but it was.

It was funny.

It was funny.

Now it's like, bro, they're bringing your kids into it.

They gonna do everything just next level for that.

And I.

It really just.

Yeah, we're in a sick place.

Yeah, we're in a Black Mirror episode.

We are.

We are.

They.

They wasn't riding off of fiction.

That's what I'm thinking.

Black Mirror wasn't fiction.

No, it's somebody who knows absolute fact.

Somebody.

I think a lot of filmmakers and writers and like that, I think that they create from a lot of the.

They either hear or have experience.

That's why some of this be like, damn, this is fire.

And then five years later, you like, wait, what the.

Like that or like the Simpsons, bro.

No more.

You know, I'm saying, bro, like, what the.

Did they know?

That's what I'm saying.

What did Homer know?

I'm saying, bro, like, no, bull.

There's something going on, and we're just not tapped in.

We just not tapped in.

We just.

We're not there.

What could be writer, double entire writer.

That's fire.

But, yeah, let's circle back to the album a little bit.

I want to talk to you about some.

Some of your highlights for the experience.

Obviously, we talked about kind of some of the fatigue behind it, but yeah, I want to talk about some of the highlights, some of the, you know, moments that make this one more special than the rest.

Yeah.

So this started.

I'll even backtrack further to, like, the inception of what this album came out to being.

And Bro, it was like a couple years back, end of the year, I want to say 20, 23.

I was in talks with it, I'll say it now.

SoundCloud and QC wanted to sign me to one of these joint venture deals.

And it was like, bruh, it was about to be like a life changing moment because that's what I work for.

I talk about this on no guarantees in intro.

I was like, bro, I literally worked my entire life for this exact moment and shit just fell apart.

We learned later, like, it was a bad situation to get in to begin with because the whole industry is shook up right now.

And I would have been fucked in the moment.

You telling me that I had that opportunity on the table and I couldn't take advantage of it.

Like, that's like you get to the game winner shot, game winning shot you took, put that up and it's an airball.

It's like I'm gonna have to rebuild from this.

So from that moment, I look at that as like the inception point of what this album is.

Because I had an idea for an album called hope you have fun, which is essentially the same concept.

It's like the reality of what it is.

You better be enjoying that because you really only get one of these.

So it started there and then over the past few years, just life has been throwing curveball after curveball and people not being here that were here from the beginning, and people that I've had to just lose out of off just life just dealing with that.

And then the reality of me trying to put blame on something and it's no one to blame and you have to look in that mirror at the end of the day when something's going wrong and you like, bruh, it's no other fault that it could be.

You just have to really take that reality and build with it.

So facing myself and being able to, my sound evolving.

And then the taupe shit happening, all the beautiful shit in life happening.

All when it did was like, damn, I kind of know what the rest of this album is going to shake out shape out to be.

I was kicking an album with my boy Don Bailey.

He did handout in Fear and we're working on an album and then we took a little break.

And then during that time I was like, these two joints we made fit perfect on the album.

So that that figured out the last half.

And then I think the best part of this album, though all these features came in the last week.

Every single feature came.

This album was a solo album.

I had no features on it.

The last week I had, I was sitting there and I was like, there's like seven people I want to work with right now.

I got to figure this shit out.

So I hit the first person I hit was Yanni from For May for it.

And I was like, bro, I'm sitting on this joint with a mag Dre sample.

I lowkey need you on it, bro.

And he was like, bro, I'm on this because we got two on the next taupe album that's gonna be fired too.

I hit him, saw this one, I knew he was gonna send it right away, but I sent that I was gonna have.

It was gonna be like a posse cut, bruh.

I had like six people in mind.

I was like, bro, let's just go back to back to back to back.

This might be a six minute song, but it.

But then only Solace ended up sending it in time.

Cuz like I said, I had a week, I had a week to work with.

And then the last person I hear, I was like, me and Shantae been needing one.

I've been trying to get a song with Shantae for like a year now.

And we just kept like, it just kept not working out.

And then I hit her and she was like, bro, I'm down.

Do you have a studio?

I was like, I'll book one right now and we'll pull up.

And we pulled up literally the next day to the Reef.

I tracked her vocals.

We didn't have no engineer.

I was tracking that bitch.

I've never used their computer system.

I was like, fuck it, I need this shit tonight.

Went home, mixed it, submitted the album that night.

That's dope.

I was like, bruh, I got all those features in that time outside of the Russell, me and Laura, that song, we did that like a year ago.

Okay, yeah, like last summer.

Do you mind like walking us through, like the thought process behind that?

Was it, was it conflicting at all?

Was it like because you know something?

Well, no, I'm just even like, I don't know if it's like, if it would be creatively or ego wise or something, but if like, you know, part of it is like you built this like, no, no feature project.

You know, the whole concept of it was there.

That shit's lame to me though.

I never want to do an album with no features.

That to me, the best part about albums or me doing a solo album is the collaborative process.

So I used to have this idea like, yo, I want to produce every single song on this.

I want to do every verse because I sing and I rap.

I think it could be fire.

And I want to do.

Bro.

Now I want as many people involved as possible, because my favorite album of all time is Dark Twisted Fantasy.

My beautiful dark toast of Fantasy, to me, is my favorite album of all time.

And that's such a collaborative album, if you think about it, because everybody got to touch that.

And like I said with the series, I want everybody's creative energy and creative input.

So I was like, I don't want to listen to myself this much, bro.

I have two minimum verses on each song.

Let me just get the homies.

And these are people that I really admire.

Like, I really fuck with every single person that I fucked with on this album.

So I'm like, I need a few more.

But it was weird.

I was listening to a version with just me for mad long, probably like two months, and I was like, now I gotta add to this.

I just.

I just wondered realistically, because I feel like not to.

To hate on Russ or nothing.

I think the whole message he sent was great and stuff, but I do think that there was a toxic level of, like, not toxic, but there was a level of people like, I don't need anybody at one point where it was like, you know, it was a.

Common sentiment at the time.

Yeah, my cousin was.

Was.

I mean, he is.

He makes music and everything, but he used to always tell me, nah, like, I won't work with anybody if I can't do it.

It's not good enough.

And I was like, trying to get him to understand that, like, the collaborative effort can make it that much better or can make that ladder to what he's looking for quicker.

If, you know, you go work with.

Other producers, artists, creators, anything.

Artists, videographers.

Because I still.

Even though I do my own shit, I still want another creative vision on my shit.

Exactly.

And it builds your vision.

Like you.

You think that it.

And it doesn't take away from you.

It doesn't.

It's additive.

Exactly.

And it doesn't take away from them.

It's.

It's added for every party.

And I feel like sometimes we lose that art of Bruh because there's so many times.

But I think about this all the time.

We wanted a J. Cole Kendrick collab album for years, bro.

Years.

And we never got it.

And it would hurt my heart for one of us for that situation to come up, and we never did nothing.

Like, me and one of the people I'm super close to, Our trajectory goes that way.

And they're like, damn, when y' all was like this, you never did nothing.

That's one of my biggest fears is like, bro, we're going to get to a point where we're all so big that we don't even have the time.

Not even that we don't want to do it.

We just don't have have the time to dedicate to it.

So the least I could do is just be like, bruh, I'mma open this up for you.

If you got it.

Do whatever you want.

I'll send you.

I even extend it.

Like, I extend the beat if you need it.

Whatever.

Like, I. I don't really care.

I'm just about making it happen because I feel like when I'm a service to other people, I win.

At the end of the day, I think that's dope.

Because even look at other, like, the education, how that aged and stuff, everybody's like, I wish I had this, or I wish I seen more of this.

And it's like, you know what I'm.

Saying, what I'm talking about?

So many things we overlook.

And I think every feature you put on that album.

Album was perfectly placed, too.

Thank you.

They really fit the song, and they really did their part.

Like, Solace came in, bro.

I'm not going to lie.

His was fire, man.

The Russell was fire Shot was fire.

Insane.

They all.

All of your features were fire.

Thank you, bro.

Thank you.

Even production choice, bro, that was another thing I wanted to talk to you about.

What was the driving force before he saw, yeah, kind of the sonics behind this album.

There was a lot of.

This wasn't an album that felt like this the whole time.

Like, a lot of it was building in the moment.

So I didn't.

I had the series in mind without having all the songs done intentionally, because I knew I was going to feed off the energy that everything was putting in.

The world was just giving me a crazy amount of energy.

And earlier this year, I hit that bay pocket after the toe bow, I was like, ooh, I kind of found it.

So that's where Neutrogena and Spill came from.

I think Spill was the thing that kind of opened the door for me to be able to be palatable to that listener.

Because before, I was not making music that was even in the realm of anything that anyone in the bay could listen to.

Not by choice.

Or I'm like, oh, I'm so.

I'm too good to be using babies.

But it was like, bro, I just didn't find the cadence for it.

I didn't have the pocket.

I didn't have the voice.

And that opening that door is the only reason something like Handout even exists, because I think that's hard as fuck.

And that wouldn't existed if I didn't do Spill.

So a lot of it was tinkering in the moment.

The only song that was solidified was no Guarantees.

I knew whatever my next album was, that was the intro.

Everything else was built in the moment.

I was like, I'll just figure it out.

But it feels so cohesive.

That's why I wanted to ask, because it does feel like it is, which I could tell.

So intentional.

And it was so, like, you know, the effort was there regardless.

But, like, like I said, it almost feels planned in a sense.

So to hear that, like, you know, that was a lot of.

It's instinctual.

Like, sometimes I just know what sounds good to come after the next one.

And my boy Fatty, who's my dj, and he produced no Guarantees.

The first half, he's done Session, which is, to this date, my biggest song, I guess, unless you count the one with Russ, but that he's really good at.

Like, oh, now this one should come next.

He is intentional with that because he's.

He listens to so much music, bro.

I feel like 85% of the music I've gotten put onto in my adult years has been because of him.

That nigga just.

He has an ear for music.

So when he's like, oh, I think this one should come next.

Even during the sets we did.

We did a brick and mortar.

And he was like, yeah, I think we should go here to here.

And then he told me handout.

He told me made for it was a one.

And whenever I choose to lean with this nigga's eye or his ear, he knows what he's talking about.

So he helped a lot on the sequencing of it, but it took a minute, bro.

There was a pocket where I was like, damn, I don't want Spill to be this early.

I was like, it's way too early.

Really?

Yeah.

And I wanted the LaRusso one to be the second one.

It was a lot of.

Yeah.

A lot of tinkering.

But I feel like.

I feel like people don't really see that so much.

They see it as, like.

Because like I told you earlier, it looks like you're rolling out something supported by much more than yourself.

You know what I'm saying?

But I am.

Because it's a universal thing.

Exactly.

It's not.

I can't say I'm the owner of all this shit because I'm only a product of all the creative energy that's ever existed in this world.

Yeah, I'm building off of something that was laid before me.

I still think to this day, one of the most underrated albums ever is Killed by IM Sue.

And I always looked at that when I was in high school.

Like, bruh, he low key, did something with the sequencing and the sonics was what caught me.

Because he's all over the place.

It's not just a babe pocket, even though he has bay pockets.

If you listen to a lot of what I just did, you know, if you listen to a lot of the shit I did, it's really just a mirror image of what Kill is in spirit.

But I'm just building off of that.

And then I'm digging a layer deeper.

And, like, now I'm driving home a narrative, too.

And it's an overarching story, and it's all going to circle back to niggas.

Just sometimes you got to look in the mirror.

It's all intention, too.

It's hard.

It's hard.

But there ain't nothing.

There's really nothing outside of my core team.

A lot of people would.

There was a minute I fought that allegation of, like, a ghost funder or angel investor or Is this nigga signed secretly?

Fudge.

No, I'm just someone that puts way more time than most people do into the shit that they don't care about.

And the shit they don't care about is what trans translates to a listener or a viewer as, oh, this is polished.

I just care about.

Exactly.

It's just the extra level of care.

Yeah.

And also it's like you said earlier.

Earlier.

I think that's a big part, is knowing who you can lean on and also who you could trust and kind of doing that sometimes.

Because sometimes we lie to ourselves, sometimes we deceive ourselves, sometimes we tell ourselves that this isn't the right move.

And realistically, all we have to do is open the conversation and there might be somebody we trust and actually look up to their opinion and be like, no, you're tripping.

You know what I'm saying?

It's that fear, bro.

It's that fear.

It's that fear that that feeling is right sometimes.

Yeah.

And you don't want somebody to say to you.

So you told you Exactly.

Yeah.

It's like, damn, yeah, that's gonna be wrong.

But it, bro.

No, it's like, you know.

You know what I'm saying?

Like, you just need to.

And I think a lot of people, bro, honestly up with that, like, even myself.

Sometimes it's like, who you know, you don't ask certain people you don't like, you know, but sometimes you gotta be able to lean on others because that's like we talked about earlier.

We'll.

You'll focus on that small.

That don't really matter.

You're over complicating this.

Over complicating the simple.

Simple.

Yeah.

Where it's like you could over complicate the.

Over complicated.

But save that for the complexion.

You know what I'm saying?

Sometimes you just gotta keep it simple.

Keep that simple.

Damn, that's so real.

I be s. You be saying some.

Sometimes I'm like, damn, I'm really still thinking about the album.

He said, I'm really sitting with that, bro, because it's so true.

It's so true.

And I was.

I haven't been invested as someone who's been avid in hip hop for as long as I have, I haven't been invested this year.

And I'm like, damn, I'm slipping on my.

And it's like, nah, you not that everybody else just ain't giving you something to gravitate to, bro.

Exactly.

They ain't giving you to gravitate to.

It's not out there right now.

And if it is, it's not being fed to us the correct way to the point where we're.

Where that listener that's looking for something like that is just not looking no more or is just not as receptive.

And it's scary.

It's scary as fuck.

Because the minute that we stopped, we stop investing a ton of effort and resources into hip hop and we're cool with shit like Chances album, I think, is one of the most beautiful albums of the year.

And that didn't really make that big of a wave on a bigger scale.

The minute that shit stops succeeding is the minute I feel like, okay, we getting into dangerous territory.

Because when does the art speak for itself?

At some point.

When does the.

The art translate to listeners?

And that's.

That's really the only.

I find scary.

I think everything works itself out, though, at the end.

I agree.

But even like, you bringing up chance, that makes me think of like.

I don't know if you watched any of his interviews, but he was talking pretty in depth about how, like, he went.

He took that extra effort to go back and not just be too conscious with it, make sure it sonically made sense.

Yeah.

But still had all these all these like really crazy, you know, themes to his songs.

He had these crazy storytelling.

But you.

And he might not have told you, might not have known if you weren't listening for it.

And deliberate in how he's saying.

Not even just what he's saying.

He's deliberate in how he delivered.

I think that's my most listened to album this year.

And outside of my own, I've not listened to nothing that much that I'm like blown away by.

Well, and that was one thing I was going to say to you is like, bro, I think you, you achieved that with your album as well with like Fear.

We talked about that.

The concept behind that song is, bro, beautiful.

Like every song we've talked about, like you've packaged not only.

Yeah, the concept, but also that's love.

To even be in that convo with someone I admire, it's like huge.

Cuz I honestly am not rapping if I didn't hear acid rap.

No.

Yeah.

And it's like, it's like not enough people are taking that extra care to be like, I want this to sound good and mean something to.

Yeah.

You know what I'm saying?

Like there's so many things that are being sold, right?

Sold to us that just sound good, like realistically but.

And a lot of brother, keep it a buck.

A lot of the sound good.

You're just not.

You don't have a message and you might not just have anything to say.

You're just saying cool shit in that.

Yeah.

And there's people at this point that resonate with just cool shit.

They don't have a personality.

Cool shit is so lame to me.

Cool shit is the lamest shit.

You too cool to have fun, bruh?

Are we dead ass?

We too cool to have fun?

Is ora farming?

No, for real, bro.

Laugh, bro.

It was a funny joke, bro.

Come on, for real.

Like have fun.

Like have fun.

I'm back to fun.

We right back to fun.

Like don't get me wrong, I'm super serious in this rollout.

And a lot of it is just Because a lot of it just ties into Rome too.

That second verse is just basically you can sum the whole album up in that second verse is like how.

How can you even find a way to win when you're fighting with yourself?

So a lot of it is like me directing versus acting, me writing versus rapping.

And a lot of it just ties into that.

This shit is so fun and I'm having so much fun just being a character and being not changing my outfit.

You feel me?

And shit like that, the little details.

But that shit is fun.

That's fun.

Even though I don't look like I'm having fun.

I know you are, because my shit slaps.

Exactly.

But you niggas are doing cool shit and just being cool for the sake of being cool.

Like, if I was being cool, it'd be like, oh, this nigga's being cool because this is his character on track five.

Or something like that.

It was like, you are just being cool because you're lame.

Yeah, you grew up laying.

Or because there's no personality or no real.

You have no message.

You have no intention behind it.

All it is, is, hey, I gotta look as cool as it is.

So.

So I hope it can.

You know what I'm saying?

No, no.

Hate to the people that do that.

But it's a time and place and it's a balance thing.

Like I said earlier, it's all a balance.

It's.

It only feel like we don't have albums because there's so much bullshit.

It only feels like the Ringtone era is coming back because all the shit like I said with Chance I saw Joey didn't even hit the chart, which is lame because he's one of the best rappers of his generation.

And shit like that shows me like, ooh, what do we care about?

What's the real convo?

Because what?

Even me bringing up the first week numbers?

Why the fuck do I care?

And why do I know?

I didn't grow up knowing.

I don't know.

I couldn't tell you what the fuck any of my favorite albums growing up.

Outside of Carter 3, outside of graduation.

I can't tell you their first week numbers, bro.

You want to know what we sound like?

What those old heads you write to you.

Right?

Too dead.

Like, I'm starting to understand.

I get it.

I'm understanding.

I'm just that old man yelling at the cloud.

Like we're just sounding like what happened to our time?

We are.

Maybe we're just stuck in nostalgia.

Maybe.

You know what I'm saying?

Maybe.

Maybe we fudgeing are because there is.

I will not say, like, I'm not someone that hates on new, though.

I. I pride myself in trying to accept new.

Exactly.

I really think of it.

But with that British whatever the they doing in the uk.

The UK jerk is hard.

And like I with ladies with them on some really random.

Ian makes really good music sometimes.

He makes some good music.

I'm gonna leave it there because it is some colonizer.

But it Go crazy.

So I accept that.

But you are 100, right?

And whatever happened to when I was growing up back in my day.

It just is.

It's just the way of the world.

As you get older, you start to look at.

We were a part of a generation that.

That viewed a shift as our like blog rap to us was everything.

And what we're talking about is damn near blog rap back.

You know what I'm saying?

When 2 Dope Boys was coming when dat Pip was and they're.

They're sending us these reviews of these projects, we were project listeners.

We're old.

As for that, that's crazy.

That's some old.

We had Limewire, Frost, Wire and like that.

Like no dead ass.

Like we came from that generation.

We are.

Yeah, that's crazy.

In this whole generation's Tick Tock base, we came from a different.

Not for us.

It's not to say what they like is wrong.

It's just.

It doesn't translate for us.

Yeah, we look at it as like what happened to hip hop, but realistically it could just be the next shift to hip hop that we just don't.

Yeah, I'm.

I'm cool with just leading with understanding and letting myself be guided to whatever feels right.

The issue ain't really so much that like, oh, the new shit sounds whack or blah blah, blah.

I think there's super fire.

That's kind of the point I want to get to is like, there's super fire new shit.

But it.

You can tell when don't give a I with.

I'm one of Cardi's of my.

The people.

I know I'm one of Cardi's biggest fans, bro, but sometimes I'd be like, you don't care.

This don't sound like it's care, but there are songs where you care.

That's my only thing.

I don't give a if Most times I don't give a if a good song is great because it sounds 1% better or whatever.

The I just.

That 1% of care is all I give a about.

You cared about the structure enough to make it interesting.

Sometimes that just be all I talk about dead ass.

You look back at it.

At least for me.

I'm talking from a personal standpoint, but I wonder if you.

If you can agree.

But you look back to your personal like favorite projects and the excitement you had was directly, directly like absorbed by the artist excitement to create that or their excitement to.

To show you that or the process behind that.

Like, I remember even Back in the day, like, it's kind of cringey to say, but I remember back when, like, Logic was coming up back at, like, the young Sinatras and stuff.

Okay.

And, like, how he used to.

No, for real.

How he used to sell, like, certain and stuff like that.

Like, I remember, like, early fan bases and how.

How.

I guess Prideful, they were about certain projects because of where he was at this project and the story that was told behind it.

Yeah, he sold the documentary behind this type of.

And like, I look at that, I look at the Kohl's, and he does.

You know what I'm saying?

Like, yeah, people that did, bro, they cared about mixtapes.

I guess that's where we are now because we don't sell albums.

Like, sell, sell all the time.

Even though Danny Ali dot com, you could buy that.

But at the same time they were selling that they knew they wasn't making a buck off of.

They was hoping to make it off Merch and this cold did the $1 for a dollar in a dream tour.

Exactly.

And yo pay a dollar, you get in my show.

But that's like, oh, he not even doing it for the bread.

This is.

This is for the culture.

That's exactly what you're talking about in certain.

Even certain projects that he would throw away.

Or Kendrick.

Yeah, truly, your series was free.

These are like, my favorite.

Cold was all the free.

I'm not even gonna lie.

That's the craziest part, I'm realizing.

And I feel like even with Cole, when you look at, like, some of the podcasts him and Eve have sit down and put out or things like that, like, again, I bought that again, bro.

The excitement from the fans come from the portrayed excitement from the art.

Much do you care and how much do you care?

Like, that's made realistically.

It's like, only a young boy fan is probably only worried about not all of them.

You know, he got crazy fan base, but you know what I'm saying?

Like, for instance, a lot of the top artists right now, they're.

You're listening to them for certain songs or certain.

Yeah, certain that.

But it's like, how are they gonna make a moment out of it?

How are they gonna make you more invested?

There's not showing how invested they are.

Yeah.

And there's no story behind these albums or this, this or that or this.

This is just something I was doing.

And here's 28 times.

Exactly.

Exactly.

And I want.

The reason I brought up logic.

I almost fell off this.

This was why I was bringing it up.

I forgot.

But I was trying to say, like, I remember one of his tours.

He did a world tour where he.

Before dropping his album, he went to different cities and sat in with a fan from every city, man.

And played his album and was putting these videos out.

Yeah.

As it was coming.

Yeah.

How excited do you think fans were for that?

And I saw.

I saw Chance on Grits and Eggs talk about the same.

Wait.

That he was doing the listening events for which we're kind of doing tomorrow for his new starline.

I was like, he gives a.

You can hell, bro.

All I care about.

I only care if you give a.

Bro, no dead ass.

I only care if you give a. I'm not listening if you don't give a. I'm tired of the.

Too cool.

I'm tired of the.

Ah.

Just put this out because I don't really care, bro.

If you give a.

You have a fan in me.

That's Whatever you do.

Somebody.

We didn't talk about that.

I got to say, that's local.

Is Rex Life.

Raj, bro.

He gives a.

Man.

Every project has something.

I'm getting SM as a story.

I'm getting smoke from my like that video that Team Barrier posted to me.

I was like Raj to 40 and short.

I'll tell you.

Everybody from unquestionable.

Yeah.

At least Kevin Mario and I will tell you.

We agree with you.

Top five easy.

That's in.

In the Bay Area because does like.

And you can tell the story and the.

He brings you and like, full concepts.

He's bringing you documentaries on these albums.

He's bringing you so much.

He's taking that extra effort to.

I could talk for hours about the blue hour.

That's what I'm saying.

To take you through the lens.

He's.

He's seeing it in.

In like the.

The amount of care he put in for you to be able to understand his vision, bruh.

Those are the artists I want.

That's.

You can't even.

You can't even fake like, ah, this is just whatever.

Because even if you don't gravitate to the music, that's care, bruh.

Bro, you have to at least respect the care.

No, for real.

I look back to when I was in college.

You dropped Father figure two.

And how that hit me that first week when he put that out, and just like, every song and how it went and just where I was at, like, in a.

Like, you know, just a curious but not fulfilled state of, like, being a college student, it just hit me at the right time.

Yeah, it's just like.

Like, bruh.

Like, you know, this.

You.

You want to hear music that makes you feel that way or makes you care that way that that artist cares.

And not just be background noise.

Because people could just throw on a podcast if they want.

I mean, relatively, most podcasts are just existing to be background noise.

But when people.

Even with podcasts, even if you guys go a layer deeper, bro, you're asking me that I'm not gonna get at another podcast.

That's why I give a.

About even coming to platforms.

Like, this is my first stop.

I'm going to say with Christian, I know they can't be at that.

But, bro, when y'.

All.

I'm only going to platforms that really give fuck.

Because if I'm just going there to kick it, we cool.

But if we could kick it and give it a layer deeper, I feel the same way about music.

I could throw on some shit, like, whatever around the house.

But if you make me care, if you show intent and if you show intention behind what you do, but it just.

It gives.

It gives a person a moment to crystallize that in their life, and there's nothing that can match that.

And that's like a true supporter.

It feels like right now we're just.

We're looking for fans or little passive listeners or something.

It's like everybody's fighting for the majority passive listener.

When in reality, it's like, hey, if you care a little more and you care about that experience and just add a little 1%.

Little.

Yeah, that little extra, whether it's a podcast, whether it's art, whether it's an event, like, that little extra will be the difference between a passive supporter and actual supporter.

Like, you know, somebody who comes to your event just because that was a cool event, or somebody who came and had such a good experience that they're not gonna miss another one.

They coming back, you know, repeating, bro.

Exactly.

And it's like we're look at the best products or the best entertainment, the best this.

And it's like they create a whole experience around it.

They create this lifestyle around whatever it is, and it's like, you know what I'm saying?

Unbeatable, man.

Yeah.

No, that's good, man.

Some jams in this.

I feel like people aren't Caring enough, bro.

They don't.

They don't.

And that's gonna be.

I think that's gonna be a fire clip.

I'm gonna post that at least five times, bro.

Just give a.

Just.

I'm begging people to give a. Yeah, just.

I'm really yearning for people to give a.

Make people care again.

Please.

Make people care again.

It's a new sl.

Care about, dog.

Make people care again.

Like, I get it.

You went to the studio with your homies.

You got a little drug y' all doing.

I made this in one night.

I think Raj said that I was crying.

We can tell.

He said y' all be flexing the wrong y'.

All.

Y make this in one night.

We can tell.

Yes, we know.

Exactly.

And then you see Raj, who's over here humming on Twitter, the mic, showing you literally how he's building his melodies.

And how he scratch.

How he puts his.

It shows you his whole recording process.

Scratch, bro.

If you're an artist, you could take that as game, too.

That's the word.

You know what I'm saying?

Yes.

People.

Just.

People are.

Or maybe it's just not being sold to us enough.

You get what I'm saying?

People either not being.

Not actually paying attention to the real, or it's just not being sold, bro.

It's.

It's probably both, if we're being honest.

It's probably both.

And I think a lot of people would fit into either category.

It's crazy.

You just give a.

That's all I care about as a listener or as a creator.

Just give a yeah.

Because either way, like, if I'm either working with you or listening to you.

Like, I have to give a yeah.

The one thing that would piss me off is if you don't even care about your own.

Am I going to be here for.

Yeah.

Oh, my God.

I'm not even going to tell you who.

But I turn on.

I turn on some and turned it off so quick recently, it was somebody big, too.

I was like, this is embarrassing.

It's embarrassing to listen to.

I'm not even gonna go there, bro.

I'm not gonna lie.

Some of my favorites be throwing out albums, and you just be like, why?

That wasn't a.

That wasn't an album.

That was contractual.

Like, you trying to get out your contract.

Like, you get what I'm saying?

Like, no, bull.

We're in that.

Or we're in that state right now.

We're like, you trying to pull a Frank Ocean and just get out of it or something like.

Cuz there's no way you sequence this at like, damn, this is a complete album.

Like, you know what I'm saying?

O to say it so bad, but shout out to everybody, man.

Shout out to everybody ever.

We love you, bro.

We're your biggest fan.

For real.

No, like, even if you don't care.

I care for you, man.

I. Bro, I care enough for the both of us.

Begging for him to care.

I was just begging for the to care.

And I can tell he don't.

It's fine, man.

He'll figure it out.

Or he won't.

He might not.

He just won't.

Maybe it's just.

Maybe it's gone sometimes.

Just goes.

Or maybe our taste is gone too.

Like, maybe people don't want us to care.

That's not my temperament, you know, after.

After all this, it's kind of not what I want.

So.

It.

Should.

Yeah, we're in a weird space for sure.

But that's why it's beautiful to see projects like Ali World.

Yeah.

And to see like that is because, like you said, if you're.

If this is fun.

Because now you get to see why I did it.

Like, I can tell you why.

I can tell you the concept and how convoluted it is.

But bro, if I'm talking to you, why.

I think my favorite artists from the past 15 years don't give a. I'm like, okay, I'm gonna be the.

That gives a.

That's the fun part about this.

No, and that's.

That's the thing, bro, is because it.

Like you said earlier, like, if anything you're teaching to bruh, Bottom line, just do it.

Like, stop waiting for somebody or something.

If you have a concept, put it together.

Yeah.

Feed the world.

There's somebody who's gonna respect you know.

How many people will be like, oh, I wish I could do this, but I don't have.

I. I don't have the budget for it, bro.

I used to be one of them.

It's don't matter.

It does not matter.

I had to build this.

It took a long time, bro.

I built this on a 600 camera.

No, I just upgraded.

It's been three years of shooting on that.

I built this with nothing except like figuring it out.

I recorded everything at home.

But even like you said, bro, you were knocking on the door, bro, I was begging.

You're just knocking on the door.

A lot of us just knock on the door.

You don't even go for the handle.

Don't go to cricket.

Don't.

We don't show no initiative.

And that's one thing.

Nobody's home.

I'm leave even as a younger, as a younger man, like, maybe I didn't have the confidence or maybe I didn't have certain things, but you know what I'm saying?

Where I was kind of that way too, where I wait for something or wait for the right time, it's like, bro, make the right time.

Like at our, at my age now, I'm just, I look at it the same way, was like, bro, ain't nothing gonna piss me off more than like an experience.

Excuses to why you can't do it.

Because, bro, we did it with iPhones.

I wish my Ron was here, bro.

I wish my Ron was here because that's his whole is like how many excuses can you make?

Like, just do it.

Yeah, just do it.

I wasted so many years, not even wasted, but I learned so much from my years of perfectionism that I was just sick that it took that long to just start something every single Monday.

This is some that I've never even put on.

And in the moment, my creative flex was like, oh, I shot like five different takes of a non speaking visualizer on an iPhone and now it's yo, I posted a trailer or my first episode of a full scripted TV series.

And that's three years of work.

Three and a half years of work of I' ma just figure it out.

In all those years I wasted.

Perfectionism or damn, I gotta stop saying wasted because I don't waste time now.

But all the years I learned from that perfectionism is really just, just do it.

Yeah.

That's why I just do things now.

And it's like, like you said, bro, all that just not to say waste.

But we spend all this time scared of a sacrifice.

Yeah.

When we realize that what we want is on the opposite side of that, it's like, dog, you don't.

It's not that you can't do it.

It's not that.

It's that you're willing.

You're not willing to take 500 bucks out of your savings account, get a used camera, go out there with your buddy, figure out focusing, figure out exposure triangle and go shoot some shit and try, try, try.

I guarantee in six months you probably have upgraded some.

It's probably got better at some point.

You know what I'm saying?

Like, even look at the like for me, I look at it as even like tangible with the podcast, like start off with iPhones, with hundred dollar Amazon lighting kits, like, like that.

And slowly but surely got one camera, use two iPhones.

Then we had two cameras, used one iPhone.

You know, that's how the shit works.

Life though, motherfuckers are over here thinking that they got to get the whole shit before they can start.

Brad, just build it up.

Just start and make it perfect after.

What the fuck is wrong with that?

What's wrong?

We going back to the two cool.

Shit because it's scared to be out.

Here ass for a second.

Just be asked for a second.

Exactly.

Just be or yeah, be acid.

Ask for a little bit of help.

You know, there's.

There are people who will help or who will not help but like, I mean like there's game to be absorbed.

There's somebody who's gonna reach out and say some or somebody who's gonna like.

And it might not always be directed, but it'd just be different things where you'll talk to somebody in it.

Oh, at least.

Oh, I should look into this.

Like I.

How many people, bro, I remember us when we went to Boulevard.

This he was talking to us about was equipment based and like that.

And that's what like, yeah, I was like, oh, and geeking out about equipment and like that.

And it's like he wasn't directing me to get none of it, but I'm like, like looking at it.

It's like, okay, these are things I could get.

Mental note.

Exactly.

I wouldn't have even known that if I just didn't start the podcast in the first place, you know what I'm saying?

Even a whole reason I'm even in the position I'm in now is because I started shooting and then I was like, oh, so like what's a cinema lens?

And I knew pinnacle, you're getting FX3 one day, you're going straight cinema.

But it only took shooting some garbage.

It took a lot of garbage to get good.

No, just do I go into Boulevard and finding out all the information you need to make your shit better?

Infinitely more valuable than being like, damn, if I would have started my shit, maybe I could be on bootleg shit and maybe I could learn one day, what the fuck are you going to.

Get by doing that?

Lame as.

Go do something.

Just do something.

Exactly.

And half the shit, like another thing is like whether it be meeting you or half of our other guys, it's like people are too cool to reach out.

People are too cool to say, like.

Hey, I respect what you're doing.

Like, like, as I've gotten older, I'm like, that shit's so lame.

Like, why are we so, like, why do we want to be so cool all the time?

Like, bro, I, I'm at the point where I'm just reaching out to people.

Like, bro, I respect what you got going on.

Let's, let's, let's make something happen.

If not, like, it's all good, bro.

That'S really just the temperature of, I think, where the world is going.

It's like we spent so many years being so cool, bro.

We've been harping on it this whole pot, but we've been so cool for so long.

It's like now we could, we could, we could be uncool and get productive for a second.

Everybody just put your guard down and do something uncool.

Who end up successful or doing that you thought wasn't cool at something.

Exactly.

It didn't under.

You didn't understand that.

Exactly.

There was a point where Kai was not.

He was a little lame homie that used to always be around a P and now look like Bruh, bro.

To think about like ddg, how they looked at his lame bronze came out and all that.

They was like, was not playing ddg.

Now he's been walking down Calabas Dog like, you can't deny just work.

Yeah.

Just do everything you want.

Is on the opposite side of the work and sacrifice of facts.

You know what it is that you're trying to do.

But yeah, we'd be so caught up in like, damn, if I had what you had, I could have got See.

And that's a hating.

That's what I'm saying.

It's just a comparison.

It feels like every episode we talk about like, comparison is the thief of all joy.

But that's all it is.

This would have damn.

If yeah.

If I had yeah, if I would.

Have did blah blah blah, I would have did blah blah blah.

You're saying would.

Like, he actually did and you probably would.

You can't even say you did.

So why are you saying which?

See, then we get into the whole.

Rabbit and everybody oversimplifies.

Anyway, get started and figure out all this you really gotta do to make it happen.

Exactly.

You boil it down to, oh, I actually don't need a five thousand dollar setup.

I could do this with like a couple hundred.

And you probably do that after you spent the $5,000 and sit there like, damn, I didn't need to spend all $5,000.

That's why bro, I spent so much money on music videos growing up.

Like coming up, my first music videos were so expensive and eod, I just pull the out do it myself.

Most times now it's like bruh.

No, I couldn't imagine.

I actually couldn't imagine.

People must down bands for it.

That's what I'm saying, bro.

Bands for it.

And it really don't translate to.

And how many, how many times do we do that?

Invest in something we felt like was investing in ourselves, but all it was was you and you were investing in other people.

Exactly.

Like they want to push their own.

Vision and they're taking that and building the platform off your dollar.

Like go, go invest in yourself.

For real.

For real investing.

You know what I'm saying?

And it was like, bro, I even went through that.

Like I remember when we first, like all of us, we were first doing the podcast and we're thinking like about.

And I'm thinking to upgrade I got to get a production team or people who do videos.

Like, but I never thought like I could learn mine.

Like the first thing I was thinking is how could I find somebody who does this same?

You know?

And then you watch enough YouTube videos you realize like, maybe if I get one camera I could just try it.

You feel me?

And then you learn from there.

The one turns the two, two turns to three.

Like we said.

Next time, you know, you got a multi cam set of.

You got the light, you got everything you need.

Process man.

And people be trying to rush that shit.

And it's just one foot in front of the other.

This is step by step simplify.

The most, the most simple thing is life itself.

But one thing I want to even say is I don't even think this is just art we're talking about.

Like I think these people are doing this in life.

It's like I'm listening to my friends problems and like hearing literal comparison.

Yes.

To real people.

Like not even famous.

Comparing to bro who lives down the street, your friend.

Like literally.

Well they.

And you're feeling like because of something.

You should be proud of your friend for some like, you know what I'm saying?

Like we're at a point where.

Oh, that's.

That's triggering.

Yeah.

You know what I'm saying?

Are literally at that point where somebody like I said it on the podcast.

I'll say it again.

My success isn't a portrayal of your failure.

Like Mike EP said that in a video.

And that's not as stuck with me, bro.

It's like, my success is not a portrayal of your failure.

But that's how we take it.

It.

That's.

Yes.

And why do we take it that way?

Because some hating that going on.

Hating as envy, bro.

And it's not a zero sum game.

Just because I win doesn't mean you have to lose.

No, that's life.

Both win.