How do you tell buyers you're selling when you can't tell anyone you're selling? Not the staff, not the suppliers, not the customers. And what does that look like from the buyer's side of the table?

Will Strange has sat on both sides. He pitched Three65 undies on Shark Tank, built sports GPS company SPT from a watch taped to his back at local footy and sold it to Italy's K-Sport in a deal that fell over, then came back, just after half-time at a Carlton game. Now he buys industrial businesses with the aim of keeping the name on the door for good.

Will talks about meeting key staff with the owner still in the room, the anonymous message that arrived mid-sale, why the next generation rarely wants the factory and the owners who reach settlement day and ask, who am I now?

If you've spent 30 years building the place, are you as ready to leave as you think?

About Will Strange

Will Strange is a reformed tech entrepreneur who scaled a business across the globe with offices in Australia and the US, exiting in 2025. More recently, his focus and commitment has been permanent equity-based businesses: buying, owning and holding industrial businesses, building systems, bringing the growth mindset into these businesses and industries and leveraging the work previous brand holders have done.

Website: https://www.sparkequity.com.au

LinkedIn: https://www.linkedin.com/in/williamstrange/